PSPINC Official Company Blog

Introducing InforMakers' New "Pre-Designed Template" Feature!

7月

11日

We're excited to announce that we’ve added a new Pre-Designed Template feature to InforMakers, our form creation tool. We’ve created a variety of templates to suit multiple different purposes, including:

Event registrations
Surveys
Contact forms

Instantly create professional forms with our brand-new, pre-designed templates. Simply choose a template, customize it to your exact needs, and launch it in minutes. Get back to what matters most: running your business smoothly.

How to Use the New Pre-Designed Template Feature:

Log in to InforMakers.
Click "Create Form".
Select "Pre-Designed Template".
Browse templates by choosing a category from the menu on the left.
Preview a template by hovering over it.
After finding the template you want to use, click “Create Form”.
Add or edit fields just like you would with a regular form.

Get ready to create high-quality forms more efficiently than ever with our new Pre-Designed Template feature! We’ve made it incredibly simple for you to streamline your workflow and save valuable time.

Ready to give it a try? Sign up for InforMakers to start building beautiful, effective forms in minutes.

Have questions? Don’t hesitate to contact us–we’re always happy to assist. This is just the beginning; we’re committed to continuously improving and adding even more new features to empower your success.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #forms #informakers #marketing #marketingdigital #onlineform #pspinc #smallbusiness #tech #technology #update #web #webdesign #website #websites #webtools

What’s New Newsletter Vol. 280 “Celebrating 38 Years of Innovation!”

7月

11日

We’re happy to announce that we’re celebrating our 38th anniversary this week! On July 7, 1987, we started as a software export company and quickly evolved into a software licensing and localization firm. Since then, we’ve been able to grow exponentially, becoming one of the world’s first web and email hosting service developers using Windows NT. We built our own proprietary web and email hosting environment, which has laid the foundation for our long-term success in hosting and SaaS (Software as a Service) solutions.

In recent years, we’ve transformed from a software localization pioneer into a full-service internet solutions provider, delivering not only web and email hosting but also vital digital services like custom web development, web design, website content, branding, and marketing. As we look to the future, we look forward to growing even more and expanding our offerings to meet the needs of the next generation of business. We’d like to give a big thank you to all of our customers, partners, and supporters over the years. We couldn’t have done it without you.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #customerservice #digitalmarketing #dreamersi #ecommerce #hosting #marketing #marketingdigital #pspinc #pspincwhatsnewnewsletter #smallbusiness #softwaredevelopment #tech #technology #web #webdesign #webdevelopment

What’s New Newsletter Vol. 278 “Join Us to Fuel Your Business Growth!”

6月

27日

Calling all business owners and decision makers in the Greater Seattle area! We’re thrilled to invite you to Coffee & Connections, a business mixer we’re hosting specifically designed to help small businesses like yours thrive. At this event, expand your professional network, forge valuable partnerships, and kickstart new collaborations!

Join us on Tuesday, July 15th, from 8 a.m. to 10 a.m. for a morning of productive networking, stimulating conversations, and, of course, delicious coffee. This isn’t just another networking event; it’s an opportunity to genuinely connect with fellow entrepreneurs, share insights, and discover potential synergies that can propel your business forward. We believe strong relationships are the backbone of a thriving business community. Come prepared to chat, exchange ideas, and leave feeling energized and more connected than ever.

Date: Tuesday, July 15th
Time: 8:00 a.m. - 10:00 a.m.
Location: 1404 140th Place NE, Bellevue, WA 98007

We offer free parking in front of our building, as well as additional parking in the outside lot on the side of the building (spots labeled 1404 or 1402).

Please register ahead of the event so we can get an accurate headcount by heading to PSPINC.com/Events. Simply click the Register button to secure your spot!

Ready to make some valuable connections? We can’t wait to see you there!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #customersupport #digitalmarketing #event #marketing #marketingdigital #marketingtips #networking #networkingevent #pspinc #sales #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

What’s New Newsletter Vol. 276 “Stand Out with Custom Web Design”

6月

13日

Readily available templates and DIY website builders may seem like the cost-efficient solution, but their limitations can hinder your growth and cause you to blend in with the competition. So, it poses the question: What kind of website will truly serve your small business best? That’s where the power of custom web design comes into play, offering a strategic advantage that can propel your small business to new heights.

At PSPINC, we understand the unique needs and challenges small businesses face today. We believe a well-crafted website is a strategic investment that can deliver significant returns. Our custom web design services are tailored to help businesses like yours establish a powerful online presence that delivers results. Stop settling and build a digital foundation for lasting success. Get started by going to PSPINC.com/web-design.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #design #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #sales #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites

What’s New Newsletter Vol. 275 “The Power of Custom Web Development Solutions”

6月

6日

A strong online presence is vital for businesses today, but the idea of a new website can raise concerns of repetitive templates, limited functionality, and a final product that doesn’t quite capture an entrepreneur’s unique vision. That’s where custom web development comes in, making it a game-changer for small businesses looking to truly stand out.

How custom web empowers small businesses:

Reflect your brand identity: With a distinctive design, your website becomes a superior extension of your brand. Custom development also tailors your site’s user experience, which will resonate better with your target audience.
Precise functionality: Generic web builders, while affordable and convenient, lack the ability to build custom features like booking systems, CRM integrations, and custom content management systems. With custom development, streamline operations and enhance customer engagement.
Scalability: Custom development lets you add new features, adjust for increased traffic, and expand services as your website evolves without rebuilding it from scratch.
Better SEO Performance: From the beginning, developers can build your custom site with the best search engine optimization (SEO) practices in mind, giving you a stronger foundation for higher rankings and organic traffic.

Our custom web development approach is deeply rooted in understanding your business’s unique requirements. Our process starts with listening to determine what your goals, target audience, and specific challenges are. With your new website, we aim to support your business objectives. Get started by going to PSPINC.com/development.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingtips #mobile #pspinc #seo #smallbusiness #softwaredevelopment #tech #technology #web #webdesign #webdevelopment #website #websites

Logo Design Process: AOA Bookkeeping

6月

5日

Designing a logo is more than just creating a pretty symbol — it’s about crafting a visual identity that captures the essence of a brand. The first step is getting to know the client. For every brand design client, we conduct a discovery session to understand their business, values, target audience, and goals.

We create multiple logo concepts based on the insights we gather in the discovery session. This stage explores different directions and visual ideas that align with the brand’s identity.

For AOA Bookkeeping, we decided that blue was the preferred color choice due to its association with trust and dependability, while being open to greens or teals. We also discovered that the client preferred a more minimalist design for the logo, but was also potentially interested in something with a bit of elegance.

We created a number of logo concepts based on these parameters and then delivered them to the client for review.

The client then reviews the concepts and provides feedback. In this case, the client really enjoyed the abstract double helix concept, but was concerned that people may read the monogram as “AOV” instead of “AOA”. So, she asked if we could alter the logo to more clearly signify “AOA” while keeping it abstract.

We provided several revised options to the client based on that feedback. Ultimately, we delivered the perfect logo for the client’s needs, and they were thrilled with the new branding. Once they approved the final design, we prepared it into all the necessary file types so they could use it appropriately across digital and print media alike.

Creating a logo is a collaborative journey — one that blends strategy, creativity, and communication to bring a brand to life visually. If you're ready to take your brand to the next level with a professional logo, contact us about our branding services. To see AOA Bookkeeping's new branding in action, head over to their website.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branddesign #branding #business #businesstips #businesstools #design #designservices #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

What’s New Newsletter Vol. 274 “Why Quality Content Reigns Supreme in B2B”

5月

30日

Businesses, especially those in the B2B (business-to-business) space, must engage, inform, and convert their target audience to truly thrive today. That’s why creating high-quality content is vital. Although it’s often overlooked, it’s actually an invisible powerhouse; when done right, it significantly drives real business outcomes with strategically crafted content.

High-quality engaging content serves multiple critical functions, including:

Establishing authority and trust: Well-researched, insightful content positions your business as a credible source, which is essential for building long-term B2B relationships.
Improving search engine visibility: Strategically-placed keywords throughout your website significantly improve your search engine rankings, making it easier for potential clients to find you.
Attracting the right audience: Content tailored to your customers’ specific needs and pain points ensures you’re reaching the right decision-makers who are genuinely interested in your offerings.
Driving higher conversions: Compelling content guides potential clients through the sales funnel, nurturing leads, and ultimately driving higher conversion rates.
Amplifying reach and engagement: Quality content becomes easily shareable, extending your brand’s reach and fostering a deeper engagement with your audience.

With years of experience helping small businesses thrive online, convert your website visitors into customers with our help! Our team has the experience and expertise you need to achieve higher conversion rates at an affordable price. Get started by signing up with one of our content creation packages by going to PSPINC.com/content-creation.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #content #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #sales #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites #wordpress

Announcing WebdeXpress’s New Social Media Feed Feature!

5月

28日

We’re thrilled to announce an exciting new update to WebdeXpress, our intuitive website builder, designed to simplify stunning website creation. We’re always looking for ways to empower our users, so this new social media feed feature is all about bringing your online presence to life.

A vibrant social media presence is crucial for connecting with your audience and keeping them engaged for businesses today. With WebdeXpress, seamlessly integrate your social media feed directly onto your website to:

Always feature fresh content: With automatic updates to your newest social media activity, your website content stays fresh and dynamic, encouraging repeat visits!
Improve search engine optimization (SEO): Fresh content encourages search engines to re-crawl your website and potentially improvesy our search ranking, exposing your site to more users.
Increase engagement: Drive traffic to your social channels and vice versa by bridging the gap between your website and social media, therefore fostering a more interactive experience for your audience.
Showcase your brand story: Offer an authentic window into your brand with original social media content like behind-the-scenes glimpses, community highlights, and more!

With all of our Dreamersi hosting plans, WebdexPress is free, making it even easier to create and design your website.

Our new social media feed feawture is so easy to use! Here's how:

Log in to your Dreamersi account.
Open and log in to WebdeXpress.
Click on Social Media Feed and click on Accounts and Settings.
Copy and paste your social media wpage links into the appropriate fields.
To set up your YouTube account feed:

Open your YouTube channel in a separate tab/window.
Click on Customize Channel.

Scroll down to Channel URL.

Copy the channel URL and paste it in WebdeXpress.

Click on Save.
Click on Publish.

Whether you’re a small business owner or a creative professional, grow online with WebdeXpress. We’re committed to offering a robust and reliable platform, which is why we’ve also updated JavaScript libraries to the latest version, ensuring a smoother, faster, and more responsive experience for you and your website visitors.

Combined with our existing editing features, beautiful pre-designed templates, and reliable hosting solutions (included with all of our Dreamersi hosting plans!) WebdeXpress has the power and simplicity you need to be your go-to tool for crafting an ideal online presence. Visit PSPINC.com/WebdeXpress to learn more and get started!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #dreamersi #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #socialmedia #tech #technology #wdx #web #webdesign #webdexpress #website #websitebuilder #websites #webtools

What’s New Newsletter Vol. 273 “Why Brand Design is Vital for Small Businesses”

5月

23日

Standing out is paramount for businesses today, but for small businesses, especially those operating in the B2B (business-to-business) realm, it’s a matter of survival and growth. While logic and value propositions take center stage, strong brand design is still vital. A common misconception is that branding is just about aesthetics, but the reality is that brand design works as a strategic asset that can significantly impact your bottom line. The B2B space is all about trust and credibility are everything. Potential clients are looking for professional, reliable partners who understand their needs. Your brand is often the first impression you make, so inconsistent visual elements or a confusing brand message will instantly send potential clients to your more polished competitors.

As a small business, it might be tempting to cut corners on brand design, especially in the early stages. But it can become a costly mistake in the long run. That’s why our brand design services are tailored to help you create a powerful visual identity that resonates with your target audience and drives business growth. Visit our brand design page to learn more about how our expert team can help you build a brand that drives success.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branddesign #branding #business #businesstips #businesstools #design #digitalmarketing #graphicdesign #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

Optimizing Website Performance: Techniques for Faster Load Time

5月

14日

When it comes to websites, online users expect instant gratification, which directly translates to loading speed. If your site takes too long to load, you’ll quickly lose a lot of potential customers, since most users don’t have the patience to wait longer than five seconds. For a small business, website speed is a cornerstone of your online success because it’s a key factor in determining your website’s ranking in search results. If your site has a high bounce rate, Google penalizes your site by pushing it down in the rankings, making it harder for potential customers to discover you organically online.

Website speed optimization involves implementing strategies and best practices to make a website as fast as possible. A faster website speed means happier customers, improved search engine visibility, and ultimately, more opportunities for your small business to thrive online. So, don’t let a slow website hold you back!

Actionable Ways to Optimize Your Website

Improving your website’s speed isn’t an overnight fix, but even for less tech-savvy people, there are a few easy ways to speed up your site’s loading time significantly:

Audit your site’s current performance

Use free online tools like Google’s PageSpeed Insights to get a clear picture of your current loading times and identify areas for improvement. But don’t just rely on numbers. Experience your website firsthand on different devices. This is even easier to do with a reliable web hosting provider like Dreamersi.
Evaluate your current hosting provider

Consider factors like your provider’s location, infrastructure, bandwidth, and the type of hosting you’re using. Shared hosting, while common, can sometimes lead to performance issues. Upgrading to a higher tier or exploring VPS or dedicated hosting might be necessary if your site has significant traffic.
Optimize your images

Using high-quality images for your site is vital, but high-resolution pictures can significantly bloat your page size. Compress them using “save for web” options in photo editors or free online tools. Or, even better, use the WebP format, which offers superior compression compared to other image types like PNGs and JPEGs.
Reduce your total redirects

While redirects connect high-ranking, high-traffic pages to your newly created content, excessive redirects add extra HTTP requests and slow down loading times. Use them sparingly and replace old redirects with new content as soon as possible to maintain a clean site architecture.
Capitalize on caching

Implement browser caching so returning visitors’ browsers store copies of static content like logos, images, and stylesheets. Doing this will significantly speed up subsequent visits, and most content management system (CMS) platforms offer caching features or plugins. Extend the caching timeframe for content that doesn’t change frequently.
Make mobile a priority

With an overwhelming majority of users accessing the internet with a mobile device, you need a fast and responsive mobile experience. Consider designing your site with a “mobile-first” mindset to maximize speed and usability on smaller screens, ensuring your site behaves in its intended manner on a variety of screen sizes.

Speed as a Competitive Advantage

Online, speed isn’t just a convenience–it’s a critical competitive advantage. By prioritizing website speed optimization, you’ll enhance user experience while reducing overall bounce rates, paving the way for higher conversion rates and improved search engine rankings. Don’t let a slow website be the reason potential customers click away. Invest in speed and watch as your online success accelerates.

While a fast website is crucial for business owners today, solving speed issues can ultimately become highly technical. If you’re looking for an experienced and trustworthy professional to help resolve these types of issues, that’s why we’re here to help! Get started by contacting our team today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.