PSPINC Official Company Blog

What’s New Newsletter Vol. 168 “Business Uses for Web Forms”

5月

19日

Online forms, or web forms, allow customers to enter valuable information. It could be as small and simple as their name and email address, or it can include payment information. Regardless, businesses can use online forms for multiple reasons:

· Sell products.
· Onboarding new employees.
· Capture new leads.
· Create an email mailing list.
· Gather feedback from customers.
· Collect information to provide a service.
· Many more!

In return, businesses can gain insight into their customers while also configuring, sharing, and managing those forms to optimize them for their business needs. Creating them, however, can be as easy as signing up for InforMakers, our online form builder! Get started for just $8/month.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #ecommerce #informakers #marketing #marketingdigital #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web #website #websites #webtools

WebdeXpress: New Privacy Policy Feature Available!

5月

17日

We’re happy to announce that WebdeXpress, our web-building tool, now has a new feature! Now, while building your website, you can add a privacy policy notice above the contact form submission button. You can create this new privacy policy in English or Japanese and add a title, description, and an agreement checkbox description.

For website owners, privacy policies help set data privacy expectations with your website visitors. Adding one will give users an idea of what kinds of data you’re collecting from them, why you’re collecting it, and how they can contact you if they have any questions or concerns.

When you add your privacy policy form field, it’ll look like this:
privacy policy settings in wdx

Once you complete your privacy policy contents, it’ll appear on your contact form at the bottom like this:
privacy policy checkbox contact us form in wdx

privacy policy checkbox contact us form in wdx

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstool #dataprivacy #ecommerce #feature #newfeature #pacificsoftwarepublishing #privacypolicy #pspinc #smallbusiness #tech #technology #wdx #web #webbuilder #webdesign #webdexpress #website #websitebuilder #websites #webtools

What’s New Newsletter Vol. 166 “Web Hosting for Your Website”

5月

5日

For anyone that has a website, you probably know how important web hosting is to your site. Having one is essential for keeping your site online, but it’s also important to have the right kind. The type of hosting you have for your site will dictate how much available space you have, how much monthly traffic can go to your site without it slowing down, and how secure your site is. Every person’s website needs are different, so it makes sense that there are different web hosting plans to fit those needs.

And that’s exactly why we offer different web hosting services, each with unique plans to fit your needs. For those that are looking for a cheap web hosting plan, Parcom is our budget-friendly service with a free plan as well as paid plans where you can get more for less. Or if you’re looking for more robust features, we built our hosting service, Dreamersi, in-house so we can deliver the best service for our customers. You can even get Dreamersi with email hosting, making it easier to manage your inner network. Learn more about our web hosting plans at pspinc.com/hosting.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #customerservice #customersupport #dreamersi #email #emailhosting #hosting #marketing #parcom #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web #webhosting #websites #webtools

What’s New Newsletter Vol. 165 “Custom Web Design Solutions”

4月

28日

An important part of developing a business’s brand identity is its website. The elements that go into designing a business website include a logo, a simple navigation bar, a clear call-to-action (CTA), a product and services page, and an about us page. The web designer’s job isn’t just to create these components, but it also involves making the site look attractive using specific colors and overall imagery provided by the client. Those colors and imagery help create the overall brand identity of the site and business.

Now, to make it easier than ever, we’ve created budget-friendly web design plans perfect for your business needs. Whether you’re just looking for a basic web presence or a site with everything you’d ever need for your business, we’ve got you covered. To learn more about our web design packages, head over to our custom web design page.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #ecommerce #marketing #marketingtips #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webdexpress #websites #webtools #wordpress

Why Google Analytics is Switching to Google Analytics 4 and How to Switch Over Manually

4月

26日

Released in 2005, Google Analytics is a free web analytics service where users can view statistics and have access to basic analytical tools for their websites. These tools help website owners optimize their sites for search engines and better market their sites and potential businesses. Since 2012, Universal Analytics (UA) became the default property type. In 2020, Google released Google Analytics 4 (GA4), giving users the option to use either.

Starting July 1st, Google Analytics will not only switch to GA4, but it’ll also stop its data collection for UA properties. And they'll solely support GA4 rather than giving users the choice to either GA4 or UA. Even though it’s almost two months away from now, it’s recommended you switch over sooner rather than later.

Why is Google Switching to Google Analytics 4?

Internet users today are becoming more aware of their privacy online in recent years. With that concern, many users have opted out of tracking cookies, which are text files that collect data about a user’s behavior on their browser. When you first go to a website, many times, it’ll ask if you agree to accept tracking cookies. As users learn more about internet safety, more and more people are opting out of tracking cookies. For Google Analytics, that changes things because UA captures data by relying on first-party cookies. With more people opting out, UA’s data set will become less helpful moving forward. GA4, however, uses event-based data modeling to gather data.

How to Switch Manually from Universal Analytics to Google Analytics 4

two people looking at google analytics and a tablet

To manually switch over to GA4:

Create a GA4 property and data stream

For a site that already has analytics, start by going to the Admin (lower left) in Google Analytics
Make sure the right account is selected in the Account column (if you only have one Google Analytics account, it’s already selected)
Select the Universal Analytics property that currently collects data for your website in the Property column
Click GA4 Setup Assistant in the Property column
Click Get started under I want to create a new Google Analytics 4 Property
In the Create a new Google Analytics 4 property pop-up, depending on how your site is currently tagged, you can either:

Create and continue
Create property

Select the option that best describes your situation on the Set up a Google tag page and follow the instructions to finish creating your new GA4 property
Collect website and app data
Turn on Google signals
Add users

Even though it’ll automatically switch over (if you haven’t opted out), Google still recommends you manually switch to GA4 before the deadline on July 1st. The reasoning behind this is simple: the sooner you switch, the more data you’ll collect in the new system. And that data collection will be vital to help determine trends and insights and how to improve your overall business and marketing plans. If you need help migrating your data from UA to GA4, we have experts ready to help you with your SEO and other marketing needs.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #customersupport #digitalmarketing #google #googleanalytics #marketing #marketingdigital #marketingtips #security #seo #smallbusiness #tech #technology #web #webdevelopment #website #websites #webtools

What’s New Newsletter Vol. 163 “Easy Website Builders”

4月

14日

Today, it’s much easier to build a site for businesses, blogs, portfolios, or for any other reason. In the past, web developers and designers worked together to create a site from scratch. Now, there are a bunch of web builders out there that make it easier for non-developers to easily create a site, with features all designed for different goals people have in mind for their site. Businesses can add cart options, bloggers can choose how they want to rearrange their posts, and there are all sorts of templates out there designed to put the focus on images first. But with so many to choose from with a million different options, it’s hard to know which would work best for your website needs.

That’s why we created WebdeXpress, a simpler web-building tool! Compared to our competitors, WebdeXpress comes free with our premium web hosting service, Dreamersi, and includes great features fit for every website need. And for those who aren’t as tech-savvy, we even have a Done-For-You (DFY) plan, where our design team works with you to create your site in hours. And if you’re looking for a more custom solution, we also custom develop and custom design sites for our customers, too!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #digitalmarketing #hosting #marketing #marketingtips #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #webdevelopment #webdexpress #webhosting #website #websites #webtools #wordpress

What is Web Development?

3月

8日

Web development refers to all actions required to build, maintain, and manage a website. There are three types of web development: front-end, back-end, and full-stack. Front-end development is the clint-facing side of the website, app, or digital product, and refers to everything users will see and interact with. This usually entails designing the site and developers use their knowledge of HTML, CSS, and sometimes JavaScript to do so.

Back-end development refers to everything that happens behind the scenes, ensuring a site works the way it’s supposed to. This usually includes creating a site’s basic framework, like database interactions, server, network, and hosting configuration, and business logic. To do so, back-end developers use their knowledge of server-side programming languages, which include PHP, Ruby, and Python. Lastly, full-stack development combines knowledge and tasks from front-end and back-end development, so full-stack developers usually take on more leadership roles on projects.

Steps in the Web Development Process

1. Acquire a domain name

Domain names are the unique URLs users will type into their browser windows to get to a website. Good domain names can be hard to come by, so doing this step first helps lower the chances someone else will snatch the one you want first. But the name of your domain will also heavily influence the overall design of the site.

2. Form a plan

If you’re building a website for a client, the planning steps include meeting with said client and figuring out what they need. Even if they’re not entirely sure what they’ll need, as the developer, you’ll need to determine the site’s overall purpose and goals. That will then help inform the kinds of content that will be on the site and how it’ll be arranged.

3. Create a mockup

To give you and your client a better representation of what the site will look like, create a mockup. This will generally start with a wireframe, which is a two-dimensional skeletal outline of a webpage or app. And it’ll also involve creating a sitemap, which lists files on your site to help search engines like Google crawl and index your site’s context. In addition, you may also need to create a prototype that takes the mockup a step further to show how the site will function.

4. Research your client’s target audience

Learning more about who the website’s meant for will give you a better idea of what content will be on the page. And that will then help inform how the site should look. Again, the site’s overall design should appeal to the client’s audience, encouraging them to take action like purchasing a product or staying on the site longer.

5. Build the back-end

Back-end developers will start by building the back-end of the homepage first and move on to the other pages by creating a “shell”, which front-end developers will later fill with content. During this step, developers will add functional elements like contact forms and shopping carts and make sure they work properly.

6. Build the front-end

Working on the front end of the website will focus more on the design aspect of the site and will include some basic coding using HTML and CSS, as well as JavaScript, if needed.

desktop and mobile view of pass wizard's website

desktop and mobile view of pass wizard's website

7. Test your site features

To ensure everything works the way it’s supposed to on your site, test your site features. This will prevent users from coming to your site and clicking on a broken link or encountering other issues. Another thing to look out for is seeing how different the site may look on different devices and different browsers.

8. Launch your site

After finishing the development phases, it’s time to launch your site!

9. Promote your site

While having a site is a great first step, no one will come to your site if no one knows it exists. That’s where promotion comes in, which you or the client could do in-house or outsource marketing work to an outside agency like PSPINC. Web development work doesn’t always involve a lot of marketing, but it’s important to remember that the site you’ve built and the marketing work it’ll take to promote that site directly correlate; the site needs to stand up on its own once the marketing team leads users to the site. A good marketing strategy will bring users to the site, but the site and its offering will determine if users stay and convert.

10. Monitor your site

Lastly, your web development duties may also involve monitoring the site, which includes checking website traffic, adjusting content to better optimize the site, and updating content as needed as time goes on.

If you’re looking for custom development, custom design, or even marketing services for your business, reach out for a free consultation on our website so we can work together to find the right solution for you and your business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingtips #mobile #seo #smallbusiness #socialmedia #tech #technology #web #webdesign #webdeveloper #webdevelopment #website #websites

Bloguru: Rich Text Editor Now Available!

2月

21日

With Bloguru, our ad-free blogging platform, you can now stylize your blog’s text easily without any coding knowledge! We’ve updated our blogging platform, which includes adding a rich text editor to the post content editor, making it easier to bold, italicize, underline, strike-through, align, and add links to your text. You can even stylize your blog even further by changing text color and adding background color to text as well.

We’ve even added Undo and Redo buttons for when you accidentally make a mistake or want to restore your previous content. But for users with coding knowledge, there’s now a source code icon in the top right, letting you edit the look of your blog even further.

Sign up for Bloguru for free today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #bloguru #business #contenteditor #css #editor #html #pspinc #richtexteditor #smallbusiness #sourcecode #style #technology #text #update #web #webdesign #webdevelopment #webhosting #websitebuilder #websites #webtools

The Difference Between Building a Site from Scratch Versus Using a CMS

2月

1日

As of November 2022, there are nearly two billion websites on the internet, according to How to Geek. Before content management systems (CMS) existed, users created sites from scratch, which took a considerable amount of time. But it gave web developers a lot more control over all elements of a website, and that continues to be the case today. But creating websites with a CMS is even more popular today. In fact, more than 84 million websites are built with a CMS. The reason why is simple: it lets anyone create a website easily. Web developers have knowledge of coding languages like HTML, CSS, and JavaScript, among others. With a CMS, users can create websites without the need for a web developer or designer.

While using a CMS can be easier and faster, there are still reasons why some may prefer to build a site from scratch. A CMS will generally offer a free plan, but they’re relatively limited feature- and storage-space-wise unless users upgrade to a paid account. Building a website without one gives developers more control over the hosting environment, giving them more freedom to add unique features to their site. Templates featured on a CMS are attractive, but it also results in multiple sites with the same or very similar site designs. Starting from scratch results in a much more unique site design as well as the ability to add other features that may not be available through a CMS.

Building a Website from Scratch

To create a website from scratch:

Add text, images, navigation bars, and other site building blocks with HTML

Add styling elements with CSS to design your site. A business site should match the look and feel of your brand.

Add more advanced functionality to your site by writing some JavaScript.

Upload the HTML file to your server to be filed away in your database.

From there, you can update the content or make other changes by downloading the files from the server and changing the HTML code by hand. Then upload the files back to the server after checking to make sure the code changes you made don’t result in an unexpected or undesirable result, like breaking a link.

Building a Website with a CMS

A CMS, or content management system, allows users to create, edit, and publish content online without any coding knowledge or experience. To build a site using a CMS:

Create an account on a CMS platform. We recommend WordPress or WebdeXpress, which is free with our Dreamersi web hosting.

Open the content editor to create and edit the content on your site. Without needing to write out any code, you can bold text, add links, and insert images among other things by dragging and dropping blocks or clicking a few buttons.

When you’re done creating or editing content, click on the Publish button and the CMS will display it for your website visitors.

To customize your website even further with unique features or design elements, invest in custom development or custom design services. For more informational videos, check out our "What Is" series on our YouTube channel.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #cms #contentmanagementsystem #dreamersi #hosting #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webdexpress #webhosting #website #websitebuilder #websites #webtools #wordpress

Why Your Images Need to be Optimized for the Web

1月

18日

One of the most important aspects of Google’s algorithm when showing websites is page loading speed. Users today won’t wait more than two seconds for a site to load before moving on to another if it’s not fast enough. So, if you want your site to show up higher in Google’s organic search results, you should prioritize making sure the images you add to your website are well-optimized.

Lossy Versus Lossless Image Compression

Turned on Screen Silver Macbook Air on Wooden Desk

When creating or even saving images, the image size will be relatively larger, and larger image files inadvertently slow down your site. So, the best solution is to compress those image files. But there are two ways to compress data in relation to images: lossy and lossless compression. Lossy compression reduces some of the information in an image to reduce the file size while maintaining as much of the image quality as possible (Ex: JPEG image types). Lossless compression reduces the image file size without compromising the image’s overall quality (Ex: PNG image types).

When comparing the two image compression types, it might seem obvious to just use PNGs or lossless compressions, but it’s important to remember that PNGs are larger file sizes when compared to JPEGs. So, even if you compress all the images on your site to PNG images, you might still be slowing your site down more than you need to. While you may want to keep some of those images as PNG image types, you can, more than likely, reduce your image file sizes even further to speed up your site’s overall loading speeds.

How to Optimize Your Images for the Web

What Types of Image Files to Use

JPEG, or Joint Photographic Experts Group, image files are best used on images shot with a camera because JPEGs can combine some of those millions of colors by using lossy compression. While it reduces an image’s overall color palette, it’ll still produce an acceptable image for the web.

PNG, or Portable Network Graphics, image files are generally recommended for images that utilize a limited number of colors. PNGs are also great for images with transparent backgrounds, so they’re generally used for logo and icon images.

SVG, or Scalable Vector Graphics, image files, like the name suggests, allow developers to use vector-based images. SVG image files, unlike PNGs and JPEGs, won’t lose any clarity when resizing them. While this file type works great for images that don’t use a lot of colors, they’re generally just used site logos or backgrounds. We should also mention that some older browsers don’t support SVGs. But all the latest versions of major browsers have basic SVG support.

WebP, or Web Picture format, image files were created by Google in 2010 to provide superior lossless and lossy compression. They’re much smaller file sizes compared to the rest, but there’s one catch: Safari doesn’t fully support this file type, which means some iPhone users may not be able to view them.

For more informational videos, check out our "What Is" series on our YouTube channel.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #image #images #imagetype #jpg #photoshop #picture #pictures #png #seo #smallbusiness #svg #tech #technology #tutorial #web #webdesign #webp #website #websites #webtools

PSPINC Official Company Blog

フリースペース

What’s New Newsletter Vol. 168 “Business Uses for Web Forms”

WebdeXpress: New Privacy Policy Feature Available!

What’s New Newsletter Vol. 166 “Web Hosting for Your Website”

What’s New Newsletter Vol. 165 “Custom Web Design Solutions”

Why Google Analytics is Switching to Google Analytics 4 and How to Switch Over Manually

Why is Google Switching to Google Analytics 4?

How to Switch Manually from Universal Analytics to Google Analytics 4

What’s New Newsletter Vol. 163 “Easy Website Builders”

What is Web Development?

Steps in the Web Development Process

Bloguru: Rich Text Editor Now Available!

The Difference Between Building a Site from Scratch Versus Using a CMS

Building a Website from Scratch

Building a Website with a CMS

Why Your Images Need to be Optimized for the Web

Lossy Versus Lossless Image Compression

How to Optimize Your Images for the Web

What Types of Image Files to Use

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Why is Google Switching to Google Analytics 4?

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