How IP Targeting Works

By now, most of us realize we are the targets of geomarketing ads. When we search for something on our phones, or visit a website, you can bet you’ll see an ad for it (or something like it) the next time you log into Facebook or another social platform.

In all digitally-generated ads, businesses have an opportunity to target not only the type of users they want but also the regions they’re in. Choosing the right region and market will help you be more effective in bringing the right audience to you.

When creating digital ads, you can pinpoint the country, region, or city in which your ad will be shown. If you are techy, you might understand IP targeting (targeting an IP address) which is another way to target a specific customer base. Although it’s not quite the same as geomarketing, it targets the connectivity of people, so for example, you may have the same IP address for a mother and a daughter, or a friend who is connected at the same household.

An IP address remains in your device history and through IP targeting it may be used to remind you about a service or store you visited. For example, a car dealer may know you’ve been to their service department from IP targeting and therefore get an ad in front of you for the newest model of your car. You might see these types of paid ads in Google when you’re doing a search or on Facebook.

Regardless of your budget, you could take advantage of these features and spend your money more wisely. If you have questions about how to get started, contact us at PSP and we can guide your targeted marketing efforts.