AI Voice: How Businesses Can Use it to Their Advantage

Recently, AI-generated voices have become increasingly popular, from Spotify’s new AI DJ to TikToks playing spoofed versions of songs that sound like famous actors or singers are singing them. But text-to-speech technology is nothing new. However, it’s improved immensely for one reason: deep learning. Previously, converting text to speech resulted in robotic-sounding voices, which, while helpful for accessibility purposes, weren’t of much help to advertisers. Today, text-to-speech technology has evolved because of all the added procedures, including machine learning, IVR (interactive voice response), deep learning, SSML (speech synthesis markup language), voice samples, algorithms, etc.

Rather than just simply converting text to speech, AI voice works to replicate a more natural-sounding voice, adding different intonations, pauses, and overall character. The result sounds like an actual human being. That is when it’s done correctly. While it can just be a fun tool to play with, businesses today have discovered that it’s opened up a myriad of opportunities. Voice AI is easily customizable, and cost-efficient, while allowing businesses to overcome accessibility issues and expand to a more global reach. And they’re using them to their advantage. Here's how.

Sonic Branding

mcdonalds meal consisting of a burger fries and two drinks on a tray on a table outside

Sonic branding refers to using sound to create brand recognition. Some popular examples include McDonalds’ da da da da duh, I’m lovin’ it jingle or Netflix’s ta-dum sound. A Leicester University study reported that brands including music in their brand identity are 96% more likely to be remembered by customers when compared to brands without it. With voice AI, businesses can create something similar of their own. Especially since using voice AI will make it much easier and cheaper to produce.

Customer Service

bearded man wearing headphones while working in an office

Conversations between customer service representatives and customers have always had one of the same complaints: they’re impersonal. The solution to that problem is personalization; customers want to feel valued, and the best way to do that is by personalizing their experiences. However, for larger companies, it means investing a lot more money in manpower, because what’s more personable than an actual live person? Since voice AI sounds so life-like today, it can work as a great replacement for smaller customer service communications.

Multilingual Customer Interactions

For businesses looking to expand globally or reach a more diverse audience, providing multilingual support can help businesses stand out. But it isn’t easy since it'd mean creating multiple customer support teams, each specializing in different languages. Instead, they can create pre-set automated responses in different languages for certain queries with AI voice. Businesses can create pre-set automated responses in different languages for certain queries with AI voice.

As AI voice continues to improve over time, people will continue to find more uses for it, whether it's for personal or business use. While text-to-speech technology has existed for a long time, deep learning has transformed it into something that feels entirely new. But while AI voice advances, there's still something to be said about using real live people in your business and marketing efforts. People crave connection, and while AI voices sound realistic, it doesn't mean it'll necessarily replace the real thing.

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