PSPINC Official Company Blog

WebdeXpress: New Text Style Feature Out Now!

2月

20日

We’re happy to announce a new text-style feature on WebdeXpress, our website builder that comes included with our Dreamersi web hosting. With this new Text Style feature, you have more control over your website’s website design by choosing your site’s font family, text size, heading alignment, text color, link color, and/or link hover color for different regions of your website.

To access this new feature:

Log into your Dreamersi account.
Click on the WebdeXpress icon or on WebdeXpress in the left navigation bar.
Log into your WebdeXpress account.
Click on Appearance on the left navigation bar and click on Themes once the drop-down menu appears.
Either select one of the first six themes or click on Customize Theme if you already have one of them selected for your website.
Click on Text Style, which will open a drop-down menu with your text styling options.
Click on Show Advanced Options (if not already showing) to see all text styling options. With this new feature, you can change the font family, text size, text color, heading alignment, link color, and/or link hover color for the following regions: Website Title, Website Subtitle, Page Title, and Content.
To view your changes, enter your site’s URL in another tab and refresh the site after selecting your changes and clicking on Save at the bottom.
To reset your changes, click on the Reset Text Style option on the bottom right.

With more control over your site's overall design, you'll have more opportunity to add more branding to your website. If you have any questions or need some additional help, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

*WebdeXpress’s new Text Style feature only applies to the first six theme choices and is only available for English and Japanese sites.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #dreamersi #ecommerce #pspinc #searchengineoptimization #smallbusiness #tech #technology #web #webdevelopment #webdexpress #webhosting #website #websites #webtools

What’s New Newsletter Vol. 207 “Sprout Marketing Plan Now on Sale!”

2月

16日

For a limited time, our Sprout marketing plan is now on sale! For your first month with us, waive the monthly fee to get your first month of managed ads for free! Every business needs good marketing, but knowing what the industry’s best practices are and how to succeed on platforms like Google Ads can be tricky. So, get professional help setting up and running your paid search ads from our expert marketing team!

With the Sprout marketing plan, get:

One Google Ad
Campaign creation
Keyword and audience research
Conversion tracking setup
Performance analyzing and monitoring
Bi-weekly written reports
Competitor analysis
Ongoing optimization consultation
One weekly ad revision

With over 36 years of experience helping hundreds of customers grow their online business, our marketing team at PSPINC has the expertise you need. Get started by heading over to our digital marketing page and get $160 off our Sprout marketing plan now.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #digitalmarketing #google #marketing #marketingdigital #marketingtips #pspinc #pspincwhatsnewnewsletter #searchengineoptimization #seo #smallbusiness #socialmedia #tech #technology #web #website

What’s New Newsletter Vol. 205 “PSPINC /Apps Now Available!”

2月

2日

To better manage your PSPINC web apps, we're happy to announce that we've released PSPINC /Apps, an all-new multi-service login! With PPINC /Apps, you no longer need to remember every login to your multiple PSPINC accounts. Instead, they’ll all be in one place for you! All you have to do is sign up by clicking on Products on our website and clicking on the PSPINC /Apps banner on the right side. After signing up, you can connect your PSPINC web apps’ accounts, including:

Then you can log into any of these accounts with just one login with PSPINC /Apps. And to make your accounts even safer, add an extra layer of security with two-factor authentication (2FA) to your PSPINC /Apps account:

Log in to your PSPINC /Apps account
Click on My Account
Connect your account to your choice of authenticator app by either scanning the QR code or manually entering the key. Although PSPINC /Apps should support all authenticator apps, we recommend:

Enter the code displayed in your authenticator app to confirm the connection.

Get started today to make it easier to manage your PSPINC accounts all in one place with one login.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #b2b #blog #business #businesstips #businesstools #cybersecurity #data #digitalmarketing #newsletter #officetips #pspinc #pspincapps #security #smallbusiness #tech #technology #update #web #websites #webtools

What’s New Newsletter Vol. 203 “Starter Web Design Package Still $200 Off!”

1月

19日

Last month, we started discounting our Starter web design package for $200 off the original price, which offers custom web design at an affordable price. We’re pleased to announce that you can still take advantage of this sale!

With the Starter web design plan, you’ll get:

Ten custom pages
WebdeXpress (our website builder) or WordPress template selection
One-year web hosting with an SSL certificate included
Contact form
Mobile-friendly
Social media integration
One additional language
20% off web updates for one year

Get started by heading over to our web design page and get $200 off our Starter web design plan now.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #businesstips #businesstools #ecommerce #marketing #marketingdigital #marketingtips #officetips #pspinc #searchengineoptimization #seo #tech #technology #webdesign #webdevelopment #website #webtools

What's New Newsletter Vol. 201 "Outsourcing Marketing Work”

1月

5日

Marketing is a constantly changing industry, which is why it's difficult to determine what works and what doesn't work for your business. What works for one company won't necessarily work for another, so marketing today consists of a lot of experimenting and testing, which can then take a lot of time and effort to get it right. So, with this in mind, it's not surprising that many businesses outsource their marketing work to a marketing agency or another company with the marketing expertise needed to succeed.

That's why we offer marketing packages that don't just break down the kind of work we do for our clients, but they're also affordable, so they'll fit your business needs and budget. After decades of helping small businesses grow online, we have the experience and expertise you need to thrive online. To learn more, head over to our Digital Marketing page on our website and check out our budget-friendly marketing plans, designed to fit your specific business needs.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #google #marketing #marketingtips #newsletter #pspincwhatsnewnewsletter #sales #seo #smallbusiness #socialmedia #tech #technology #twitter #web #webdevelopment

WebdeXpress V5 and Custom Web Server Database OS Upgrade Announcement

12月

29日

We’re happy to announce that we’ve upgraded our operating system (OS) for our website builder, WebdeXpress, and our custom web server’s database. We’ve upgraded our OS from Cent OS7 to Alma Linux 8 since there will no longer be technical support for Cent OS7 after June 30, 2024, and we continue striving towards making sure our hosting services are the safest they can be.

Update details

Before: Cent OS7

After: Alma Linux 8

Target servers

WebdeXpress V5 and our custom web database.

How to Install Upgraded OS:

To upgrade to the newest OS as an existing WebdeXpress or custom web server customer:

Log in to your Dreamersi admin panel.
Select either the WebdeXpress or Custom PHP (for those with a custom web server) icon.
Click on Install.

*New subscribers will automatically have this update installed.

Benefits of Updating OS

Improved security: the latest security updates will help patch vulnerabilities to defend users against cyber threats

If you have any questions about these changes or require more assistance, please email us at contact@pspinc.com or call us toll-free at 1-800-232-3989.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#announcement #b2b #blog #business #businesstips #businesstools #customersupport #cybersecurity #pspinc #security #smallbusiness #tech #technology #update #webdevelopment #webdexpress #webhosting #website #webtools

The 5 Biggest Marketing Trends to Look Out For in 2024

12月

27日

As this year comes to a close, we’re reflecting on how marketing has evolved over the past year and how we can improve for next year, not only for our company but for our customers as well. When looking back, one thing’s for certain: advancements in technology are driving the trends that will only become even more popular next year. Here are five of the biggest marketing trends to look out for in 2024.

1. AI Marketing Automation

Artificial intelligence, or AI, has become an increasing trend over the past few years in multiple industries, but many marketers have also jumped on the bandwagon. Marketers have started using AI to create content and to take advantage of how AI integration analyzes data, personalizes customers’ experiences, and optimizes campaigns. Integrating AI into marketing strategies also helps hyper-personalize content, which has gained popularity over the past year.

But as helpful as AI technology has been to the marketing industry, it’s important not to employ a “set it and forget it” type of strategy. It’s still a largely developing technology, so there are still times when it’ll get things wrong, so it’s better to use AI integration in a more collaborative approach.

2. Video Marketing

person recording a video with their phone

As we’ve mentioned before, video marketing, especially short-form video marketing, has become more popular over the past few years. The rise of TikTok, Facebook/Instagram Stories, Instagram Reels, and YouTube Shorts made this clear. Other video marketing tactics that have also shown great success include live streaming and interactive video content. For more tips, check out our blog post all about how to start marketing with short-form videos.

3. User-Generated Content (UGC)

a person presenting user-generated content results to a marketing team

One of the best ways to build credibility, increase user engagement, and foster a sense of community online is through user-generated content (UGC), which just refers to content your customers share about you online. This usually involves encouraging customers to share their experiences with your brand on social media through a specific hashtag or throwing contests where the best entry wins. But there are other ways to garner content from your customers.

Customer reviews, either on Google, Facebook, Yelp, or any other platform, also count as user-generated content. It just takes a little more work to share it on social media since it isn’t already on the same platform. You can either take a screenshot and resize it for social media, or you can add it into a template of sorts from a site like Canva to share with your social media followers.

4. Social Shopping

Over the past year especially, selling and shopping directly on social media has only become more accessible with Facebook Marketplace, Instagram’s buy button, and TikTok Shop. It’s pushed social shopping more toward social media, being an e-commerce ecosystem all on its own. With social shopping already gaining popularity, marketers expect this will significantly impact the online shopping landscape.

5. Privacy and Data Protection

One of the largest growing concerns among customers today consists of protecting their data, thanks to the uptick in cybercrimes over the past few years. Because of this, customers are much more informed and vigilant about how others handle their data and how they share their data. On the business side, it’s important to implement secure data collection and storage practices to protect your employees’ accounts, which is easy to do with a password manager like Pass Wizard. On the consumer-facing side, businesses should be very transparent about their data collection and storage practices and obtain explicit consent when collecting user data.

With how fast technology evolves today, there are bound to be many more marketing trends coming next year that we haven’t anticipated. However, our team here at PSPINC has the experience and expertise to help you grow your business by strengthening your marketing efforts. Whether it’s social media marketing, paid ads on Google, email marketing, search engine optimization (SEO), content marketing, or even blogging, we’ve got you covered. Get started today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ai #b2b #blog #branding #business #businesstips #data #digitalmarketing #marketing #marketingdigital #marketingonline #marketingtips #passwordmanager #sales #smallbusiness #socialmedia #tech #ugc #usergeneratedcontent #videomarketing #web #website

What’s New Newsletter Vol. 199 “Starter Web Design Plan Now on Sale!”

12月

21日

The new year is the perfect time to give your website an update to make sure it continues performing well and helps reach your business goals. So, why not get your site custom-designed? While it’s easy to use a popular website builder, it also traps your website into looking very similar to many others on the market. With a custom design, you not only stick out amongst your competitors, but it also lets you add design elements and features that may not be included in the multitude of popular templates and gives you more opportunity to add more of your business’s branding to your website.

That’s why we’re now offering $200 off our Starter web design plan for the holidays! With our Starter plan, get:

Ten custom pages
WebdeXpress (our website builder) or WordPress template selection
One-year web hosting with SSL certificate included
Contact form
Mobile-friendly
Social media integration
One additional language
20% off web updates for one year

With over 36 years of experience helping hundreds of customers grow their online business, our designers and developers at PSPINC have the expertise you need. Get started by heading over to our web design page and get $200 off our Starter web design plan now.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #designer #developer #ecommerce #newsletter #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webdexpress #webhosting #website #websites #wordpress

Custom Design and Development Showcase: Payroll Solutions Inc.

12月

12日

Payroll Solutions Inc. is a payroll service provider in the Pacific Northwest, founded in 2005 and now serves hundreds of clients throughout the U.S. Their services include payroll management, workforce management services, and employee time management services. They came to us looking for a visual rebranding and an improved organizational structure for their navigation bar and content, while incorporating their branding and color scheme, with a focus on leveraging their branding attributes, which consist of:

Delivering the best payroll services for small and mid-sized businesses
Always having a customer-centric mindset – focusing on their client’s needs and businesses and providing an exceptional experience.

So, to help them, we fully custom-designed their website by:

Rebuilding the website with WordPress with a fully custom theme
Redesigning their website
Integrating a client resource portal
Following branding guidelines, verbiage, and logo usage
Improving their website’s organizational structure – especially for their navigation bar and content
Leveraging their branding and color scheme
Redesigning their icon
Improving their previous sitemap

Now, if you go to PayrollSolutionsWA.com, you’ll find a fully responsive website that works on all device types. If you’re looking to custom-design your website, you’re in luck! Our Starter plan is now $799 ($200 off the regular price!). Or choose from one of our other budget-friendly web design plans by heading to our web design page.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #businesstools #ecommerce #marketing #pspinc #searchengineoptimization #smallbusiness #tech #technology #update #web #webdesign #webdevelopment #website #websitebuilder #websites #wordpress

What’s New Newsletter Vol. 197 “Localize for English and Japanese-Speaking Customers”

12月

7日

For over 20 years now, we’ve been localizing content for small businesses looking to market toward both English-speaking customers and Japanese-speaking customers. Beyond just translating, we also build custom web applications, design and develop websites, and create digital marketing assets like social media posts using our localization expertise.

Our team at PSPINC knows it’s about more than just translating the words; it’s also about translating the meaning behind those words. That is the core of the localization work we’ve done for the past two decades, and what we continue to do even today. If you’re not quite sure of where to start, we always start with a consultation between you and our localization team before embarking on our project together. Learn more by heading over to our localization page on our website.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.