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- Ken Uchikura Newsletter Vol. 185 Product Positioning
Product Positioning
I recently realized that it’s not entirely up to the manufacturer to decide how a product is used. Rather, it’s the user who ultimately makes that decision. In fact, there are many cases in which people use products in an entirely different way than their intended purpose.
One of our products that comes to mind is DENREI. We originally developed DENREI to function as a social media platform that doesn’t censor its users’ messages. To eliminate censorship, we use email to send and receive messages. All of which ensure a level of security that you can't find with traditional social media services. There are clearly a lot of social media platforms out there. So, it’s difficult for a small company like ours to compete with them, no matter how good our products are.
Increasingly, we see reports online about email services making decisions for themselves on what is deemed spam, often filtering out perfectly good emails. However, users can reliably distribute information to their customers with DENREI. All DENREI messages get sent and delivered to the inbox. All because we manage the servers for sending and receiving messages. In addition, outgoing email servers can't receive or send messages from or to DENREI. Everything is sent and received within the confines of the DENREI ecosystem. Thus, eliminating the volume of spamming and phishing seen in traditional email.
Even though this wasn’t our original intention, we would like to market DENREI more towards being a news and information publishing service to help solve this pain point. If you are interested in DENREI, please download it for free in the iOS app store.
It may be a good idea for you to introduce your services to customers from a perspective that's different than its original intention. Unlike printed materials of the past, it’s easy to update a website at any time. The advantage a small company like ours is how quickly we can take action!
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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