Why Localization is About More Than Just Translation
The Dangers of Literal Translations
Key Elements of Effective Localization
- Language adaptation: Adapting idioms, slang, and cultural references aside from just directly translating from one language to another.
- Cultural understanding: Researching and respecting local customs, values, and beliefs.
- Visual adaptation: Adjusting images, colors, and design elements to resonate with the target audience.
- User Interface (UI) and User Experience (UX) Localization: Adapting your website and apps to local preferences and conventions.
- Customer Service Localization: Providing customer service in the local language and incorporating local communication styles.
- Legal and Regulatory Compliance: Ensuring your products and services comply with local laws and regulations.
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