フリースペース
Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com
I drained 5 litter of liquid from my stomach this morning. I felt so good that I visited PSPINC on the way back and had lunch together with staffs. It was really nice to see them after almost two months.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Marketing As a Means for Sales
Today I would like to talk about marketing. There are all kinds of ways of marketing people can choose from. While there’s no guarantee which will succeed, there’s also no guarantee which will not. So, what is successful marketing, anyway?
First of all, marketing is a means to sell things. Therefore, successful marketing can be seen when selling something. While sales generate revenue, great marketing usually consists of paying for effective results. Be it cost of labor or paid advertising. So, with that logic, it doesn’t make sense to only spend $200 to sell a $100 item.
I think marketing reports, especially for digital marketing efforts, often talk about how many people they’ve attracted. But it’s not very meaningful if it doesn’t result in any sales. I think it’s important to know how effective marketing efforts are. More specifically, how much of it translates into sales numbers.
Whether your marketing efforts are working isn’t a matter of how many people you’ve attracted. Rather, it’s a matter of sales, and how much its increased over time. When marketing, I think it’s important to not only determine who’s interested in what you have to offer, but also how to convert those people into paying customers. So, let’s not forget the real purpose here.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__
Search and Reserve Your Domain Name
__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
It has been 45 day since my surgery.
I wish I could say I am all well but I can't.
I still have more to go.
Thank you for all your support.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__
Search and Reserve Your Domain Name
__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
I have drained 5 litters of liquid from my stomach.
I feel very released.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__
Search and Reserve Your Domain Name
__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Marketing is an investment to sell
No matter how good a product is, it won’t sell if no one knows about it. In that case, how you spread the word is what we call marketing. In the past, marketing mostly consisted of paid advertising, which included traditional mediums like newspapers, magazines, TV, and radio. It has since shifted to more digital outlets thanks to the internet.
The first step in successfully marketing your business is to have your own website. Without one, there won’t be anywhere to lead customers who take an interest in your ad. Once you complete building out your website, you’ll need to think about you want your customers to do once they get to your website and how to get more people to come next. All of this is considered as marketing activities.
I don't think there’s any company, mine included, that doesn't struggle with this. I’d like to discuss marketing with all of you, including our successes and our failures as well. Equipped with numerous tools to handle all inquiries and meet diverse needs, we’re always ready to share our stories.
Thank you again for reading our newsletter today.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__
Search and Reserve Your Domain Name
__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
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