Ken Uchikura Newsletter Vol. 220 Business Opportunities

2月

16日

Business Opportunities

Business opportunities won’t come to you if you do nothing. No one really knows what to do, but everyone knows that nothing will change unless you do something. The Covid-19 pandemic of 2020 drastically narrowed the scope of our business activities. In other words, opportunities aren’t as accessible as they used to be. This may help businesses stay in business, but there aren’t as many opportunities for people to create new business.

Speaking of 2020, the U.S. government spent more money than ever before while having a democratic president. This may have led to an unprecedented rise in prices within the U.S. Moreover, the main source of our business, which consists of our sales in Japan, has shifted because the Japanese yen depreciated tremendously last year. The triple punch of Covid-19, high prices, and a weak yen value unfortunately negatively impacted our business.

So, we decided 2023 will be our year of recovery. Recently, I took some business trips to Japan in October as well as in January. Now, I’ll be going again in March. We believe we must create business opportunities. And to that end, it’s important to meet many people to let them know who we are and hear what they have to say.

Now, I’m trying to make appointments with people I’ve never met before by sending emails. I will be staying for a week starting March 14th. I’d love to meet and talk with you. Please email me at ken.uchikura@pspinc.com if you’re interested. I look forward to hearing from you.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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What are the good Search Engine SEO strategy?

2月

16日

There are many good SEO strategies that you can use to optimize your website for search engines. Here are some of the most important ones:

1. Keyword research: Identify relevant and valuable keywords that your target audience is searching for, and create content that addresses those queries.
2. On-page optimization: Optimize your website's title tags, meta descriptions, headings, and content to make it easier for search engines to understand what your pages are about.
3. Site structure: Ensure that your website is organized in a logical and intuitive way, with clear navigation and URLs.
4. Mobile optimization: Make sure your website is optimized for mobile devices, since more and more people are using smartphones to search the web.
5. Quality content: Create high-quality, engaging content that provides value to your audience.
6. Link building: Build high-quality backlinks to your website from authoritative sources to improve your website's authority and relevance.
7. Social media: Use social media to promote your content and engage with your audience, which can help attract more visitors to your website.
8. Analytics: Use tools like Google Analytics to track your website's performance and make data-driven decisions to improve your SEO strategy over time.

By implementing these SEO strategies, you can improve your website's visibility, attract more traffic, and ultimately grow your business.