PSPINC CEO Kenichi Uchikura's Blog

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Japanese Convenience Stores

Japanese Convenience Stores

1月

22日

1 tweet

There are three major convenience stores chains in Japana and those are

- Seven Eleven (Seven and I Holdings)
- Family Mart
- Lawson

They all have very similar offerings and product line ups. They are trying to out do with other by offering something different. For instance, this is a picture of Lawson 100 ... Almost everything this store have is 100 yen. It is much like DAISO 100 yen store.

100 yen equal to about $0.92 ... With Japanese sales tax of 8%, everything with tax is 108 yen ... that is about $1.00.

#JapaneseConvenienceStores #marketing #pspinc #valueproposition