PSPINC Official Company Blog

How to Build Your Social Listening Strategy

• Know your customer persona: know who you’re trying to attract and what platforms they use.
• Identify pain points: discovering what problems and gaps exist in your products and overall industry will help better address and potentially solve those frustrations in the future.
• Choose strategic and relevant keywords to monitor: creating a list of keywords to look for that are relevant to your company and industry will help narrow down what to look for and streamline your social listening tasks overall.
• Create guidelines on how to engage: whether it’s a negative review or a positive comment, having a template on how to respond will simplify this task in the future.

Benefits of Social Listening

• Understand your audience: get valuable feedback on what your audience likes and what other interests they have that could help inform your future marketing campaigns.
• Performance insight: learn more about how customers feel about your brand and where you could improve in the future.
• Crisis management: in cases of growing criticisms about your business and/or products, you can start seeing the signs early on, preventing it from turning into a fully-fledged crisis.
• Increased opportunities: monitoring social conversations around your industry will identify industry trends, influencers, and people who already love your brand and love telling people about their experiences, i.e. your brand advocates.
• Customer acquisition: join the conversation your audience is having, but don’t outwardly sell; instead, develop relationships with potential customers by sharing helpful information and slowly nurture those relationships into leads.