PSPINC Official Company Blog

Presenting at the first SEA Luncheon of 2020

1月

9日

Today Mayumi Nakamura, Director of Business Development, was one of the chosen presenters for the first Seattle Executives Association meeting of 2020.

She spoke about some of our successful deployments of websites, web servers and mobile applications we have made recently.

As a part of her presentation she also discussed and credited other Seattle Executives Companies that have, and continue to contribute to PSPinc’s success.

We are excited for what 2020 has in store - stay tuned!

#PSPinc #PacificSoftwarePublishingInc #Technology #WebApplications #Websites

Your Website: The Look and Feel

10月

17日

The look and feel of a website tells you a lot about a company. If you visit a website with a bunch of text, low-resolution images, too many ads or pop-ups, what kind of impression does it give you? You might start to feel like the whole thing is spam, or low-budget – and all of that reflects back on the business. Your website is your first impression for most, so make it a good one.

First things first, image quality needs to be light, bright, clear and professional. If you are using your own photos, the subject should be back-lit. Watch for shadows or unnecessary things in the background of your pictures. Don’t use any pictures that come out grainy or pixelated.

Consider using stock images for free or for a small price. If you have specific things that need to be photographed, it might be worth hiring a professional photographer to do the job. It’s said ‘a picture is worth a thousand words,’ and if that’s true, well, depending on its quality, a picture can really sell something or turn people off.

Keep plenty of white space within your site. Don’t over-clutter with images or banner ads. Don’t have too much tiny text. If someone needs to put on readers to read your content, you’re doing it wrong. And finally, pick one or two easy-to-read fonts you can use throughout your site.

Just remember, keep it simple, keep it organized, and if at the end it feels like a site you would feel comfortable browsing, you’ve succeeded. Stay with us for a few more final tips next week.

#Blog #BusinessTips #ENnews #PSPinc #SmallBusiness #Technology #WebHosting #WebTools #Websites

Your Website: Smart Functionality

10月

10日

Whether you’re starting to design a website from scratch or considering improvements to what you have, think about websites you like to visit. What kind of website looks professional to you? What kind of website makes you feel comfortable and secure?

The first thing to consider is your domain. Is your URL address easy to remember? Is it easy to spell? Avoid a domain name with too many words and try to avoid hyphens altogether. A good rule of thumb to remember: if you tell someone to visit your domain and they can’t write it down, is it simple enough for them to recall from memory?

Keep your navigation menu as simple as possible. It looks cleaner, organized and professional. Remember to have contact information easily visible, but links to your blog, store hours or testimonials can be placed at the footer of your site.

Today, many people are searching and shopping on their devices, so it’s more critical than ever to have a mobile-responsive website design. This is where your website adapts to the screen size on which it’s viewed. Make sure all your links and forms are working in all versions of your site.

Finally, we recommend having an “About” section that tells a brief history and shares your company values or mission statement, so your customers can gain more trust in you by having a better understanding of who you are.

#Blog #BusinessTips #ENnews #PSPinc #SmallBusiness #Technology #WebHosting #WebTools #Websites

5 Tips for Responsive Websites

5月

30日

image source: pixabay.com

If you’re in the position to have a responsive website designed for your business, here are 5 things to consider that will make it worthwhile.

1. Minimize

A website that is displayed on a mobile device has a smaller screen and less real estate than a desktop monitor. Look over each of your pages and decide what information is absolutely necessary. Design your pages with minimal content to keep them from appearing too busy and messy.

2. Hide Content

Another useful technique for minimizing the amount of content on a single page is to hide it. You can do this by simply deleting content or by using dropdown buttons that expand text or images.

3. Scalable Images and Graphics

Visiting mobile websites with extra large or too tiny images can be frustrating. If possible, use a responsive image or graphic that can respond to the screen size. If you can’t, or don’t know how to make an image responsive, try using two different sized images for desktop and mobile.

4. Clickable Buttons

Take a few minutes to think about the layout of your website. Are the buttons displayed large enough on mobile? Is it hard to click on a link, image, or button with your thumbs? Give users plenty of space in-between clickable objects.

5. Fonts

Fonts go hand-in-hand with creating clickable buttons. Because of the smaller screen you should consider how your fonts would be displayed on mobile devices. Clear and easy to read fonts will be greatly appreciated by your site visitors.

Bonus Tip:

When users browse your website on mobile devices they have different features than when they browse on their desktop. The main one being that they can make calls directly from websites.

#Blog #BusinessTips #ENnews #MobileWebsites #PSPinc #ResponsiveWebsites #SmallBusiness #Technology #WebDesign #Websites

Overview of Content Management Systems (CMS)

5月

21日

What is a CMS?

A content management system, or CMS, is a software application designed to add, edit, and delete digital content – usually associated with a website.

For instance, our CMS is called WebdeXpress and it allows you to add pages to your website, edit text and image content, update your blog, add plugins, and manage your website settings.

The nice thing about content management systems is that they let you edit the content of your website separate from the design. WebdeXpress offers professional templates that make it easy to continually update and change content without messing around with the design.

Most CMS are great for SEO because they give you the ability to customize your page titles, URLs, image names, metadata and more, which help with your search engine ranking. Plugins are another feature that can help with design, content, or SEO by letting you expand the functionality of a CMS with third-party tools.

WebdeXpress and Wordpress are both considered a CMS but have very different levels of usability. WebdeXpress is very easy to use for people without web design or coding experience. Wordpress offers a lot of plugins and themes but can be very difficult to learn and is often hard to keep updated with each new security patch.

When looking at a CMS you should consider your website and management needs along with your skill level. If you have questions regarding WebdeXpress you can call us at 800-232-3989 or email sales@pspinc.com