PSPINC CEO Kenichi Uchikura's Blog

The expression "Japanese people are particular about rice" refers to the strong emphasis Japanese people place on the quality and taste of rice. In Japan, rice holds a very important position as a staple food and is considered the foundation of meals. Therefore, many people are sensitive to the subtle differences in taste, aroma, and texture, and have strict preferences when it comes to choosing rice.

 

For example, factors like the size of the grains, stickiness, sweetness, and water content are carefully evaluated. Additionally, people pay attention to the region where the rice is grown, the brand, and the harvest season, with certain regions and varieties of rice being highly prized. New varieties of rice are introduced every year in Japan, and rankings for quality and taste are frequently published, reflecting the nation's deep attachment to rice.

 

This is why expensive rice cookers are produced. To meet the delicate tastes and high standards of Japanese consumers, rice cookers equipped with the latest technology have been developed. These high-end rice cookers offer features such as precise temperature control during cooking and steaming, as well as pressure cooking technology to enhance the sweetness of the rice. These devices aren't just for cooking rice; they are tools designed to achieve the perfect rice texture and flavor. As a result, luxury rice cookers priced from several hundred to over a thousand dollars are in high demand, reflecting the importance of rice in Japanese culture and households.