PSPINC Official Company Blog

What’s New Newsletter Vol. 144 “Advertising on Google”

12月

2日

For a small company, it can be hard to justify spending money on marketing. Especially when there are ways to promote your business for free through social media, email, and your own website. But there’s a reason why most small businesses use Google Ads. Organic posts will only get you so far. The biggest benefit that Google has to offer is brand awareness and reach. Sure, you can tell your family and friends all about your business. And share your website on social media. But it’s not enough.

There are billions of internet users out there, millions of which could be potential customers looking for what you have to offer. But they can’t purchase from you if you don’t know you exist. The best way to make sure that doesn’t happen is by advertising on Google. And it’s great for small businesses because it’s not super expensive like some other advertising avenues. So, even though you can market your business for free, it doesn’t mean you should.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #businesstips #businesstools #digitalmarketing #facebook #google #marketing #marketingdigital #marketingtips #newsletter #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #socialmedia #tech #technology #web #websites

PSPINC is #17 on Puget Sound Business Journal’s Asian-Owned Business List of 2022

12月

1日

We’re so excited to announce that we’ve made it onto the Puget Sound Business Journal’s list of Asian-Owned Businesses of 2022 at #17! For 35 years, Pacific Software Publishing, Inc. (PSPINC) has been helping small businesses everywhere grow their business online with digital products and services. And we couldn’t be prouder of the work we’ve done so far.

To see how we can help your business with your online needs, please don’t hesitate to contact us.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#asianownedbusiness #award #b2b #blog #branding #business #businesstools #digitalmarketing #diversity #ecommerce #marketing #marketingdigital #pacificsoftwarepublishing #psbj #pspinc #pugetsoundbusinessjournal #smallbusiness #tech #technology #web

The Benefits of Authenticator Apps

11月

30日

For many online accounts, users can add an extra layer of security with two-factor authentication via authenticator apps. To do this, authenticator apps generate a six to eight-digit code every 30 seconds, which users will enter whenever they log into their accounts. According to Embroker, the pandemic has only accelerated cybercrime, as it’s increased by 600%. And it hasn’t only affected individuals, but small businesses as well. Therefore, multiple-factor authentication (MFA) methods have become more popular over the past few years. And some may argue they may become a norm in the next few years.

To use an authenticator app:

Sign up and install an authenticator app on your mobile device.

Go to any of your online accounts that support two-factor authentication (2FA).

Choose the option to use an authenticator app.

Tap on Add Account in your authenticator app.

Tap on Scan QR Code in your authenticator app and scan the code the website shows you.

Your authenticator app will add your account, giving your account a name and icon.

The next time you sign into your account, you will need to open your authenticator app to enter an access code, which will only last for about 60 seconds before a new code generates.

How Authenticator Apps Work

Authenticator apps use a time-based one-time password (TOTP), a standardized method that generates a routinely changing code based on a shared secret. When setting up 2FA with an authentication app, the server of whatever online account you’re using creates a secret key made up of random numbers and letters. Then, users can save this key by either scanning a QR code or manually entering the longer code into their authenticator app. Doing this then shares the secret key between the server and the user’s phone.

When logging into their account next time, the server asks for proof of this key by prompting users with an access code. Users will then have to open their authenticator app (be it Google, Microsoft, etc.) and enter a six to eight-digit access code to log in. This code, however, isn’t the secret key. Instead, the authenticator app uses a secure-hash function to mix the secret key with the current time to produce a temporary access code. To make it even more secure, the access code is only valid for about 60 seconds, making the code that much more unique.

Why Authenticator Apps Are More Secure Than Text-Based Verification

Another way to protect your online accounts can be through a text message or SMS verification. But SMS verification ties directly to a user’s phone number and SIM card. Ultimately, this means that anyone with access to a user’s phone and/or SIM card can log in with SMS verification. A cybercriminal can attain a user’s SIM card by convincing a mobile provider to send them a SIM card with your number. Or they can intercept your text messages, also known as a “man-in-the-middle” attack.

An authenticator app makes it harder for cybercrime to occur by constantly changing access codes after about 60 seconds. So, if thieves do manage to intercept both the access code and a user’s password, they have a very limited time to use it. And while there are still ways for criminals to hack your account, having 2FA in place for online accounts is still better than not having one at all. And it’s why our password manager, Pass Wizard, gives users the option to add 2FA to their account, either through SMS or one-time password (OTP) via an authenticator app.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

#app #authenticatorapps #blog #business #businesstips #businesstools #cybersecurity #digitalmarketing #marketing #marketingdigital #marketingtips #mobile #security #smallbusiness #softwaredevelopment #tech #technology #web #webdevelopment #webtools

What’s New Newsletter Vol. 143 “Press Releases”

11月

25日

In business, we still consider press releases as a fundamental part of the communication cycle when marketing new product launches and events. It is, after all, a direct link to local media publications. But it’s hard to know how much it helps and if it’s worth the effort. After all, people’s attention spans have gotten smaller and press releases generally aren’t very short. Additionally, there’s so much media for people to consume, it’s hard to get through all the noise. From a journalist’s point of view, it’s a necessity. For a company, it can feel more like a throwaway tactic if it doesn’t result in increased sales, user engagement, or even web traffic.

But it’s a business standard for a reason. At the very least, it helps to establish credibility and gives companies the chance to control the narrative. For a smaller company, credibility is vital to success. If customers decide they don’t want to purchase from a larger company, they need to know they won’t regret buying from a smaller company. Seeing educational content on the company blog is a great start, but seeing press releases about the company from other sources is better. Companies are still able to control the messaging, but the fact that it comes from a different source adds to its overall credibility. So, while press releases are no longer useful in the same way they used to be, there is still a benefit to using them.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #journalism #marketing #marketingdigital #marketingtips #presserelease #pressreleases #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness

How Personalized Marketing Can Benefit Your Business

11月

23日

With so many small businesses out there, it’s hard to convince customers to choose yours. Not only that, but you want those customers to stay with you long term. Customers want to feel special rather than just another customer. One way to do that is to personalize marketing messages to customers. Personalized marketing is when a business tailors marketing efforts based on collected customer data such as purchase history, interests, and demographic data.

According to Slideshare, 90% of customers find personalization very or somewhat appealing. And 80% of customers are more inclined to buy from companies that offer personalized experiences. Personalized marketing is, however, more than simply addressing customers by name in marketing emails. It can also include product recommendations based on purchase history, cart abandonment emails, birthday emails, and even personalized web pages or pop-ups for first-time or returning customers.

Benefits of Personalized Marketing

With so much content and advertisements out there, businesses won’t attract customers with irrelevant marketing messages. Personalized messages, however, will help retain customers and bring them back repeatedly. With personalized marketing messages, potential customers are more likely to convert into actual customers and purchase from you. It results in a better customer experience, one that may even be good enough to share online or with close friends. In turn, it simplifies the lead nurturing process, as personalizing improves the overall experience, increasing the likelihood that users will convert. And it’ll result in more customer engagement and feedback in the end.

As a business, you can also get valuable insight into your customers. By personalizing marketing efforts, you can see how customers shop, what they like, and what they don’t like. You can then use all this additional knowledge to see how effective your efforts are. More importantly, you can also improve in areas that could use an upgrade. With all this combined, it will ultimately lead to increased revenue.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #customerfeedback #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #sales #seo #smallbusiness #socialmedia #tech #web #webdesign #websites

Get 50% Off Your First Year of Pass Wizard Pro!

11月

22日

The holidays are here early this year because we’re now offering 50% off your first year of Pass Wizard Pro, our secure password manager. Just use the code, PRO50, at checkout and you’ll see the price drop! When upgrading to Pass Wizard Pro, you can:

Securely store and manage as many passwords as you’d like, as opposed to just 30 with the free plan.

Generate strong passwords.

Add multi-factor authentication via SMS or an authenticator app.

Share passwords securely within a group, whether it’s family members, friends, or employees.

If you don’t already have a Pass Wizard account, sign up for free and upgrade to Pro by clicking on the banner at the top. Use the promo code, PRO50, at checkout to get 50% off your first year.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstools #cybersecurity #passwizard #passwordmanagement #passwordmanager #promo #promocode #pspinc #sale #sales #security #smallbusiness #softwaredevelopment #tech #technology #webdevelopment #website #webtools

What is Blockchain?

10月

12日

You’ve probably heard of blockchain before, especially with the growing craze of Bitcoin and cryptocurrency. But blockchain isn’t just for finances, it’s just where it’s gained the most buzz in the last couple of years. Blockchain, simply put, is a database made up of a transparent network where users can trade with one another without the need for an intermediary.

Blockchain works differently from a typical database, as it structures data into blocks (hence the name). When entering new data, it comes in as a new block. Users are also unable to go back to modify already entered data. But as it updates itself, the new data is later chained onto the previous block, ordering them in chronological order. Users in a blockchain network can see everything that happens within that network. To ensure transactions are secure, blockchain uses cryptography to encode them.

Blockchain Use Cases

An obvious example of blockchain is Bitcoin. The easiest way to think of Bitcoin is thinking about how you obtain goods and services. Generally, you pay with traditional currency and the merchant gives you the product in return. Then, money’s put in a bank where it’s managed by other people. Blockchain allows users to manage the transaction on their own in a way that’s transparent and immutable. And that is essentially what Bitcoin is.

Another example is how Walmart and IBM worked together to bring about transparency to the food supply chain. In 2018, Walmart did two test runs using Hyperledger Fabric, a blockchain created by IBM. One with pork, and one with mangoes. Today, Walmart can trace over 25 products from 5 different suppliers to their origin because of this partnership. As a result, Walmart’s food supply chain is much more transparent and easier to track. And this wouldn’t have been possible without blockchain.

The Benefits of Blockchain

round silver and gold bitcoins on top of dollar bills

Blockchain embraces the idea of transparency and encourages trust. Users can see every step of transactions in its entirety. For security reasons, they can’t see every little detail as cryptography encodes those details. But they can at least see enough of the details to know it occurred. Because users can’t alter past data, it results in timely, accurate, and secure data.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#banks #bitcoin #blockchain #blog #business #businesstools #currency #cybersecurity #ecommerce #finance #foodsupplychain #ibm #security #softwaredevelopment #tech #technology #transparency #walmart #webdevelopment

InforMakers Enhanced Form Settings Page Layout

9月

30日

Click to display and change more advanced settings

Following the recent update of the UI/UX to InforMakers, we have divided various items in the form settings into basic information and advanced options.

If you want to skip the advanced settings and simply create a form, entering only the basic information will be easy and quick.

If you want to add Google reCAPTCHA verification or have more customization over your form, you can do so in the advanced options.

We will continue to make improvements and add new features.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#InforMakers #OnlineForm #PSPINC #businesstools #pacificsoftwarepublishing #webtools

Dreamersi UI Update

9月

1日

We’re pleased to announce that we’ve now updated the user interface (UI) user panel for the non-admin users of our web hosting service, Dreamersi.

screenshot of the new user panel in dreamersi that shows the offers and services section and the online tools section

In this update, we've:

Organized and updated the "Offers and Services" section

Added "Web Design"

Added "Custom Development"

Dreamersi is our premiere hosting service that we’ve designed in-house that is perfect for your web and email hosting needs. If you need help setting up your site with our hosting services, we have an incredible support team who'd be happy to help. To contact our support team, you can call us at 800-232-3989 or email us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #customerservice #dreamersi #email #emailhosting #hosting #pspinc #smallbusiness #softwaredevelopment #tech #technology #update #web #webdesign #webdevelopment #webhosting #website #websites #webtools

3 Ways Businesses Can Protect Themselves Online

8月

24日

Cybercrime has only increased over the past few years. And the average cost of cybersecurity for businesses has also climbed. Cybersecurity, according to IBM, is the practice of protecting critical systems and sensitive information from digital attacks. For businesses, it’s important to have a sound strategy in place to keep your company and employees safe.

The pandemic has intensified our reliance on technology, making it easy for hackers to gain access to sensitive information like client and customer information. So, it only makes it that much more important for businesses to protect themselves. And that goes for all businesses, regardless of size or type. With the added challenge of new technology, businesses must adapt to keep themselves safe. Here are three ways you can keep your business safe online:

1. Keep Your Software Up to Date

The simplest way for businesses, as well as individuals, to protect themselves online is by updating their software regularly. Not updating leaves users vulnerable to attacks and compromises their account information. Even though it’s easy, many people still choose not to do it. While devices already have built-in security features, it’s not enough. Cybercrime is constantly evolving and the only way for devices to keep up with them is through updates.

2. Use a Password Manager

woman wearing a hijab on a laptop with a phone on the desk nxt to her

To keep your account information safe, use a password manager. Many on the market have free accounts available, including ours. Pass Wizard makes it easy to not only store passwords securely but also to generate strong and unique passwords. Plus, managers can use Pass Wizard Pro to better manage shared passwords among employees securely.

3. Enable Two-Factor Authentication (2FA)

Two-factor authentication (2FA) confirms your identity through two different methods and keeps your accounts secure. It’s especially helpful when password managers give the option of 2FA, which is why Pass Wizard does. While there are many forms of 2FA, the most common are by email, mobile device, or both.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#2fa #blog #business #businesstips #businesstools #cloudcomputing #cloudservices #cyber #cyberattacks #cybersecurity #data #databreaches #hacking #passwizard #security #smallbusiness #softwaredevelopment #tech #technology #web #webdevelopment #webtools

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PSPINC Official Company Blog

フリースペース

What’s New Newsletter Vol. 144 “Advertising on Google”

PSPINC is #17 on Puget Sound Business Journal’s Asian-Owned Business List of 2022

The Benefits of Authenticator Apps

How Authenticator Apps Work

Why Authenticator Apps Are More Secure Than Text-Based Verification

What’s New Newsletter Vol. 143 “Press Releases”

How Personalized Marketing Can Benefit Your Business

Benefits of Personalized Marketing

Get 50% Off Your First Year of Pass Wizard Pro!

What is Blockchain?

Blockchain Use Cases

The Benefits of Blockchain

InforMakers Enhanced Form Settings Page Layout

Dreamersi UI Update

3 Ways Businesses Can Protect Themselves Online

1. Keep Your Software Up to Date

2. Use a Password Manager

3. Enable Two-Factor Authentication (2FA)

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How Authenticator Apps Work

Why Authenticator Apps Are More Secure Than Text-Based Verification

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Benefits of Personalized Marketing

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Blockchain Use Cases

The Benefits of Blockchain

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1. Keep Your Software Up to Date

2. Use a Password Manager

3. Enable Two-Factor Authentication (2FA)

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