PSPINC CEO Kenichi Uchikura's Blog

Advertisement ... Myth!

8月

8日

Advertisement is a crapshoot ... why. You always pay before you get your pay off. Wouldn't it be better if you pay advertisement only when you meet advertisers' sales pitch?

The proof that advertisement does not work is the fact that you rarely see same advertisement for a long long time. There is absolutely no reason to stop advertisement of it brings more that what you spend. We have to have a good advertisement method that does not cost anything.

So what is that? I am working on it. It is called Kiroboto.

#marketing #pspinc #pspinc30 #uchikuraco #valueproposition

Last Day of The Interns

8月

4日

Uchikura & Co., LLC. had two interns studying at Bellevue College from Japan. Today was the last day other internship.

#pspinc #uchikuraco #valueproposition

Word of the Day August 1, 2017

8月

2日

Four things
come not back:

the spoken words;
the sped arrow;

time past; and the
neglected opportunity.

#pspinc #pspinc30 #uchikuraco #valueproposition

Not Just Another Hosting Company

7月

21日

I created Pacific Software Publishing, Inc. in July 1987. That was 30 years ago. I started Web & Email Hosting service back in 1996. We were one of the first to start Web & Email, Domain hosting service.

Are we now one of the many hosting companies? From the surface it may appears to be same but there are some differences. Before we are hosting company, we are software development company. That means, the software that we use to provide Web & Email Hosting Services are using the software that we developed. From the email server and SPAM filters to the Website Development tools to Shopping cart, we have developed from the scratch.

That is the reason why we can maintain better revenue model. I do not build company to be the same as others. We are real and always different.

#PSPinc #marketing #pspinc30 #pspinc30thanniversary #uchikuraco #valueproposition

Marketing is an Investment

7月

21日

Any money that you spend in the hope of generating income is considered Investment. If you are not receiving more than you spend, it is foolish to keep doing the same thing.

So, is your marketing generating more than what you spend?

If you are, keep doing it. If you are not ... think about alternative.

KIROBOTO is coming.

#Kiroboto #marketing #pspinc #pspinc30 #uchikuraco #valueproposition

Keep on moving !!!

7月

13日

Albert Einstein said ... Insanity is doing the same thing over and over again and expecting different results.

Well, in this fast moving age, keep doing the same thing may be same as going backwards. You must try to go forward ... Just adopting or keeping up the pace with environment is a full time job.

http://www.pspinc.com
http://www.uchikura.co

#pspinc #uchikuraco #valueproposition

Brick and Motor Mentality Check

7月

12日

Picture Taken at Japan Fair 2017

What would you do someone is at your store taking picture of your item?

(1) Thank him/her for taking picture and sharing it on the net ... even if it may be negative comment.

(2) Ask him/her who took pictures what and why they are taking picture?

(3) Ask him/her not to take picture and leave.

This will tell you how you are prepared to deal with the generation Y?

#marketing #pspinc #uchikuraco #valueproposition

Fidget Spinner

7月

12日

I need a hand cream!

Sometime for the product to successful (usually short term), a product does not have to have any purpose or contribution to anything. That is exactly what I think about this spinning thing.

Do you remember Clackers (two ball on the string)?
At least Fidget Spinner is not dangerous like Clackers.

#marketing #uchikuraco #valueproposition

Hinoki / Cypress Tree Shavings

7月

11日

Hinoki / Cypress Tree Shavings

Hinoki / Cypress Tree Bath in Japan

Hinoki (Cypress) is one of the most popular and admired bathing bath building materials in Japan because of the the smell. One of the companies we work with in Japan creates handmade wood products which produces Hinoki / Cypress Tree Shavings. They packed them in the plastic bag. You can out the package in the soaking bath and turn it in to Hinoki Bath.

What a great ides. If you would like to know more about it, please contact me.

#marketing #pspinc #pspinc30 #uchikuraco #valueproposition