PSPINC Official Company Blog

What’s New Newsletter Vol. 279 “Easy Web Hosting Migration with Dreamersi”

7月

4日

Managing a website can easily feel like navigating a complex maze for small business owners. Running day-to-day operations, serving customers, and planning for the future is more than enough to handle, so the last thing you need is to spend hours wrestling with web hosting technicalities. If you’re currently dealing with a web hosting provider that leaves you feeling overwhelmed and unsupported, we have good news: migrating to Dreamersi is simpler than you think, thanks to our expert support team!

We hear it all the time: “Migrating my website sounds like a nightmare”. With many hosting providers, it can be. But not at PSPINC. We believe in making technology work for you, not the other way around. Our support team is full of seasoned professionals trained to help communicate clearly and patiently, free from jargon and confusing technical terms. We know your time is valuable, so our experts are equipped to handle the intricate details of your website migration, including domain and website file transference, database and email account configuration, and other complexities.

Ready to simplify your web hosting and give your business the foundation it deserves? Contact us today to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #customerservice #customersupport #dreamersi #email #marketing #marketingdigital #officetips #pspinc #sales #smallbusiness #tech #technology #web #webdevelopment #webhosting #website #websites #webtools

What’s New Newsletter Vol. 278 “Join Us to Fuel Your Business Growth!”

6月

27日

Calling all business owners and decision makers in the Greater Seattle area! We’re thrilled to invite you to Coffee & Connections, a business mixer we’re hosting specifically designed to help small businesses like yours thrive. At this event, expand your professional network, forge valuable partnerships, and kickstart new collaborations!

Join us on Tuesday, July 15th, from 8 a.m. to 10 a.m. for a morning of productive networking, stimulating conversations, and, of course, delicious coffee. This isn’t just another networking event; it’s an opportunity to genuinely connect with fellow entrepreneurs, share insights, and discover potential synergies that can propel your business forward. We believe strong relationships are the backbone of a thriving business community. Come prepared to chat, exchange ideas, and leave feeling energized and more connected than ever.

Date: Tuesday, July 15th
Time: 8:00 a.m. - 10:00 a.m.
Location: 1404 140th Place NE, Bellevue, WA 98007

We offer free parking in front of our building, as well as additional parking in the outside lot on the side of the building (spots labeled 1404 or 1402).

Please register ahead of the event so we can get an accurate headcount by heading to PSPINC.com/Events. Simply click the Register button to secure your spot!

Ready to make some valuable connections? We can’t wait to see you there!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #customersupport #digitalmarketing #event #marketing #marketingdigital #marketingtips #networking #networkingevent #pspinc #sales #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

The Small Business Guide to Effortless Social Media

6月

25日

Social media can be an incredible tool for connecting with customers, building brand awareness, and even driving sales. However, it can quickly become overwhelming due to the sheer volume of platforms and the pressure to post constantly. The secret? You don’t have to do it all alone, and it doesn’t have to be perfect. Successful social media management for small businesses comes down to simplification, consistency, and focusing on what really moves the needle.

How to Streamline Your Strategy

Social media management will be different for every business, but there are a few actionable, manageable steps everyone should keep in mind. So, let’s break it down:

1. Choose Your Platforms Wisely

It’s nearly impossible to be active on every single social media platform, as well as a recipe for burnout. Instead, identify where your target audience spends their time. Are they B2B professionals (LinkedIn)? Do they skew younger (TikTok)? Are they local customers (Facebook)? Are they visual consumers (Instagram/Pinterest)? Once you’ve determined your target audience, pick one or two platforms to focus on. Then you can consider expanding once you start seeing those results.

2. Define Your Content Pillars

While experts recommend social accounts post multiple times a week, it’s easy to get stuck on what to post. Establish three to five content pillars, or recurring themes, that align with your business goals and audience interests. This provides a framework and prevents writer’s block. Then, create a content calendar to avoid any last-minute scrambling when it comes to posting on social media.

In other times when content ideas are low, repurpose valuable content elsewhere–your blog, website, customer emails, videos, etc. Use varying formats so you don’t let your engaging content go to waste.

3. Leverage Free Tools

Numerous fantastic free tools simplify your daily social media tasks, so you don’t need expensive software to do the work effectively. Some platforms have built-in tools, like Facebook and Instagram’s Meta Business Suite, that help schedule posts for a later date.

Some other free tools include:

Canva: Edit photos and create graphics with professional-grade templates.
Buffer: Schedule social posts all in one place.
Grammarly: Ensure your captions don't contain any grammatical or spelling mistakes.

4. Engage Genuinely

Social media is all about genuine interactions with potential and current customers, so remember to reply to comments and messages promptly. Even if it’s simply replying, “Thanks”, to a user’s comment.

Other ways to encourage social media engagement include asking questions in your captions and interacting with complementary businesses, customers’ posts, and local influencers.

5. Analyze and Adjust

As great as it would be to get it perfect on the first try, it’s not usually the case. But it’s okay! Just pay attention to what is working and what isn’t, and use that data to adjust your overall strategy. Using platform-specific analytical tools (Facebook/Instagram Insights in Meta Business Suite, LinkedIn Insights, etc.), see what posts get the most likes, comments, and shares, and check to see what time of day and content type performs the best.

Social media also makes it easy to experiment with different types of posts, alternate calls-to-action, and varying caption lengths. See what works best for you and adjust based on your findings.

The Takeaway

Simplifying social media isn’t about doing less; it’s about doing things right and effectively. By choosing the right platforms, planning your content, leveraging free tools, and focusing on genuine engagement, social media can transform into a powerful asset for your small business. When it comes to social media, it isn’t about trying to achieve perfection. It’s about consistency. Even if it feels small, consistent efforts will compound over time. So, follow these simple steps and watch your social media presence grow!

If, even after all of this, social media management still feels too daunting, our expert team is always here to help! Contact our team today to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #facebook #instagram #linkedin #marketing #marketingdigital #marketingtips #mobile #pspinc #sales #smallbusiness #socialmedia #tech #technology #twitter #web

What’s New Newsletter Vol. 276 “Stand Out with Custom Web Design”

6月

13日

Readily available templates and DIY website builders may seem like the cost-efficient solution, but their limitations can hinder your growth and cause you to blend in with the competition. So, it poses the question: What kind of website will truly serve your small business best? That’s where the power of custom web design comes into play, offering a strategic advantage that can propel your small business to new heights.

At PSPINC, we understand the unique needs and challenges small businesses face today. We believe a well-crafted website is a strategic investment that can deliver significant returns. Our custom web design services are tailored to help businesses like yours establish a powerful online presence that delivers results. Stop settling and build a digital foundation for lasting success. Get started by going to PSPINC.com/web-design.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #design #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #sales #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites

The Indispensable Role of a Domain Name for Your Small Business

6月

11日

A well-chosen domain name is more than just a URL; it’s a critical component of your brand, credibility, and discoverability. If you think of your website as your digital storefront, think of a domain name as your address and signage. Therefore, your online business needs a unique, memorable, and professional domain name to thrive. Here’s why it’s so vital:

Professionalism and credibility: A custom domain name that combines your company name with .com instantly tells customers you’re legitimate and established. Take it a step further by creating branded email addresses (e.g., info@yourbusinessname.com) to foster trust and create a consistent brand experience, something you can’t garner with a generic free email address. The easiest way to do that? Contact our team, and they’ll help you set up with Dreamersi email hosting.
Brand building and recognition: A strong, memorable domain name reinforces your brand, making it easier for customers to find you and ultimately, recommend you.
Enhanced visibility and SEO: A relevant domain name can positively influence your search engine optimization (SEO) (though it’s certainly not the only factor) by signaling to search engines what your business is about, helping your rank higher for relevant searches.
Control over your online business: With your own domain, you have complete control over your content, design, and user experience, unlike relying on social media or third-party platforms.

How to Choose the Right Domain Name

Selecting a domain name takes careful thought. Here are some key tips:

Keep it simple and memorable: Aim for something that’s easy to spell, pronounce, and remember. Avoid hyphens and complex spellings, if possible.
Make it relevant: Your domain name should ideally reflect your business name or the core service you offer. This helps with branding and SEO.
Check for availability: Since someone else may have taken your first choice, be prepared with several alternatives. Domain checker tools can help you see what’s available. Luckily for you, we have one on our website! Just go to PSPINC.com/Dreamersi to see if your domain name is available. And you can even get it for free with our hosting plans!
Avoid trademark issues: Ensure it doesn’t infringe on existing trademarks to prevent legal complications later.

How It Connects to Web Hosting

A domain name is your online address, but it’s not actually where your website lives. That’s where web hosting comes in. When someone types in your domain name into a browser, the browser’s job is to find your website’s server, where it stores its files. Your web host is what makes that connection possible. Without hosting, your domain wouldn’t lead anywhere.

Now that you understand the fundamental importance of a good domain name and its relationship with hosting, it’s time to choose a reliable hosting partner. We offer a robust, reliable, and comprehensive solution for small businesses looking to establish a powerful online presence with our premier hosting solution, Dreamersi! Power your perfect, free domain name with a reliable hosting solution by visiting PSPINC.com/Dreamersi.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #digitalmarketing #dreamersi #email #emailhosting #marketing #marketingdigital #marketingtips #sales #searchengineoptimization #seo #smallbusiness #tech #technology #web #webhosting #website #websites

What’s New Newsletter Vol. 274 “Why Quality Content Reigns Supreme in B2B”

5月

30日

Businesses, especially those in the B2B (business-to-business) space, must engage, inform, and convert their target audience to truly thrive today. That’s why creating high-quality content is vital. Although it’s often overlooked, it’s actually an invisible powerhouse; when done right, it significantly drives real business outcomes with strategically crafted content.

High-quality engaging content serves multiple critical functions, including:

Establishing authority and trust: Well-researched, insightful content positions your business as a credible source, which is essential for building long-term B2B relationships.
Improving search engine visibility: Strategically-placed keywords throughout your website significantly improve your search engine rankings, making it easier for potential clients to find you.
Attracting the right audience: Content tailored to your customers’ specific needs and pain points ensures you’re reaching the right decision-makers who are genuinely interested in your offerings.
Driving higher conversions: Compelling content guides potential clients through the sales funnel, nurturing leads, and ultimately driving higher conversion rates.
Amplifying reach and engagement: Quality content becomes easily shareable, extending your brand’s reach and fostering a deeper engagement with your audience.

With years of experience helping small businesses thrive online, convert your website visitors into customers with our help! Our team has the experience and expertise you need to achieve higher conversion rates at an affordable price. Get started by signing up with one of our content creation packages by going to PSPINC.com/content-creation.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #content #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #sales #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites #wordpress

The Importance of Mobile-First Marketing Strategies

4月

16日

Remember when developers primarily designed websites for desktop computers? Today, mobile reigns supreme, so businesses that don’t prioritize a mobile-first strategy are missing out on major engagement and revenue opportunities. According to Statista, smartphones accounted for over 75% of retail site visits in the U.S. and generated about 66.66% of online shopping orders in the last quarter of 2024. This isn’t just a trend; it’s the reality of how customers interact with businesses today. Because of this, more and more companies are wisely adopting a mobile-first marketing strategy.

A mobile-first strategy includes more than just having a mobile-friendly website; it reshapes your business to prioritize mobile users first. Specifically, being mobile-first involves prioritizing your business’s mobile app and mobile web capabilities over the traditional desktop experience. The core idea is simple yet powerful because if you can create a seamless mobile experience that converts users into customers, then the experience on larger devices will naturally follow.

Benefits of Embracing a Mobile-First Strategy

Adopting a mobile-first marketing strategy unlocks a wealth of benefits for your business, including:

Increased customer reach: By prioritizing the platform users spend most of their time, you naturally expand your potential customer base and open doors to new markets.
Stronger user relationships: Mobile apps provide consistent touchpoints to build brand awareness and foster engagement.
New revenue channels: Mobile apps offer diverse monetization strategies, like in-app purchases, subscriptions, and target ads.
Critical data insights: Prioritizing your mobile app provides invaluable insights into user behavior over time, empowering you to make informed, data-driven decisions that fuel growth and help you achieve ambitious targets.
Superior customer experience (UX): Mobile apps offer more diverse and tailored UX options compared to web solutions. This lets you craft experiences suited to customer preferences, optimizing for revenue and enhancing your brand reputation.

Ignoring the power of mobile in your marketing strategy is no longer a viable option. Consumers are overwhelmingly mobile-first, so your business needs to be too. By embracing a mobile-first approach, you can expand your reach, build stronger customer relationships, unlock new revenue streams, gain valuable insights, and ultimately deliver a superior customer experience.

Ready to take your mobile presence to the next level? At PSPINC, we specialize in custom web development and can help you craft a robust and effective mobile-first strategy tailored to fit your unique business needs. Contact us today through our custom web development page to learn more about how we can help you thrive online.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #app #appdevelopment #blog #business #businesstips #businesstools #custom #digitalmarketing #marketing #marketingtips #officetips #sales #smallbusiness #tech #technology #web #webdevelopment #website #websites

What’s New Newsletter Vol. 265 “PSPINC’s Localization Expertise”

3月

28日

Reaching a global audience today is crucial for success due to how interconnected the world is today. To do this, businesses need to adapt content and products to different languages and cultures in a process called localization. And when it comes to localization, experience matters. For over three decades, PSPINC has been at the forefront of localization. Originally known as the “Double Byte Specialists”, we began our localization journey in the 90s by localizing and licensing software between the U.S. and Japan. This history has equipped us with unparalleled expertise in bridging the language and cultural gaps between these two major markets.

At PSPINC, we know localization is more than just simply translating from one language to another: it includes consultation, documentation, and development of custom multilingual software to ensure your message resonates with your target audience. Whether you need to localize pre-existing software or content or build something brand new, we have the skills and experience to deliver exceptional results. So, unlock the power of localization and take your business global and contact PSPINC today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #japanese #localization #marketing #marketingdigital #marketingtips #pspinc #sales #smallbusiness #tech #technology #web #webdevelopment #website #websites

What’s New Newsletter Vol. 264 “Get Exclusive Ad Credit Deals with PSPINC Marketing Packages!”

3月

21日

As entrepreneurs ourselves, we know just how challenging it can be to attract new customers and grow your business. That’s why we’re passionate about helping businesses like yours thrive in the digital world. One of the easiest ways to do that is with our range of marketing packages tailored to your specific needs. With our three distinct marketing plans built to support businesses at every stage, choose the right plan for you:

Sprout: Our Sprout plan is perfect for those of you just starting out and looking to establish a solid online presence.
Grow: Our Grow plan is designed to help accelerate your growth when you’re ready to grow. Plus, sweeten the deal with $100 of free account credit (only available for a limited time)!
Thrive: Our Thrive plan is our most comprehensive package and is designed specifically for those of you aiming for maximum impact. Just like our Grow package, we also have a deal going on right now for you, but you can get even more free account credit ($150) (also only available for a limited time)!

We’re so proud of the results we’ve received for our clients. Don’t just take our word for it–Check out our testimonials on our website and our case studies, which go more in-depth on the overall process. Ready to see what we can do for you? Get started by exploring our marketing packages and claiming your free ad credit. We can’t wait to see what’s in store.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #digitalmarketing #googleads #marketing #marketingdigital #marketingpackages #marketingplans #marketingtips #pspinc #pspincwhatsnewnewsletter #sales #seo #smallbusiness #tech #technology #web #webtools

How Sound Shapes Consumer Perception

3月

19日

Out of all the commercials you’ve ever seen, which one do you remember the best? Odds are, everyone will have a different answer because of their cultural and demographic differences. But chances are, there's a signature sound, jingle, or song you associate with it. That's because music is a universal language, making commercials with catchy jingles or even voice-overs that much more memorable. When marketers expertly pair audio with their ads, they create a positive association with a sound and make brands instantly recognizable. A strategy that uses sound to establish a brand’s unique identity is known as sonic branding and involves creating a distinct audio signature through specific sound effects, jingles, and/or voiceovers for a brand.

How Brands Can Leverage Audio

Brains can process sound faster than any other sense while simultaneously being able to elicit an emotional response without consumers even being aware it’s happening. While there have been multiple studies done on how sound and music affect our brain and memory recall, choosing music for a marketing campaign typically relies more on intuition than science.

The characteristics of music, like the pitch, tempo, rhythm, contour, and tonality, are vital in shaping a customer’s perception of a brand and its products. Some basics you should remember include:

High-Pitched Melodies: Associated with excitement and energy
Low-Pitched Melodies: Associated with a sense of gravitas, potentially making products seem larger or more significant
Fast-Paced Music: Evokes feelings of cheerfulness and vitality
Firm Rhythms: Influences taste perceptions by heightening certain flavor sensitivities, making food seem saltier or sourer

How to Implement Sonic Branding Strategies

Before looking into different sounds and songs for your campaign, it’s important to determine your brand’s values and personality. Your brand values should guide and dictate the audio you choose for your campaign to ensure the sounds you choose align with your brand image. Once you establish your sonic identity, you should use that audio consistently across all touchpoints, from social media videos to TV and radio commercials. The more people hear it, the stronger the association between the sound and the brand becomes in consumers’ minds.

However, investing in sound isn’t always easy or cost-efficient. That’s where Click It Audio can help! Just sign up for Click It Audio for free and upload your audio to add sound to the tangible aspects of your marketing campaign via an audio QR code, like product usage instructions, behind-the-scenes stories of a product’s creation, magazine ads, and more. If you're looking for more marketing help, we also have marketing packages designed to fit businesses at every stage. You can even get up to $150 of free ad credit when signing up with either our Grow or Thrive plan for a limited time, so get this deal while you still can!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #audio #blog #brand #branding #business #businesstips #digitalmarketing #jingle #marketing #marketingdigital #marketingtips #melody #music #sales #smallbusiness #sonicbranding #sound #soundeffects #tech #technology #voice #voiceovers #web

PSPINC Official Company Blog

フリースペース

What’s New Newsletter Vol. 279 “Easy Web Hosting Migration with Dreamersi”

What’s New Newsletter Vol. 278 “Join Us to Fuel Your Business Growth!”

The Small Business Guide to Effortless Social Media