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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com
Daylights are getting shorter.
Ken Uchikura Newsletter Vol. 47
10/24/2019
Business 101
When you started learning about business, what did you learn? The first thing that I learned was to “find needs and fill them”. So the task becomes to find what people want. A lot of the time people, including myself, mistake what consumers want with what you want to sell. I often need to take a step back and think - do people really want this?
It then gets more complicated when you add resellers into the mix. Our company sells 80% of our services through our resellers. So, you have to think about both what the consumers wants and what our resellers want. A lot of the time what resellers want is different from what the consumers wants.
I often face this problem when we create a product for consumers and present it to resellers. They take the product and start selling it as if it was for a different purpose than originally intended. Resellers want to sell what is easy to describe and explain to their customers. That often differs from what your product was designed to do.
I think it is our job to explain what our product’s purpose is. If the market wants a different product, then we really need to rethink what we have built. In the end, the products we make must be intended for the consumers. Find needs and fill them.
***
If you like what you read, please show it by linking my company’s facebook pages.
For English Facebook https://www.facebook.com/PacificSoftwarePublishing/
日本語 Facebook https://www.facebook.com/PSPINCJP/
Arigato Gozaimasu … Thank you Very Much!
***
Please send any comments you may have to ken.uchikura@pspinc.com . If you do not like what you have read, you can unsubscribe at any time by clicking the link below. You can also add someone as a subscriber at http://www.uchikura.co . Thank you.
![There is no place for discrimi...]()
There is no place for discrimination.
But everyone is not created equal.
Definition of discrimination:
The unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.
The key here is "unjust or prejudicial" ... But people are different. I wish to find the best position for the people.
I bought 8TB Costco Hard Disk Drive today TO COST FOR $166 + TAX.
When we started our data center, I do not think we had 8TB of disk space at the data center.
It is amazing.
![Newsletter Vol 46]()
Veblen Effect
When people are asked to choose between similar items A and B, people prefer whichever has the higher price. So the very idea that your price must be lower than your competitor to compete with them is wrong. It is not your job to make your price lower, your job is to make sure your product has better value. The value may not have anything to do with the product itself.
One way is to come up with a better product name. Here are some examples of name changes. You may or may not know the original names of these companies, but you likely know their current names on the right. They have changed nothing about their products, but the name change made them what they are now.
It may be time to change my company’s name.
ZimRide -> Lyft
Backrub -> Google
Software Development Labs -> Oracle
AuctionWeb -> eBay
Price Waterhouse Coopers -> Bearing Point
Oak (Software) and Green before that! -> Java
Sound Around -> Walkman
Cellular One -> Cingular
Mosaic Systems -> Netscape
Fashion 21 -> Forever 21
Radar Oven -> Microwave Oven
Michael Kors -> Capri Holdings
Priceline -> Booking Holdings
WeWork -> We Corporation
Coach -> Tapestry
WeightWatchers -> WW
Salton Cooker -> George Foreman’s Lean Mean Fat Reducing Grilling Machine
Wards -> Circuit City
Blue Ribbon Sports -> Nike
Firebird -> Firefox
Confinity -> Paypal
Jerry’s Guide to the World Wide Web -> Yahoo
Il Giornale Coffee Company -> Starbucks
Once in w hile I have to go to COSTCO and pick up things. When I go to COSTCO, I make an extra effort to make sure I buy pizzas for my company.
Today I bought pumpkin pies and ice cream bars.
Something you should know.
Abnormal market behavior where consumers purchase the higher-priced goods whereas similar low-priced (but not identical) substitutes are available. It is caused either by the belief that higher price means higher quality, or by the desire for conspicuous consumption (to be seen as buying an expensive, prestige item). Named after its discoverer, the US social-critic Thorstein Bunde Veblen (1857-1929).
Read more: http://www.businessdictionary.com/definition/Veblen-effect.html
![Newsletter Vol 45]()
Omotenashi
Omotenashi is a Japanese term used to describe a type of entertainment. It essentially means to please your guest. It is not something you need to work hard at, you can be trained to please your customers. Here are some things you can employ within your business.
* Smile at your customers
* Say “Arigato” or “Thank you”
* Call customers by their name
* Make eye contact
* Be honest
* Be sincere
* Answer questions by starting with “Yes” or “No”
* Start sentences with “Please …”
* Read between the lines
* Do not interrupt customers
* Do not talk too much
* Dress professionally
These will make your customers feel much more welcome and feel as if they are not being treated like “just another customer". It is important for customers to feel that they are special. This is what Omotenashi is all about. It is also important that you do this from your heart.
I was on one of the airlines crossing the Pacific. When I asked for something from a cabin attendant, she smiled and communicated with me. Though when she turned around, I could tell she was not smiling any more - she was acting. Acting is fine, just do not let the customer know.
We do have staffs in Bellevue and San Diego who can design a card, posters, banners. This image above is a card created by our designer.
If you are interested in designing service of PSPinc, please contact us at 1-800-232-3989 or 425-957-0808 or info@pspinc.com
Try PSP PILOT ... Is is a free CRM software you can use.
https://pilot.pspinc.com/
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Daylights are getting shorter.
Tetsuro Watanabe 
PSPCF 
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橋本諭弥 
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ウチクラ ケンイチ 
Seattle Execs. 
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