PSPINC Official Company Blog

New eCommerce Setup Packages!

6月

25日

We’re happy to announce our brand-new eCommerce setup packages designed specifically to fit businesses of all sizes. Whether you’re a large-scale manufacturer or a small business, we have the perfect solution to help get your products online and boost your sales.

With decades of experience, we believe your website is one of the most crucial parts of growing your business online. That’s why we’re offering comprehensive setup support for popular eCommerce platforms, including ShopSite, Shopify, Wix, and WooCommerce. Streamline your customers’ shopping experiences and simplify how customers browse and purchase your products by signing up for one of our new eCommerce setup packages. Get started today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #pspinc #sales #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdevelopment #website #websitebuilder #websites #webtools

What’s New Newsletter Vol. 225 “The Importance of Web Hosting”

6月

21日

Web hosting is the infrastructure that keeps your website running on the internet, so it’s important to have a reliable web hosting provider to ensure it’s up and running 24/7. But as simple as it seems, web hosting involves several different things, including:

Accessibility and performance: web hosting lets people access your website and ensures it runs smoothly 24/7.
Domain name services: every website needs a domain name, usually coming from a web hosting provider.
Technical support and maintenance: when website owners need to ask questions or troubleshoot their website, web hosting providers generally offer tech support with a high uptime (99.9%).
Custom email addresses: many hosting providers, PSPINC included, also offer email hosting services where website owners can create custom email addresses with their domain, which improves your professional reputation.

Dreamersi is PSPINC’s premiere web and email hosting service, making it easy for customers to get a professional website up and running in just 15 minutes. With decades of experience, our team has the expertise you need to keep your website running with ease. Get started today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #customersupport #cybersecurity #dreamersi #ecommerce #emailhosting #hosting #pspinc #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webhosting #website #websites #webtools

What’s New Newsletter Vol. 224 “Stand Out with Custom Web Development”

6月

14日

A website is one of the most important parts of any business, but while many web builders and templates exist, they often fall short of addressing unique business needs. That’s where custom web development shines. At PSPINC, we specialize in building websites tailored to specific requirements to ensure your business stands out in a crowded and competitive marketplace. Custom web development will result in specially designed features and provide the flexibility needed to scale and adapt as your business grows while giving you a competitive advantage over others in your industry.

When it comes to our custom development service, we here at PSPINC follow a comprehensive process that starts with a consultation to determine your business challenges. Then, we create a detailed roadmap based on our brainstorming session that outlines the project’s scope and complexity before our expert team builds, tests, and delivers your fully customized website or application. Contact us today to take your first step towards a powerful online presence. Learn more by visiting our web development page.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites

What is a CRM?

6月

12日

CRM, or Customer Relationship Management, typically refers to a business’s practices, strategies, and technologies to manage and analyze customer data. Generally, when people talk about a CRM, they’re generally referring to a CRM system or software. With effective CRM software, you can track your business’s growth while streamlining customer management with a data-driven approach.

Benefits of CRM Software

women sitting at the meeting table with laptop and tablet

So, why should you use a CRM for your business? For its many benefits, which include:

Improved customer service

With CRM software, your business can easily track a customer’s every interaction, from social media likes to phone calls, which gives you more insight into a customer’s overall journey with your company from beginning to end. In fact, we use our own free CRM software, PSP Pilot, to do just that. Being equipped with this knowledge will therefore lead to understanding your customers better, improving your overall interactions, and building stronger relationships.

Data-driven decisions

The abundance of customer data a CRM provides isn’t just beneficial in running your business efficiently, but it can also influence future decisions that are driven by data. A CRM may reveal overarching trends amongst multiple customers, which can persuade upper management to work towards fixing any problems or fulfill a need that’s currently lacking.

people shaking hands on a business meeting

Enhanced collaboration

CRM software doesn’t just help salespeople manage customers, it’s also instrumental in enhancing communication between coworkers, especially those in different departments. With CRM software, everyone can access the same data which then fosters a much more collaborative workplace.

Sales and Conversions Boosts

CRM software creates a clear picture of the sales pipeline, simplifying the overall process of tracking leads and sales transactions and empowering your sales team with the data they need to prioritize qualified leads and close deals faster. With an AI-powered CRM system, automating tasks could also be a possibility.

Today, having a CRM for your business is crucial, regardless of how big or small your company is. With how competitive the business sector is today, employing an effective CRM for your business will only make it easier to streamline overall operations and grow your business. If you're looking for CRM software for your business, consider our free CRM solution, PSP Pilot, to better manage your business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #crm #customerrelationshipmanagement #digitalmarketing #marketing #marketingdigital #marketingtips #sales #seo #smallbusiness #software #tech #technology #web #webdesign #webdevelopment #website #webtools

What’s New Newsletter Vol. 223 “Elevate Your Website With Custom Design”

6月

7日

Usually, one of the first interactions a potential customer has with your business is your website. So, your website must be well-designed to capture users’ attention, build credibility, and drive conversions. At PSPINC, we specialize in creating visually stunning, user-friendly, high-performing websites tailored to your business’s unique needs.

To better understand your brand, goals, and target audience, our expert design team will work closely with you to create custom designs that reflect your brand and resonate with your audience rather than employing a one-size-fits-all solution. With years of experience helping countless businesses achieve their online goals, visit our web design page and sign up for one of our affordable web design plans for your business to elevate your online presence today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #officetips #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webhosting #website #websitebuilder #websites

What’s New Newsletter Vol. 220 “Company Blogs”

5月

17日

You may have noticed that many businesses have a blog section on their website. While it can be great for announcing sales and pertinent company changes, businesses can use a company blog for more than just newsworthy topics. You can also use a company blog to build credibility with content marketing.

Content marketing is the creation and sharing of digital content and is non-promotional in nature. Since blogs are generally longer-form content, businesses can demonstrate their expertise while educating their customers as well as potential customers. You can add the blog as a separate page on your website or move it to a blogging platform like Bloguru. As a free blogging platform without ads, setting up your company blog has never been easier. Get started by going to bloguru.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingtips #newsletter #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

What’s New Newsletter Vol. 216 “Staying Safe Online”

4月

19日

Everyone spends so much time online that the number of online accounts and passwords can be overwhelming. As cybersecurity concerns continue to rise, experts recommend we have a different password for every account and add two-factor authentication (2FA) to make them even more secure. But committing all those passwords to memory is too hard to do and writing them all down on a Word document somewhere is just not secure. So, what’s the solution? A password manager.

We created Pass Wizard as a simple and inexpensive way to keep users’ online accounts secure. With a focus on security and a secure password generator, it couldn’t be easier to protect your online data. Just sign up for free or sign up for the Pro account, giving you access to more features and a bigger password storage. Get started today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #cybersecurity #data #mobile #passwizard #passwordmanager #passwords #pspinc #pspincwhatsnewnewsletter #security #smallbusiness #softwaredevelopment #tech #technology #web #webdevelopment #website #webtools

What’s New Newsletter Vol. 215 “Google Analytics Update”

4月

12日

Last week, we received an email from Google Analytics, reminding us all about how they will be fully replacing Universal Analytics (UA) properties with Google Analytics 4 (GA4) on July 1. As a website owner, many of us know that using Google Analytics is vital in measuring how your website is performing. But if you haven’t switched your properties over to GA4 yet, you’re at risk of essentially starting over with new GA4 properties.

We recommend you switch over as soon as possible to build up website data so that when Google Analytics discontinues UA properties, you’ll still have some website data left. Plus, switching early gives you some time to learn the new GA4 system, if you haven’t already. If you’re not sure how to migrate your properties to GA4, reach out to our expert support team! Either call them at 1-800-232-3989 or email them at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #customerservice #google #googleanalytics #pspinc #sales #searchengineoptimization #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites #websitetraffic #webtools #wordpress

NewsMAIL: Upcoming Logs Update

4月

11日

We’re happy to announce that we’re updating the logs feature for our email marketing service, NewsMAIL. When you download your email broadcast log, you’ll see columns that show (from left) the recipient’s emails, the broadcast start date, the broadcast finish date, the success or fail logs, and the mail transfer agent (SMTP server being delivered to).

This update is scheduled at the time below:

* USA Pacific Daylight Time

- April 11th (Thu) 9:00 - 9:30am

* Japan Time
- April 12th (Fri) 1:00 - 1:30am

With this new update, you’ll see more cases of why an email either failed or succeeded in sending. Instead of just seeing a “Pass for DKIM”, it’ll also show other success/fail cases, including:

Blacklisted: If your email fails to send because it’s blacklisted, it means ISPs (Internet Service Providers) have added your IP address and/or domain to a list of blocked emails because they have a reputation for sending spam. If this is the case, we suggest you change your “Mail From (Email)” when composing your broadcasts.

Pass for DKIM: Many email service providers (including Dreamersi!) implement a DKIM (DomainKeys Identified Mail) authentication feature to guarantee the authenticity of an email sender. This log means the email broadcast has been sent to go through the DKIM authentication process.

Connect Failure > Re-Sent: A connection failure can mean the server is receiving too much mail at the time of sending, but NewsMAIL will try delivering the email broadcast again. If successful, it will show as another log entry wih "Success" in that column.
Connect Failure: After re-sending the email broadcast because of a connect failure issue, it failed to deliver the broadcast.

Deferred > Re-Sent: When the recipient’s email server temporarily delays an email, it’s referred to as a deferred email. Again, NewsMAIL will resend the email for you so your recipients will receive it.

DNS Failure: When the recipient’s server can’t receive an email because of a DNS (Domain Name System) problem, it’ll show as a DNS failure in your downloaded logs. Examples of DNS problems include:

The mail server is down
Set-up included a typo
The destination domain doesn’t exist
Internet or network connection problems
Misconfigured DNS settings
An outdated browser

Domain Failure: A domain failure means the sender’s email address failed the domain’s authentication check. Changing the “Mail From (Email)” to send from a different email address should fix this problem.

User Unknown: When a recipient’s email doesn’t exist or is invalid, your email broadcast will not deliver and show the User Unknown in the downloaded Logs file.

SMTP Startup Error > Re-Sent: An SMTP startup error means NewsMAIL couldn’t deliver your broadcast because of incorrect SMTP settings, firewall restrictions, or server connectivity issues, but NewsMAIL also resends the broadcast in this case so your recipients will still receive your email broadcast.

Greylisted > Re-Sent: Greylisting is a spam-preventing feature that temporarily rejects emails from unknown senders, but NewsMAIL will also resend your broadcast so your recipients will receive your broadcast.

Over Quota: An email that doesn’t send because of an “Over Quota” issue means you’re unable to send broadcasts to this email address because your recipient’s mailbox has reached its maximum capacity.

If you have any questions, please contact us at 1-800-232-3989 (preferred) or email us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #businesstools #digitalmarketing #dkim #dns #email #logs #marketing #marketingdigital #marketingtips #newsmail #pspinc #smallbusiness #statistics #tech #technology #update #web #webdevelopment #webtools

The DOJ’s Antitrust Lawsuit Against Apple: What it Means For Customers

4月

3日

For years now, the feud between iPhone and Android users has persisted. Many customers, especially those who consider themselves tech-savvy, are adamantly on whichever side they stand on, citing key differences between the competitors. Arguments for or against each brand have varied from favoring Apple’s simple user interface (UI) to slamming Apple for its lack of compatibility with other non-Apple devices.

On March 21, 2024, the U.S. Department of Justice (DOJ) accused Apple of violating antitrust laws with a lawsuit. However, this isn’t the first time they’ve done so. In fact, this is actually the third time they’ve sued Apple for this exact reason in the past four years. So, what makes it different this time? According to antitrust experts, the DOJ has made an even stronger case than expected, giving them an even stronger lawsuit compared to past efforts.

The DOJ's Case Against Apple

In the DOJ’s case against Apple, Apple makes up 65-70 percent of smartphones, giving it dominance over the marketplace. In the lawsuit, the DOJ breaks down not just the harm Apple’s monopoly has to developers, but also customers, specifically by highlighting its pattern of behavior that further embeds users into the Apple ecosystem and makes it hard for users to switch.

One of the biggest complaints customers have been making about Apple is its lack of compatibility with other non-Apple devices. For example, if an Android user texts an iPhone user an image, it will look grainy because Apple lowers the quality of cross-platform texts. Apple, however, argues that this case will set a precedent over the government’s involvement in consumer technology designs.

What Does This Mean for iPhone Users?

woman holding an iphone and a credit card

Currently, Apple takes up to 30% of app revenue from third-party developers, which in turn leads many developers to charge their customers more in order to maintain the viability of their business. So, for developers, this case may just force Apple to lower the cost of app subscriptions, add more payment options, and give app developers more freedom on the App Store.

But overall, this case will be a lengthy legal battle that will probably take years to conclude, which is why many experts agree it will likely result in some kind of settlement. But because of how much more merit this lawsuit has compared to past ones, experts still expect Apple to change at least some of its practices.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.