PSPINC Official Company Blog

What’s New Newsletter Vol. 199 “Starter Web Design Plan Now on Sale!”

12月

21日

The new year is the perfect time to give your website an update to make sure it continues performing well and helps reach your business goals. So, why not get your site custom-designed? While it’s easy to use a popular website builder, it also traps your website into looking very similar to many others on the market. With a custom design, you not only stick out amongst your competitors, but it also lets you add design elements and features that may not be included in the multitude of popular templates and gives you more opportunity to add more of your business’s branding to your website.

That’s why we’re now offering $200 off our Starter web design plan for the holidays! With our Starter plan, get:

Ten custom pages
WebdeXpress (our website builder) or WordPress template selection
One-year web hosting with SSL certificate included
Contact form
Mobile-friendly
Social media integration
One additional language
20% off web updates for one year

With over 36 years of experience helping hundreds of customers grow their online business, our designers and developers at PSPINC have the expertise you need. Get started by heading over to our web design page and get $200 off our Starter web design plan now.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #designer #developer #ecommerce #newsletter #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webdexpress #webhosting #website #websites #wordpress

Custom Design and Development Showcase: Payroll Solutions Inc.

12月

12日

Payroll Solutions Inc. is a payroll service provider in the Pacific Northwest, founded in 2005 and now serves hundreds of clients throughout the U.S. Their services include payroll management, workforce management services, and employee time management services. They came to us looking for a visual rebranding and an improved organizational structure for their navigation bar and content, while incorporating their branding and color scheme, with a focus on leveraging their branding attributes, which consist of:

Delivering the best payroll services for small and mid-sized businesses
Always having a customer-centric mindset – focusing on their client’s needs and businesses and providing an exceptional experience.

So, to help them, we fully custom-designed their website by:

Rebuilding the website with WordPress with a fully custom theme
Redesigning their website
Integrating a client resource portal
Following branding guidelines, verbiage, and logo usage
Improving their website’s organizational structure – especially for their navigation bar and content
Leveraging their branding and color scheme
Redesigning their icon
Improving their previous sitemap

Now, if you go to PayrollSolutionsWA.com, you’ll find a fully responsive website that works on all device types. If you’re looking to custom-design your website, you’re in luck! Our Starter plan is now $799 ($200 off the regular price!). Or choose from one of our other budget-friendly web design plans by heading to our web design page.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #businesstools #ecommerce #marketing #pspinc #searchengineoptimization #smallbusiness #tech #technology #update #web #webdesign #webdevelopment #website #websitebuilder #websites #wordpress

What’s New Newsletter Vol. 195 “Establishing Brand Identity Through Design”

11月

23日

Brand identity is important to any business, especially small businesses. Large businesses have an advantage in terms of credibility compared to small businesses. A solid brand identity helps small businesses gain credibility and inspire customer loyalty. But what is brand identity? Internally, it’s the values your company stands for and how you want your customers to feel about you. Externally, it’s your logo and other graphic design attributes.

Here at PSPINC, we pride ourselves on helping small businesses every step of the way in the design process. If you’re unsure what your brand should be or what it should look like, or if you’re looking for a fresh rebrand for your company, we have your back! Whether it’s creating a logo design, designing a business card, or custom designing your website, we have you covered. Just visit our brand and graphic design page and/or our web design page to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #design #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #tech #technology #web #webdesign #website #webtools

What’s New Newsletter Vol. 190 “Norco Print”

10月

19日

Recently, we had a customer, Norco Print, who came to us needing some updates to their website. When we looked over their requests and how they’d set up their previous site, our experts realized the scope of this project would be well over their budget. Instead, we suggested we rebuild their entire site for them with one of our web packages. That way, they wouldn’t spend thousands of dollars to update their site in the way they needed it.

With WebdeXpress, our experts went to work building out the new website for Norco Print, making sure to incorporate their original change requests while doing so. Using a WebdeXpress template, we made a few design edits in addition to creating a new logo for their new website. Because of how easy it is with WebdeXpress, we also showed them how to update their site themselves moving forward.

Norco Print’s Website Before:

norco print's website before desktop and mobile view

norco print's website before desktop and mobile view

Norco Print’s Website After:

norco print's website after desktop and mobile view

WebdeXpress is a simple, user-friendly web builder that makes it easy for non-technical business owners to create a simple, professional website. Get started with one of our budget-friendly web design plans fit to meet your business needs.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #design #marketing #norcoprint #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #update #web #webdesign #webdevelopment #webdexpress #website

What’s New Newsletter Vol. 184 “Web Builders Vs. Custom Designed Sites”

9月

7日

Today, people have built many websites using popular web builders that make it easy for non-technical people to create a website. But as great as that is, many of those sites end up looking the same, just with different content. This isn’t to say that there aren’t great website templates out there because there are. But because of how popular these sites are, it results in a lot of similar-looking sites. The only differences are the images and word choices.

While that isn’t necessarily a bad thing, it does make it harder for new websites to stand out amongst the competition. That’s why many businesses decide to get their site custom-designed. It guarantees that your site will stand out and lets you add features that may not be available from templates. Get your site custom-designed by our expert design team with one of our budget-friendly web design plans.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites #wordpress

What’s New Newsletter Vol. 183 “Free Social Media Marketing Tool”

8月

31日

Social media is one of the easiest and most cost-effective ways for small businesses to market themselves. But for those who aren’t trained or experienced in design, creating visually appealing posts isn’t always easy. And we’ve probably all seen our fair share of less-than-ideal graphics floating around the internet. That’s why Canva, an online graphic design tool, is so helpful to even experienced marketers.

With Canva, marketers can pick from hundreds of templates and royalty-free graphics, images, and even video. We know our marketing team here at PSPINC loves using it to their advantage. With Canva, people can drag and drop elements using their editor to make the design phase simpler so marketers can focus on marketing your business in other ways. To learn more, check out our YouTube video that breaks down all the ways Canva can help market your business. And if you’re looking to outsource your marketing work, reach out to our marketing team.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #facebook #instagram #marketing #marketingdigital #marketingtips #smallbusiness #socialmedia #tech #technology #twitter #web #webdesign #website #websites #webtools

What’s New Newsletter Vol. 180 “Free Online Business Tools”

8月

10日

Getting a formal education is important, and it’s a belief many people hold. But would it surprise you to learn that 33% of entrepreneurs listed high school as their highest level of education? According to the National Business Capital and Services, over half of small business owners in 2020 believe hands-on experience is more important than formal education. But with the amount of content out there today teaching people about how to run and market a business, it isn’t that surprising.

In addition to educational content, there are also numerous online tools that are free for users everywhere to use. Even college-educated professionals use them because as great as having a formal education is, the reality is is that business is constantly evolving. Some of our favorite free online business tools include Google Analytics, Pexels, and Canva. Google Analytics tells us how our website is performing, Pexels is a great source for royalty-free photos to use, and Canva makes it easier to design marketing materials like social media posts and more.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #canva #design #digitalmarketing #google #googleanalytics #marketing #marketingdigital #marketingtips #newsletter #pexels #pspinc #sales #smallbusiness #socialmedia #tech #technology #web #webdesign #webtools

What’s New Newsletter Vol. 179 “Simplify Your Products”

8月

3日

When creating a new product for your business, it’s important to make sure it’s easy for customers to use. The last thing you want your customer to experience is not knowing how to use your product or abandoning the sign-up process midway. It may give people a negative opinion of your product and perhaps even your company. Even if you think it’s self-explanatory, sometimes you just need to go through the entire process yourself. Then you can see if there’s anything that could be even remotely difficult for users. And it’s even more important to let employees that haven’t built the product try it out. What may be easy for your product developers isn’t necessarily easy for everyone else.

When we created our password manager, Pass Wizard, we had to reassess and rework the overall signup process. We had done all this promotional work, but we weren’t getting the results we were looking for. After going through it again, we realized we could make the overall onboarding process easier. So, that’s exactly what we did. After that, we marketed the product again, and we saw the difference; sign-ups for Pass Wizard increased and now we can happily say we have over 1,000 users! So, if your product isn’t selling as much as you’d like or expect it to, examine the checkout process and take another look at your product’s usability. You might find something that could use some tweaking.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #customerservice #cybersecurity #marketing #marketingdigital #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #webdesign #webdevelopment #webtools

What’s New Newsletter Vol. 177 “Marketing Your Website”

7月

20日

Creating a beautifully designed website can be great for business, but marketing your business shouldn’t stop there. You also need to make sure people know it exists. To do that, you can market your site by updating your site content and sharing the link to social media. Just because you have a great site, it doesn’t mean it always will be. There are plenty of obviously outdated websites still up online because the site owner never updated their site.

Other than updating antiquated website designs, the site’s content also needs to be updated. Not just to display relevant and correct information, but also to help with search engine optimization (SEO). In addition to that, marketing your site with social media can be a great way to spread the word. But promoting your business and site effectively is not always an easy feat. For more help with marketing your business, reach out to our expert marketing team.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #businesstools #digitalmarketing #google #marketing #newsletter #pspincwhatsnewnewsletter #sales #searchengineoptimization #seo #smallbusiness #socialmedia #tech #technology #web #webdesign #websites #webtools

What’s New Newsletter Vol. 176 “Different Types of Web Hosting”

7月

13日

Last week, we talked about having high-quality web hosting for your website. There are three different types of web hosting: shared, dedicated, and VPS. Shared hosting is usually what you’ll start with when starting your website as it’s the most basic, cost-effective form of web hosting. But for higher levels of isolation, security, performance, and control, dedicated hosting is the better choice.

Lastly, there’s VPS hosting, which is a cross between shared and dedicated web hosting. VPS stands for Virtual Private Hosting and is a single, virtual machine on a piece of physical hardware shared with other virtual machines. But unlike other hosting options, it gives you more control over your website with dedicated resources. That’s why we offer a dedicated VPS here at PSPINC. We customize every VPS to suit our customers’ needs, so contact us for details and pricing. To learn more about different types of web hosting, watch our YouTube video that breaks down each type in detail!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.