PSPINC Official Company Blog

Making Sense of Google AdSense and AdWords

9月

5日

Sometimes we “techies” choose names for our products and services that don’t make a lot of sense and often warrants further explanation. When you first see a service like Google AdWords or Google AdSense, we don’t blame if you if you’re puzzled, and we’re here to help make AdSense make more sense to you.

Let’s cover some basics. Google makes money by selling ads on a pay-per-click (PPC) basis, which has become the industry standard for online advertising. Via Google AdWords, A business can create an ad which gets displayed on Google. If a user clicks on that ad during a search, Google charges the business an agreed upon price for that click.

PPC ads are available in different forms: text ads and display ads.

Text ads show up on Google search results based on the keywords and phrases you choose. They are marked “Ad” if you take a closer look and they tend to show up before the organic results.

Display ads can show up on other websites based on your searches browsing history. For example, if you have shopped cars online, Google might display an ad for cars while you browse the morning news on your regular news site. That’s because your news website has contracted with Google to display these ads via a platform called Google AdSense. In return, they will receive payments from Google based on the PPC performance of the display ads.

In short, AdWords is for businesses seeking to advertise. AdSense is for websites or blog owners seeking to monetize their space by allowing AdWords ads to appear next to their content.

#AdSense #AdWords #Blog #BusinessTips #ENnews #Google #PSPinc #PayPerClick #SmallBusiness #Technology

OpinionStand Latest Release

9月

5日

We have adopted OpinionStand to work with iOS 13.
If you need to upgrade your OpinionStand iPad, please contact our customer support.

https://www.opinionstand.com

In addition to iOS 13 support, we have released
- Allow for line breaks in custom messages
- Landing page improvements

#HostedSolutions #OpinionStand #PSPinc #PacificSoftwarePublishing #SaaS

Do you know what PSPinc has for you?

9月

5日

https://www.pspinc.com

Pacific Software Publishing, Inc. (PSPinc) has been in business since 1987 and started its Internet related businesses 10 years later, 1996. Currently PSPinc hosts over 40,000 business websites and 1/4 million email accounts. In addition to hosting your domain, web and email, PSPinc provides essential tools for your businesses.

https://www.pspinc.com/tools

This page lists all the products PSPinc has to offer. For more information, please call us at 1-800-232-3989 or email us at info@pspinc.com.

#DomainHosting #EmailHosting #PSPinc #PacificSiftwarePublishing #WebDevelopment #WebHosting

New Dreamersi.com Portal

8月

31日

We are all online business.

You can now order our most popular services online.

But if you need to talk with its, you can still do so.

https://www.dreamersi.com

#domainwebemail #dreamersi #online #pspinc

10 Dos and Don’ts for your Company Newsletter

8月

29日

image source: newsmail.com

We discussed the ease in which you can create a newsletter using NewsMail templates in our last blog post, but why do you need to send a newsletter in the first place?

Newsletters are a critical line of communication with your existing or potential customer base. You want to maintain that relationship with your customers and feed them new information about your company as it comes in. Let’s look at some Dos and Don’ts for your company newsletter:

1) Do make a schedule. Decide whether to send your newsletter weekly, monthly or quarterly depending on your company goals.

2) Don’t send a newsletter every week simply because you want to get in front of people more often. If you’re not telling them anything new and important, expect a lot of ‘unsubscribes’ to follow.

3) Do share: promotions, company news, new products or services, holiday greetings, customer surveys and feedback, instructional content or videos (how-tos), customer testimonials, cause marketing efforts (community giving), employee spotlights and more.

4) Don’t share all of those things in one email! Spread it out. Keep the content to a minimum, featuring just two to three things, so as not to overwhelm the reader.

5) Do provide your contact information: phone, email, web forms and social media sites.

6) Don’t send your newsletter without having a fresh set of eyes review it for content or grammatical errors.

7) Do cross-promote your blog and social media sites. Informative blog articles can boost your website’s SEO, and as a bonus, they make for great newsletter content. Once you’ve sent out your newsletter, you can deconstruct the newsletter, using its content for social media posts, expanding your reach to existing and potential customers. See how they all work together?

8) Don’t be shy about testing out different subject lines. See what works and what doesn’t to get a better open rate. Same goes for when to send – do people tend to open your newsletter more when you send in the morning versus the afternoon; early in the week or later in the week?

9) Do look at the analytics to see what people are clicking on to get an idea of what topics your customers find interesting.

10) DO contact us at PSP to help you get started using NewsMail, and let’s get your newsletter off the ground!

#Blog #BusinessTips #ENnews #Email #NewsMail #Newsletter #PSPinc #SmallBusiness #Technology #WebTools

How to Send a Newsletter with NewsMail

8月

27日

image source: newsmail.com

It couldn’t be easier to create a professional newsletter, create email marketing campaigns, broadcast, and track emails using NewsMail. Create unlimited mailing lists to target the exact audience you want to reach. Get detailed reports and statistics for monitoring your email campaigns’ effectiveness. And choose from HTML, text, or professionally-designed themes to get you started!

1. Once you’re logged into NewsMail, click on the “Mail Admin” tab and choose “Compose Mail.”

2. On the next screen chose between three email formats. We recommend “Theme Email.”

3. After choosing “Theme Email” you’ll have the option to choose between 6 different categories.

4. Click on one of the templates from the list and then click “Select Theme.”

5. Now, choose a mailing list from your lists.

6. At the bottom, fill in the mailing information including your reply to email and subject line. This is also where you can add attachments. Click Next.

7. From here, you will be able to customize your newsletter with text and images. Use the edit buttons under each section to add text, rearrange sections, and add sections.

8. Once you’re happy with your newsletter, click broadcast in the top-right corner. You can either send it immediately or you can schedule your newsletter for a future date. You will also have the ability to save your newsletter before sending.

Congratulations, you’ve just sent your first newsletter! Remember to log back into your NewsMail account and check the logs for open rates and click through rates.

#Blog #BusinessTips #ENnews #Email #NewsMail #Newsletter #PSPinc #SmallBusiness #Technology #WebTools

Western Foodservice & Hospitality Expo

8月

26日

See us at Western Foodservice & Hospitality Expo at LA Convention Center.
We are displaying Opinion Stand for food industries.

We create tools to help businesses grow online: https://www.pspinc.com

#ENblog #Opinionstand #bloguru #computex2019 #dreamersi #feebackonpilotsbt #japaneseonline #kiroboto #marketing #onlinesales #pompomishere #pompomwashere #postinheaven #pspinc #uchikuraco #valueproposition

Bloguru Access Issue

8月

24日

8pm ~ 930pm, August 22nd, we was experiencing not to access with our Bloguru due to DNS problem. Currently it can be used without problems.

We apologize for any inconvenience this may cause. If you have any questions or concerns please contact from the below.
https://en.bloguru.com/home/contact

#ENblog

How to Create and Schedule a Post on Hootsuite

8月

22日

image source: pixabay.com

Once you’ve created and setup your Hootsuite account with all your social channels you’ll be able to start creating and scheduling posts for your social media channels. To get started follow our steps below…

1. From your Hootsuite dashboard click on the “New Post” button located in the top-right corner.

2. Click on the drop-down menu labeled “Select social networks…” to choose which social media accounts you want to publish to.

3. After you chosen which accounts to post to, enter you text in the text box located below.

4. Add mentions using the @ symbol followed by the username or page name.

5. Add emojis by clicking on the smile icon in the bottom left corner.

6. Copy and paste any links you want to add into the text box. At the bottom of the text box you’ll see an option for shortening any links using Ow.ly.

7. Add images to your post by both dragging and dropping them or by clicking on “Open Media Library” to search for free images or gifs.

8. Add videos to your post by dragging and dropping them into the drag & drop area.

9. Add your location with Geo-tag.

10. In the bottom-right corner you can either post immediately or you can schedule for later by choosing a time and date in the future.

#Blog #BusinessTips #ENnews #Hootsuite #PSPinc #SNS #SmallBusiness #SocialMedia #Technology #WebTools

What is Hootsuite and Should you Use It?

8月

20日

image source: pixabay.com

Whether you’re on social media for personal or business reasons, it can be a lot of work managing multiple profiles across different social media platforms. Just trying to manage all of your accounts can become a full-time job. Simplifying this process through Hootsuite can be a huge help – and can save you lots of time.

So what is Hootsuite?

Hootsuite is a social media management tool that allows users to log into a single dashboard, which is connected to multiple social media accounts. Users can create and schedule posts for their Facebook, Instagram, Twitter, LinkedIn accounts and more. With this tool you’ll be able to post the same content across multiple accounts, schedule posts for the future, and post to each social media account separately.

What are the features of Hootsuite?

• Manage Multiple Social Media Accounts
• Directly Post To Individual Accounts
• Schedule Posts
• Messaging
• Organize Assignments With Your Team
• Analytics For Each Account

You should use Hootsuite if you…

• Manage multiple social media accounts – Hootsuite is a great tool for managing all your social accounts from one dashboard.

• Work with a team to manage multiple accounts – if you work with multiple team members to manage accounts, Hootsuite can help assign tasks and keep everyone on the same page.

• Use Twitter to manage customer service - if your company is using Twitter to manage your customer service questions and concerns, Hootsuite is a great way to get everything under control.

• Cross platform management – if your team uses different platforms like Windows, IOS, or Linux.

• Combined social media reports – get one report that has all your social media account analytics.