PSPINC CEO Kenichi Uchikura's Blog

To make a website more widely known, it is essential to find a way to reach a large audience. When considering how to achieve this, what comes to mind? Advertising, perhaps?

 

There are various types of advertising, including traditional methods such as newspapers, TV, and radio, as well as modern online ads on platforms like Google, Yahoo!, YouTube, and Facebook. These online advertisements typically operate on a pay-per-click basis, where advertisers pay a fee for each click on their banner ads, directing users to their website. While this method incurs costs similar to traditional advertising, there is no guarantee that the results will directly translate into success.

 

The Shift Toward Organic Promotion
Recently, instead of spending money on advertisements, many businesses and individuals have taken a different approach—creating their own blogs, websites, social media accounts, or YouTube channels to promote their content. While this approach does not require direct advertising costs, it still demands significant time and effort.

 

In fact, some companies specialize in these services, offering content creation and promotion for a fee. However, outsourcing promotion may not always be the most exciting or cost-effective option.

 

Can You Do It All In-House?
I believe it is possible. My company is currently testing this approach. While the growth rate may not be as fast as paid advertising, it certainly delivers results. Since my company is not an advertising agency, I want to establish a system that enables us to offer this kind of support to our clients as well.

 

Are you interested in this topic? I’d love to hear your thoughts!

Here is my photo from 20 years ago. Even now, I look at it and see how bloated I was. I was eating hamburgers, drinking Coca-Cola, drinking Gatorade, and working hard with love for what I did. Then one day, I started feeling extremely thirsty. My mouth was always dry, and I constantly needed something to drink. But water didn’t quench my thirst. I kept Coca-Cola and Gatorade next to my desk, drinking them frequently while working. On top of that, I could no longer eat spicy food at all.

 

I knew then—I had developed diabetes. So, I went to the hospital, and sure enough, the doctor confirmed it. My blood sugar level was over 350. I realized this was serious, but the doctor prescribed me Metformin, and once I started taking it, my thirst disappeared. It felt as if nothing had ever been wrong. As a result, I continued living the same unhealthy lifestyle while taking the medication. That was the beginning of my life with diabetes. Yet, at the time, I didn’t think of it as the beginning of a diabetic life.

 

If I had done something at this early stage, things might not have gotten progressively worse. But maybe that was my weakness. No, I don’t think it’s just me—when symptoms disappear, many people tend to believe everything is fine again. Looking back, I probably had other warning signs before reaching this point. But this was 20 years ago, and from here, it took another 15 years for the problems to reach my kidneys. This is the true danger of lifestyle diseases—you don’t feel the symptoms, yet they are silently damaging your body.

 

I don’t want anyone else to go through what I did. If you start experiencing even minor symptoms or if a doctor warns you that you are prediabetic, take it seriously. Control yourself, hold back, and do everything you can to avoid developing diabetes. But even if it seems difficult, it’s still not too late. Always keep it in mind—it’s a tough battle, but please do your best.

 

This is the story of how my life with diabetes began. I’m not a health advisor—in fact, I am the very definition of an unhealthy person. That’s why I am only sharing my own mistakes. I don’t want anyone else to make the same ones. If you have any questions, feel free to ask me anytime.

I visited Virginia Mason Hospital for the first time since being discharged. As soon as I arrived, I went to the lab for blood and urine tests, then waited about 30 minutes for my doctor's appointment. The first thing the doctor said to me was, "Congratulations on your new kidney!" I’m still in recovery and haven’t fully grasped the feeling of celebration yet, but it’s definitely something to be grateful for. My kidney is working well—perhaps too well, as I keep running to the bathroom! But even that makes me happy. I can feel excess fluids leaving my body, and my hands even seem a bit wrinkled. But that’s a good thing.

 

I had been on dialysis for nearly three years, waiting for this day to come. It was impossible to know when it would happen, but as soon as I was told, the very next day, I was in surgery. Because of this, I had to cancel my business trips to Japan in February and April. It was a big expense, but that doesn’t bother me at all.

 

There are many people like me who were once told they were prediabetic, later developed diabetes, and eventually suffered kidney failure, requiring dialysis and, ultimately, a transplant. Looking back, if I had put in even one-tenth of the effort when I was first diagnosed as prediabetic, I might not have ended up here. Many people today are either prediabetic or have mild diabetes. People often associate diabetes with the risk of limb amputation, but the truly frightening part is how it silently damages vital organs like the kidneys. I was lucky to be given a second chance through a kidney transplant, but this is not something everyone gets.

 

I am not a health expert, but in a way, I might be an expert in chronic illness. I have experienced diabetes, kidney disease, dialysis, and now a kidney transplant. I sincerely hope that none of you ever have to go through the same thing. That’s why, if there is anything you can do to prevent it, please do. If you can reduce your alcohol intake even slightly or cut back on smoking, please do so. Your future self will thank you.

 

I never drank alcohol, and I didn’t eat many sweets, yet I still developed diabetes. It was likely due to consuming too many carbohydrates. I truly wish you all good health. Please take care of yourselves. And if you ever want to hear from a health expert, feel free to reach out anytime.