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PSPINC CEO Kenichi Uchikura's Blog

https://jp.bloguru.com/ken

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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com

Many Products at Small Booths

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Many Products at Small Booths Many Products at Small Booths Many Products at Small Booths Many Products at Small Booths Many Products at Small Booths Many Products at Small Booths Many Products at Small Booths Many Products at Small Booths
You just have to tell yourself to talk to people.
#Computex2019

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Seattle to Taipei

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Seattle to Vancouver on Q400 Seattle to Vancouver on Q400 SEATAC AIRPORT SEATAC AIRPORT Arrived in Vancouver Arrived in Vancouver 12 Hour Flight to Taipei I am ... 12 Hour Flight to Taipei
I am very happy to be on Business Class
Watch Godfather 1 and 2 (almost 7 hours)
Landing in Taipei Landing in Taipei Super Long Walk at Taipei Air... Super Long Walk at Taipei Airport Took Taxi to Hotel This is the... Took Taxi to Hotel
This is the main exhibit hall for Computex
International Visitors Receive ... International Visitors Receive Free MRT Rail Pass
Really ... This is a great service.
This is my hotel. This is my hotel.
It was a long day.
My travel started from Seattle to Vancouver, Vancouver to Taipei.
Taipei Airport to Hotel, Hotel to Comoutex Exhibit.
#Copmputex2019 #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Hotel Toilet Paper Folding

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Hotel Toilet Paper Folding
It is very popular in Japan but today I saw it at the Hotel in Bellevue.

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Sunday Brunch

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Egg White Vegetable Omelet + ... Egg White Vegetable Omelet + Bagel

Breakfast Buffet + Coffee + Orange Juice + Coffee
$18.00
I always eat brunch at a restaurant. Today, I was at Bellevue Hilton Solarium Kitchen and Bar. I should star a Sunday breakfast / brunch club.
#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Simple Survey is Good but ...

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Simple Survey is Good but ... Simple Survey is Good but ...
When you do survey, keep it simple.
Survey itself becomes annoyance.

At the Alfa Romeo site, survey screen popped up. I said yes to that.
Then it took me to the survey site with tons of question asking me about my experience with the site.

That is stupid. I just arrived at the site and I have not seen anything. The survey asking me about my site experience ... my answer is NOTHING.
#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Apple Macs are Available Now at Costco

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Apple Macs are Available Now ...
When was the last time Apple Macintosh Computers were available at Costco?
I thought it was before Steve Jobs came back to Apple.

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Golf Today

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Deers at Aldarra No.4 Deers at Aldarra No.4 Deers at Aldarra No.7 Deers at Aldarra No.7 Deers at Aldarra No.7 Deers at Aldarra No.7 9 hole sore of 42 ... Not too b... 9 hole sore of 42 ... Not too bad considering I stated with 7.
I was able to play 9 holes before it started to rain.

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Do You Remember General Magic?

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General Magic General Magic
I got to watch this movie.

#GeneralMagic #dreamersi #kiroboto #marketing #pspinc #valueproposition

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Company Lunch Today

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Company Lunch Today
We had a company lunch today.
#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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My usual gym is closed.

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My usual gym is closed.
My gym is closed until May 27 and I will be traveling to Asia starting May 28. I guess I have to go to another gym.

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Aldarra #13 ... Par 3 230 Yards ... Member Tee

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Member Tee 230 Yard Member Tee 230 Yard
I don't really remember ever playing this long.
#AldarraGolfClub #Golf

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Click It Audio + Greeting Card

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Click It Audio + Greeting Card
One of the variations of using Click It Audio is to enable people to Ecore voice and paste it on the greeting card in the form of QR code.

Http://www.clickitaudio.com

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

#clickitaudio #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #postinheaven #pspinc #valueproposition

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Beautiful Day for Golf

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I started this late The round ... I started this late
The round was 4 spurs and 10 minutes,
Beautiful Day for Golf Beautiful Day for Golf This I when the round was do... This I when the round was done. Scire ... I played from the Clu... Scire ... I played from the Club Tee.
It was really a nice day for a round golf in the afternoon.

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Business Trip to Japan

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Business Trip to Japan
I used to go to Costco to buy small gifts for meetings in Japan. But lately I am using Trader Joe's to buy gifts.
#dreamersi #feebackonpilotsbt #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Golf with Seattle Execs Friends

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Inglewood Golf Club Since 1919... Inglewood Golf Club
Since 1919
100 years old.
I love the 4 four round. I thin... I love the 4 four round.
I think we played in 3.5 Hours Today.
Beautiful but Challenging Beautiful but Challenging 18th hole par 5 ... I got my fir... 18th hole par 5 ... I got my first birdy. Score Card Score Card
I was invited to play golf at Inglewood Golf Club this morning. What a great golf course. I shot 51/44 = 95 today. I have a few excuses.

(1) This was my second full round of the year.
(2) I was recovering from the Arthritis and Infection of my foot joint.
(3) I was using company golf club with regular shaft (I usually play Stff).

But for that I think I played better than I was expecting especially the back nine.
#GolfInglewood

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Jigsaw Puzzle

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Jigsaw Puzzle
I got a small 100 piece jigsaw puzzle from the Seattle Executives Classfication Talk other day. I opened it and build it ... it took long time.

But it is missing three pieces. Come on!!!
I am crying.
#dreamersi #feebackonpilotsbt #kiroboto #marketing #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Newsletter Vol. 24

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Newsletter Vol. 24
I want to do marketing.

Dear Reader,

When you ask many applicants what they want to do, most of them say they want to do “Marketing”. When I hear that I asked them to define marketing. Then they tell me “Advertisement Creation”, “Advertisement Placement”, “Search Engine Optimization”, “Social Media Campaigns” and so on. So I ask if they think “Marketing” is a revenue-generating function of the company? Most of them think so.

I tell them unless you are a big corporation which has a lot of money to burn, “Marketing” is an expense. I understand the purpose of “marketing” is to generate revenue, but there is no guarantee that the money you spend will generate any income. So for me, “Marketing” is an expense which needs to be justified not just by the gut feeling, but the bottom line.

So, when you do your “Marketing”, you need to keep track of how much you spend how much you get back. You start small and test the water. When you find a small marketing program that generates at least what it costs, you start increasing the budge. Anything you do that generates no return, terminate it immediately.

Do not hire any outside marketing specialists. Their job is to make you spend money. They make nothing if you do not spend. Remember “Marketing” is an expense not revenue by itself.

***

Do you like what you have read? If so, please send me a comment to ken.uchikura@pspinc.com. If you do not like what you have read, you can unsubscribe any time by clicking the link below. You can also add someone as a subscriber at http://www.uchikura.co. Thank you.
#Newsletter #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Use Click It Audio

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Use Click It Audio
Last year I was browsing the Internet and found an article that I was interested in - so I started to read it. I am not a fast reader and unlike newspapers or magazines, reading long articles can be very tiring. So, I selected the article and with a click of the right button on my mouse, I chose Speech (I'm a Mac user, and I don't know if Windows has this function). It started to read using computer synthesized audio.


Tired of reading?
Click on the icon above.


I thought it would be nice if the author of the article could read it for me. As a test, I recorded my voice using Mac Recorder and created an MP3 file. Then I tried to embed that audio file in to a web page. It turned out to be not so easy and the end result was very ugly on my screen. I needed a simple solution to upload audio and embed it in to websites and blogs. From there, we created the prototype of Click It Audio and showed it to some people.

ClickItAudio.com was registered in February 2018. Since then, we have added several features such as:

- Free signup for 3 audio file uploads
- Audio bumper appended to the end of free uploads
- Auto-generated QR code for each audio file
- Audio replacement (which allows the user to replace the audio up to 3 times)
- Custom Icon Upload
- RFID Activation Test

We are working with the professional audio recording company, Woodstock Media Group, to offer affordable and professional recording service as well. For more information on audio creation service, please check out https://woodstockmediagroup.com/clickit-audio.


The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.
#ClickItAudio #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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What is Click It Audio?

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Manage you Audio Files in the ... Manage you Audio Files in the cloud and play them anywhere.
http://www.clickitaudio.com
Last year I was browsing the Internet and found an article that I was interested in - so I started to read it. I am not a fast reader and unlike newspapers or magazines, reading long articles can be very tiring. So, I selected the article and with a click of the right button on my mouse, I chose Speech (I'm a Mac user, and I don't know if Windows has this function). It started to read using computer synthesized audio.


Tired of reading?
Click on the icon above.


I thought it would be nice if the author of the article could read it for me. As a test, I recorded my voice using Mac Recorder and created an MP3 file. Then I tried to embed that audio file in to a web page. It turned out to be not so easy and the end result was very ugly on my screen. I needed a simple solution to upload audio and embed it in to websites and blogs. From there, we created the prototype of Click It Audio and showed it to some people.

ClickItAudio.com was registered in February 2018. Since then, we have added several features such as:

- Free signup for 3 audio file uploads
- Audio bumper appended to the end of free uploads
- Auto-generated QR code for each audio file
- Audio replacement (which allows the user to replace the audio up to 3 times)
- Custom Icon Upload
- RFID Activation Test

We are working with the professional audio recording company, Woodstock Media Group, to offer affordable and professional recording service as well. For more information on audio creation service, please check out https://woodstockmediagroup.com/clickit-audio.


The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.
#ClickItAudio #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Carpet being cleaned.

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Carpet being cleaned. Carpet being cleaned.
#marketing #pspinc #valueproposition

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Duke's VIP Program Registration

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Duke's VIP Program Registration Duke's VIP Program Registration Duke's VIP Program Registration Duke's VIP Program Registration Duke's VIP Program Registration
You always learn something.
I can build something like this and offer it to the restaurant customers.
#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Hand Crafted Art at PSPinc Lobby

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Hand Crafted Art at PSPinc Lo...
We are currently displaying the art designed and developed by the spouse of our employee at the lobby. What do you think?
#ArtDisplay #PSPinc

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Ken Uchikura Newsletter Vol. 23

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Tokyo Station Drawing by K. Uc... Tokyo Station Drawing by K. Uchikura
Ken Uchikura Newsletter Vol. 23
05/09/2019

Too Late

You see many IT giants like HP, Microsoft, Google, Facebook, Amazon, Alibaba, eBay, DELL, Expedia, YouTube, Twitter, LinkedIn, Tesla, Line, What’s App and so on and think there will be no company like that anymore but I bet within a few years there will be some company you have never heard of will be in that list. I can also guarantee you that that company is not started by someone who thinks it is “Too Late”.

If you think it is “Too Late”, you are indeed “Too Late”. Even if you think it is not too late, it will not happen by itself. Do you think Bill Gates, Paul Allen, Steve Jobs, Steve Wozniak, Jeff Bezos, Mark Zuckerberg, Larry Page, Sergey Brin, Pierre Omidyar, Jack Ma, Elon Musk, Martin Eberhard, Marc Tarpenning, Michael Dell, Bill Hewlett, and David Packard made their company by just thinking about it?

There are a few things you need to be able to succeed. You and my success may not be the level of the companies above, but never the less you need to have flooring things.

You must work hard.
You must be smart.
You must have some luck.

I can guarantee that the stupid person (not politically correct) who don't work hard and have bad luck will not be successful. Ask yourself if you have those three things. Not everybody has that, then you should surround yourself with people who have those. But remember those people around you may succeed without you.

***

Do you like what you have read? If so, please send me a comment to ken.uchikura@pspinc.com. You can also add someone as a subscriber at http://www.uchikura.co. Thank you.
#dreamersi #kenUchikuraNewsletter #marketing #pompomwashere #postinheaven #pspinc #valueproposition

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Duke's Southcenter

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Duke's Southcenter Duke's Southcenter Duke's Southcenter Duke's Southcenter Duke's Southcenter Duke's Southcenter Duke's Southcenter
We had lunch with our Click It Audio business partner Lisa at Duke's in Southcenter. The funny thing is that the owner of this restaurant is only few lockers away at my golf club. The food was great. I will tell him that next time I see him.

https://www.dukesseafood.com/locations/southcenter/

This was my kind of lunch meeting!

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Market Adjustment

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Market Adjustment
DOW went down over 450 points today.
Another round of trade conflict with China.

Everything that goes up must come down but everything that goes down must come up. At the end, it always goes up.
#valueproposition

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I'm No Dr. House ... But

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I'm No Dr. House ... But
I have developed a foot pain and the doctor game me some Hydrocodone.
The bottle says "OPIOID" ... Hmm.

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Opinion Stand at Weak WiFi

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When the connection becomes ... When the connection becomes very weak ... this can happen.
http://www.opinionstand.com
When your location have weak WiFi signals, teh system have problem connecting to the server. This is the reason why we recommend Cellular connectivity for our machines. If you are sure about good WiFi Internet Connection, you can save $35 per month by going to WiFi only version.

http://www.opinionstand.com
#OpinionStand #bloguru #branding #japaneseonline #kiroboto #marketing #onlinesales #pspinc #uchikuraco #valueproposition #webdevelopment

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I love to draw.

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I love to draw.
Nice!

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This I puzzling!

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Protect Your Data Protect Your Data
If someone break in to your home or business and stole a lot of things, you are the victim, aren't you?

So when somebody break into your Internet server and stole information, are you a victim or a criminal?

The answer should be a victim but unreality you will be treated as a criminal. So, the best way to protect sensitive information is to peek them physically in the safe. If someone break in and steal physical item, you are a victim not a criminal.

This is just so wrong. Whether it is not the net or at your house, if someone intentionally break in and steal something, you are a victim. What do you think?
#pspinc #valueproposition

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KIROBOTO

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https://kiroboto.com https://kiroboto.com
KIROBOTO is a market place where you can post anything for sale and have the payment processed by KIROBOTO. If you have something on sale on Amazon or eBay or Rakuten or any other shipping site, please advertise it on KIROBOTO. It is free to use.
#OnlinePromotion #OnlineSales #UchikuraCo #kiroboto

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Ken Uchikura Newsletter Vol. 22

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Ken Uchikura Newsletter Vol. 22
Tesla is Amazing

Dear Reader,

I have seen this phenomenon only a few times in my lifetime. The phenomenon is that every person who buys a Tesla becomes the salesperson for Tesla. They tell people everything about their Tesla and their conversation is always about how great the car is. This is true “word of mouth” marketing.

The first time I can remember people doing this was when SONY released the “Walkman”. Did you know the first Walkman was released in 1979? I was in college. In the computer world, this phenomenon happened when IBM released the IBM PC in 1981. Then APPLE released Macintosh in 1984. This happened again when Compaq released Deskpro 386 in 1989.

The biggest phenomenon, until the release of Tesla, was the release of Apple iPhone in 2007. Everyone who had an iPhone became the salesperson for Apple iPhone - except it was only available through AT&T. However, until Tesla, every product on this list was created with a lot of great marketing. TV, magazine and newspaper advertisements made these phenomena. However, I do not remember any Tesla advertisement.

So, the Tesla case is different from all the other phenomenon. I do not know if I have seen any other products like Tesla in my lifetime. It is so interesting to see all Tesla owners become the evangelists for Tesla. This phenomenon even makes me wonder if I should consider Tesla for my next car. Especially with gas prices going up closer to $4.00 per gallon.
#KenUchikuraNewsletter #dreamersi #marketing #pompomwashere #postinheaven #pspinc #valueproposition

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Uchikura's Dog Sitting Service

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Gus and Tiny Gus and Tiny
People trust me further dogs.

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Gas Prices are going up all over ...

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Gas Prices are going up all o... Gas Prices are going up all o...
Today I filled up at Safeway gas station ... one of the less expensive gas ... but it was over $50.00 ... Time for EV? May be.

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