PSPINC Official Company Blog

Add Professional Audio to your Site for Free

1月

30日

image source: pixabay.com

We know it’s important to keep web content to a minimum and try to get our point across in as few words as possible. Too much text on a screen is a turn off, and people feel overwhelmed by it.

We also know many companies require a lot of content to tell their story or sell their product or service. It’s a conundrum. How do you balance text, white space and imagery on your site so it looks clean and professional, but properly tell your story with complete details? The answer is Click It Audio, by PSP.

We generate simple html codes you can embed into your site, allowing you to upload or delete audio mp3 files at any time. Your audio file will have the ability to play on a PC, MAC or other smart device.

With Click It Audio, you can have it all: a less cluttered website with the option for your visitors to simply click a button to hear more details. PSP offers 3 audio containers for FREE. But if you need more audio, we offer very reasonable annual plans.

Check out https://www.clickitaudio.com/ to get more information, pricing and even see a demo of how Click It Audio works.

#AudioEmbed #AudioFiles #Blog #BusinessTips #ClickItAudio #ENnews #MP3Files #PSPinc #SmallBusiness #Technology #WebsiteAudio

Newsmail

1月

30日

Newsmail is full of features that make email marketing easy.

- Schedule Posts
- Attach Files
- Performance Tracking
- Responsive Templates
- Unlimited Mailing Lists

https://newsmail.com/pages/features_and_specifications

#EmailMarketing #SmallBusiness

Keywords: Why They Still Matter

1月

29日

image source: pixabay.com

What are keywords?

In terms of SEO (Search Engine Optimization) and websites – keywords are the words and phrases that define your content. If you take a single web page and you only look at the text, your keywords are the words or phrases that appear repeatedly.

Why are they important?

When someone goes to a search engine they type in keywords or “search queries.” Keywords are the road between what a person is searching for and the content you’re providing. When building a website, writing a new blog post, or even when adding pictures to your website - keywords matter. If your goal is to drive organic traffic to your website, the keywords you choose will define what kind of audience you attract.

Take Mars bars for example (yes, the candy bar). If they try to rank for just the word “mars” they might rank really high on search engines, but they’ll get extremely different types of traffic. Some people might be searching for the planet, while others are looking for something to satisfy their sweet tooth. It’s important to think about the searchers intent and align that as best as you can to the types of keywords you use.

What are long-tail keywords?

Keywords can be broad or they can be specific. Broad keywords will get you lots of searchers (and lots of competition!) but might not bring people at the right stage of their search. Long-tail keywords, 3 words or more, have more intent behind them. For example, the phrase “used cars” is broad and might have a different meaning depending on who is searching for it. But, “used sedan in Spokane Washington” is a long-tail keyword that might indicate they’re looking for a used car to buy, and soon. Using long-tail keywords might bring you less traffic but they will have less competition and bring you a more targeted audience.

Does it matter how I use keywords on my website?

Trying to rank for certain keywords isn’t about jam-packing your website full of them. Search engines, and your visitors, want to read content that brings actual value by providing an answer to a search. The goal is not to trick search engines into ranking you high; it's to provide information that’s relevant to the keywords. Part of SEO 101 also includes adding keywords to your URL, headers on the page, meta descriptions, and in the alt attributes of images.

#Advertising #B2B #Blog #ENnews #Keywords #Marketing #OfficeTips #PSPinc #SEO #SearchEngineOptimization #SmallBusiness

PSPinc | Data Center

1月

29日

We constantly monitor our data center so that our customers can relax and know that their websites are secure.

https://www.pspinc.com

#Domain #Hosting #SmallBiz

#Domain #Hosting #SmallBiz

Defining Backlinks & Why They Matter

1月

24日

image source: pixabay.com

What is a backlink?

A backlink is a hyperlink from one website to another website; they’re also called “inbound links” or “incoming links.”

Why do they matter?

Ultimately, backlinks matter for search engine optimization (SEO) purposes. When multiple websites link to the same web page, it signals to search engines that this content is worth linking to. Backlinks are a way of vouching for a web page or website, which makes it more worthy of showing up on search engine result pages (SERP). If your web page about grooming horses has a lot of inbound links from other relevant sites, it’s more likely to show up in the search results when someone types in “how to groom horses” or “horse grooming.”

How do you earn backlinks?

Not all backlinks are created equal. Backlinks from popular and trustworthy sites will be worth more to search engines than backlinks from sketchy or spammy websites. Earning these backlinks can be as simple as posting quality content and receiving backlinks without any promotion or effort. Or, you can actively share your web pages and push promotions to get more reach from your content in the hopes people who view it will also link to it.

Linking to other web pages.

When you choose to link to a web page, the value your website brings depends on the specific page you link to, the anchor text you use, and whether you choose to follow or nofollow the link.

#Advertising #B2B #Backlinks #Blog #ENnews #Marketing #OfficeTips #PSPinc #SEO #SearchEngineOptimization #SmallBusiness

What does Pilot SBT have to offer?

1月

24日

Pilot SBT offers FREE sales and customer support solutions for all types of business.

Get started at www.pilotsbt.com

Custom Online Forms for your Business

1月

23日

A good website often comes with some kind of form for prospective customers to fill out. The objective is to gather more information, whether it be as simple as an RSVP, or an inquiry about a service such as catering, or something more complex like an employee application form.

What many people don’t realize is you don’t have to modify your existing website to add a form that suits your needs. With a service called InforMakers by PSP, you can design a custom form for your business and embed the technology into your existing site.

Our intuitive form builder is so simple, anyone can do it. You can build, customize and embed your form as you like, making it as simple or robust as needed. Some other great features about InforMakers includes:

• Mobile-friendly form designs
• Ability to export data
• Option to send auto response to customers
• Availability to create unlimited forms

InforMarkers requires no contracts or sign up fees. Get started today at https://informakers.com/.

#Blog #BusinessTips #ENnews #InforMakers #PSPinc #SmallBusiness #Technology #WebForms #WebsiteForms

Newsmail 30-day Free Trial

1月

23日

You can start sending marketing emails today...for FREE! Our email marketing service #NewsMail offers a 30-day free trial.

Create, broadcast, and track email newsletters to grow your business!

https://newsmail.com

#EnNews #Pspinc

Internal Links: Establishing Site Architecture

1月

22日

image source: pixabay.com

What are internal links?

Internal links are hyperlinks that point to a subpage within the same domain. In other words, internal links point to another page on the same website.

Why do you need internal links?

Internal links fulfill a few different purposes. They provide site architecture by linking web pages to each other and creating pathways within your website. These pathways are beneficial for users and for search engines like Google. Internal links allow Google to crawl through your website content easily, and helps the Google crawl bot make connections between subpages. The anchor text used on these links can also tell Google bots why certain pages are relevant to search terms. Internal links are a critical piece of your website’s search engine optimization (SEO).

For users, internal links provide a way to navigate the website. Having the appropriate internal links on each of your web pages can keep a user on your website longer. This in turn can lead to positive user behavior on your website, which will be relayed to search engines and help with rankings.

What makes a good internal link?

• Ideally, internal links should be at the start of a page so that a click is more likely.
• The anchor text of an internal link should offer insight into what the user can expect once they click.
• The internal link should expand, add to, or match the topic of the page it’s linked from.
• The quantity of links on a page should be limited to a helpful amount and not be overdone.
• Internal links should not be in the footer or sidebar.