PSPINC Official Company Blog

PSPINC is #17 on Puget Sound Business Journal’s Asian-Owned Business List of 2022

12月

1日

We’re so excited to announce that we’ve made it onto the Puget Sound Business Journal’s list of Asian-Owned Businesses of 2022 at #17! For 35 years, Pacific Software Publishing, Inc. (PSPINC) has been helping small businesses everywhere grow their business online with digital products and services. And we couldn’t be prouder of the work we’ve done so far.

To see how we can help your business with your online needs, please don’t hesitate to contact us.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#asianownedbusiness #award #b2b #blog #branding #business #businesstools #digitalmarketing #diversity #ecommerce #marketing #marketingdigital #pacificsoftwarepublishing #psbj #pspinc #pugetsoundbusinessjournal #smallbusiness #tech #technology #web

Why Your Company Website Might Need a Redesign

11月

16日

The end goal of every company website is to drive conversions, increase website traffic, and grow sales. So, it’s important for every company, regardless of industry or niche, to update its website regularly. But your business website could also use a complete redesign every two or three years to stay up to date with everyone else. If you don’t, you risk keeping website elements that not only fail to convert users but also cause your visitors to leave before exploring the rest of what your site has to offer.

Before you go about the redesign process, consider what goals you want to achieve. Some examples include:

Being more visually aligned with your brand

Improving navigation on your site

Keeping users from bouncing off your pages so quickly

What Goes Into a Company Website Redesign?

Blue Pen Beside Black Smartphone on White Paper

When looking at your current site, what works, and what doesn’t? To better determine this, take a closer look at your target audience and your competitor sites. The content on your site should cater to your target audience and highlight what you offer. And the design should revolve around that, making sure it’s easy for your users to navigate. Looking at competitor sites will give you a better idea of industry standards. Plus, they’ll likely have a similar target audience, so their designs influencing some of your design decisions isn’t such a bad idea.

After that, it’s much easier to create a list of requirements. Some will involve the basic elements of a website like a simple navigation bar. But others will include industry-specific or even niche-specific features or add-ons. The clearer you are on your overall vision for your business site, the easier it will be to redesign. Once you have all those, you can implement those changes. But it also comes with a certain amount of risk. To help reduce the risk, try testing those new features to see what helps your site’s website traffic and what hinders it.

Outsource Your Website Redesign

Woman Wearing Red Top Holding Silver Macbook

Unless you’re like us, website development and design are probably not in your wheelhouse. Luckily, there are professionals who can easily take on the task of redesigning. People like us here at PSPINC. We specialize in helping small businesses grow online as a software design and development company. And redesigning your entire business site is a big overhaul. Outsourcing to a company like ours gives you more time to focus on other efforts in growing your business.

If you're looking to update or redesign your website, let us know! We're experts at helping small businesses grow online. And that starts with having a great website for your business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #design #marketing #marketingdigital #marketingtips #pspinc #redesign #smallbusiness #tech #technology #update #webdesign #webdesigner #webdevelopment #website #websitebuilder #websitedesign #webtools

What’s New Newsletter Vol. 141 “Product Development”

11月

11日

When developing products for your business, it’s important to remember your audience. Regardless of what industry you’re in, customers regard you as experts. And you wouldn’t be running a small business if you didn’t have at least some kind of expertise. The product or service you create shouldn’t just serve you, but also your industry and your audience. Customers are smart, but don’t assume they know the same things you do. Because they don’t. So, don’t design your product in a way that requires them to know more than they do.

To make sure this doesn’t happen, it’s always a good idea to test your new product with someone who isn’t well-versed in your industry. As a tech company, we get our sales and marketing team to try out our new products. And it’s not only because they’re the ones who are trying to sell it. It’s also to see if there are areas where we could improve because if they don’t know how to use it, how can we expect our customers to know?

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #customerservice #digitalmarketing #marketing #marketingdigital #marketingtips #newsletter #officetips #pacificsoftwarepublishing #pspinc #sales #smallbusiness #softwaredevelopment #tech #technology #webdevelopment

What’s New Newsletter Vol. 140 “Transparency in Business”

11月

4日

For small businesses, transparency towards your customers is important. Especially if it affects a potential customer’s overall experience with the brand. For example, if one of your products is low in stock or your office reduces hours because of a holiday, it’s important to let customers know. Especially since this information could affect their overall experience with the brand. In line with that logic, being transparent with your customers also includes sharing positive news, like new product additions or sale promotions.

Being honest with your customers will help you maintain relationships between your business and your customers. And for small businesses, those relationships are crucial in establishing a great reputation for your business as well as creating loyal customers. With a solid base of loyal customers and an exceptional reputation, your business could create brand evangelists, where customers will market for you by telling people how great your company is. And if you continue to nurture those relationships, you’ll always have a constant flow of business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #customersupport #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #newsletter #officetips #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #socialmedia #technology

What’s New Newsletter Vol. 139 “Putting Customers First”

10月

28日

If you’re struggling to sell products or services for your business, think about your customers. After all, they’re the ones who will be purchasing and using them. How can customers use your product or service, and what benefit are they gaining from it? While you may have some initial ideas, look into other possible uses. There are plenty of products that were originally created with a specific purpose, but customers found a completely different use than it was intended for.

But it’s important to keep your customers at the top of your mind. For them, it’s about if it’s worth the money they’re going to spend on it. Determine what value your product has and how you can better serve your customers. Get feedback from them to see what they like and what they don’t like about your products. And look into improving them to better serve them.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #customerservice #customersupport #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology

Back from Japan

10月

27日

Our founder and CEO, Ken Uchikura, just got back from his trip to Japan and brought back some snacks for us to try at our Bellevue office! Thank you, Uchikura-san!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #customerservice #customersupport #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #tech #technology

What’s New Newsletter Vol. 138 “Simplify the Purchasing Process”

10月

21日

Regardless of what kind of business you’re in, the end goal is the same: increase sales for your company. There’s a lot that goes into getting a potential customer across the finish line. All of these are outlined in a customer journey. But even after you attract customers enough to get them interested in what you’re selling, you can still lose them during the purchase process.

The best way to combat this problem is by simplifying the overall process. If customers find it too hard to purchase from you, they’ll simply walk away. With e-commerce giants like Amazon, it’s essential to make the checkout process as easy as possible. So, evaluate your overall purchase processes regularly to make sure there isn’t any friction that will stop potential customers from buying from you. After all, you can’t fix a problem if you don’t know it exists.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #customerservice #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #tech #technology #web

What’s New Newsletter Vol. 137 “Content Marketing”

10月

14日

As a business, it’s important to build trust with your customers. But it’s even more important for small businesses. While your website may have an “About Us” or perhaps even a “History” page, it may not be enough for potential customers. People want to know more about the companies they buy from. Especially younger generations. Customers increasingly want to buy from brands that have the same values that they do. And it’s why we see big brands support different social issues, even if they are controversial.

For small businesses, one way to build trust easily is through content marketing. Content marketing involves creating and sharing content online, through social media, videos, and/or blog posts. The content itself isn’t explicitly promoting anything though. Instead, it demonstrates your company’s expertise. This blog post is an example of content marketing, by the way. And while website traffic is the only directly measurable thing you can track, it will undoubtedly grow your business sustainably. So, while creating content that isn’t directly selling may seem counterintuitive, it’s well worth it in the long run.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #contentcreation #contentmarketing #customers #digitalmarketing #growth #marketing #marketingtps #newsletter #pspincwhatsnewnewsletter #sales #smallbusiness #socialmedia #video #web #website

PSPINC What’s New Newsletter Vol. 133 “Serving Your Customers”

9月

16日

As a business that sells to other businesses, it’s hard to sell and retain those customers sometimes. But what we’ve found very helpful is taking the focus of our company. Instead, we put the focus on our customers. It’s not about trying to get what we need from them; it’s about giving them what they need. When asking them how we can help them, it shows how much we care about them rather than just trying to push our products on them. While we do still want to make money, customers don’t like feeling like that’s the end goal.

If what you’re selling fits with what they want and need for their business, that’s great. But if it doesn’t, the relationship with them doesn’t have to end there. The customer’s best interests should still be at the forefront of how your sales team deals with customers, even if it means they won’t buy from you right now. In turn, they won’t only remember your business, but they also might recommend you to other people just based on their friendly interaction with you. This overall effort will, at the very least, give customers a great perspective on your business. They’ll see your business as one that genuinely cares about the well-being of their customers, even if it doesn’t result in a purchase.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #brandperspective #business #businesstips #customers #customerservice #customersupport #marketing #marketingtips #newsletter #officetips #pspinc #pspincwhatsnewnewsletter #retention #sales #selling #service #smallbusiness

What’s New Newsletter Vol. 129 “Good Marketing Takes Time”

8月

19日

Business-to-business (B2B) marketing can be a hard task sometimes because it regularly takes time for results to occur. In fact, it takes longer than it would in a traditional business-to-customer (B2C) marketing campaign. But the key to any marketing effort is being patient. Marketing, in essence, is all about experimenting and figuring out what works for your business. While there are many industry-proven tactics and strategies, what works for one company won’t necessarily work for another.

For business owners, that can be a frustrating process. It’s tempting to give up altogether because it’s hard waiting to see if your efforts will be worth it in the end. But it’s essential. To truly find success, marketers need to find the right balance between all marketing facets like your audience, channel, timing, promotional offer, and more. In trying times, look at what’s working and what isn’t. It’ll help you figure out where to pivot your strategy and how to proceed. So, no matter how difficult it can be, just remember to be patient. You’ll figure it out, eventually.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.