フリースペース
Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com
It was only 28F (-1.666C) this morning.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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UCHIKURA CO
Thank you.
Thank you Cameron Catering for wonderful food.
https://seattleexecs.org
https://cameroncatering.com/
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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UCHIKURA CO
Thank you.
Good products and sales are not directly connected
Many business owners, such as myself, believe that if we make our products better, they will sell. We think that if we make our products easier to use or add more functions, it’ll sell better. Most managers, regardless of what they’re selling, believe that improving products is the starting point of how they can increase sales. But in my experience, this isn’t true. Whether a product is good or bad is not directly linked to sales.
When selling a product, the branding of the product is the most important part of the process.
(1) Branding
(2) Marketing
(3) Advertising
The key to selling a product well is a good branding strategy. Only then can you market and advertise your product accordingly. No matter how great your product may be, no one will buy it if they don’t know it exists. Even if the product isn’t great, sales will still increase if enough people know about it. Therefore, while I believe product development is important, I believe it’s more important to change the company’s structure to focus more on branding, marketing, and advertising.
I believe that the product is not to blame for the lack of sales, but rather the lack of publicity.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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UCHIKURA CO
Thank you.
You need to know how the problem started to know the cause of the problem. Sometime, you need to reset the program to before the problem started to understand. Progress is important but you always need to be able to revert if the problem is bigger than the problem you try to fix.
This concept can be apply to everything in life. It is not only to the computer programs.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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UCHIKURA CO
Thank you.
It is great to see our customer and our friend Ezell's Famous Chicken doing well.
https://ezellschicken.com/
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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UCHIKURA CO
Thank you.
I think this is the second time I ate Dick's Burgers.
It is only found in Seattle (and Bellevue).
I heard one of the owner belongs to eh same golf club I am in.
It is a good burger ... Very simple but delicious.
https://www.ddir.com/
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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I am publishing newsletter every Wednesday.
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It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Work at the beginning of the year
What are you going to do this year? Will you do the same things as last year? Will you create a new product? Will you stop production on badly received products? Or will you just improve them? There’s a lot to think about. No matter how much you think about it, you may not succeed. But these aren’t just things we think about after the start of the new year, but all time.
The first thing I do at the beginning of the year is organize my emails and files. It's important to be able to see past emails, but keeping emails older than a year is a waste of resources. So I try to move those to my local disk.
After organizing emails, I then organize documents and other files. For me, I like to organize them by moving files to a folder I create called 2021. Then, that ensures that that folder only contains files created this past year. moving files created in 2021 to a folder called 2021 and making sure that the work folder contains only files created this year. This will complete the organization of your emails and files.
Once that’s done, we can then start thinking about how we’re going to run our business in the new year. Up until now, we’ve been running Pacific Software Publishing, Inc. (PSPINC) based on how to sell products that we create. In 2022, we’d like to focus more on marketing and sales and let that dictate the types of products we create. We need to organize our products in the same way we organized our emails and files.
For example, PSPINC sells three hosting services:
Among those services, there is no clear differentiation between YourHost and Parcom. And we think Dreamersi could use some more attractive features.
In addition, there are many other services that we haven’t been able to market adequately. This year, we’d like to focus our efforts on marketing and selling these services. We look forward to hearing your feedback on PSPINC products.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Professional email marketing in minutes.
Create, broadcast, and track email newsletters to grow your business.
https://www.pspinc.com/newsmail
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Create a professional
website in 15 minutes.
Get online today, coding optional.
https://www.pspinc.com/dreamersi
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Pacific Software Publishing, Inc. would love your feedback. Post a review to our profile.
https://g.page/r/CRA0GjRUgXt5EAI/review
Thank you in advance!!!
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
This site allow you to write anything you want without being seen by anyone.
I created this site to send my message to my pet which passed.
This site has no function at all but let you express your feeling.
https://postinheaven.com
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Pacific Software Publishing, Inc. belongs to a business networking group called Seattle Executives Association. We meet once a week at Washington Athletic Club downtown Seattle to network.
This is the very best organization we belong to as far as business and friendship developments are concern. If you are in Seattle area and own a business, and would like to know more about Seattle Executives Association, please feel free to contact me.
https://seattleexecs.org
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
American and Japanese Personalities
In Japan, everyone wears a mask. Everyone is vaccinated and considerate towards others around them. This is why the number of casualties and COVID-19 cases are remarkably lower compared to other countries. In comparison, many people in the U.S. don’t wear masks and don’t get vaccinated. Lately, I’ve been thinking a lot about what the difference is, and I feel it’s because of how different the environment is between Japan and the U.S.
For example, many Japanese people will do what they’re told but won’t do anything if they’re not told. However, Americans refuse to do what they’re told and do what they aren’t told. I think that’s why many Japanese people get vaccinated and why many Americans don’t. From the Japanese point of view, they believe getting vaccinated is the least they can do. But for Americans, many don’t want to because the government is telling them what to do. And Americans believe that means the government’s taking away their freedom.
In Japan, when I did something wrong, I used to say, “Mr. X is doing it too," as an excuse. Then, they’d ask, “If Mr. X jumped off a cliff, would you?”. Japanese culture tends to focus on the collective while Americans focus on the individual. And that difference between collectivism and individualism can be seen in many places.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
I think I am getting old!
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Pacific Software Publishing, Inc. can turn your idea in to an application program in the record time saving you time and money.
https://pspinc.com
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
I have always remind myself how I got where I am before thinking about where I want to be.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Thank you Lisa Woodstock from Woodstock Media Group | On-Hold Concepts for 2022 calendar.
https://woodstockmediagroup.com
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Dreamersi .com Domain Hosting
20% Off $250 Coupon
Happy2022
https://www.pspinc.com/dreamersi
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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Search and Reserve Your Domain Name
__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Personas for Everyone
Personas are a way to create more effective marketing messages for your audience. With a persona, you can create your ideal customer, which will represent your target audience. That will then be helpful when creating a marketing campaign. So, I'd like to explain it using an easy-to-understand example.
Imagine you’re a nightclub owner. You have hostesses in your club and you are trying to attract customers. In this case, what kind of customers would you like to target for your club? To determine this, you’ll have to answer the following questions.
Gender _____
Age _____
Occupation _____
Income _____
Budget _____
Hobbies _____
Favorite food ______
Favorite drink ______
Favorite type of hostess ______
When you have answered these questions, you’ll have a better idea on who your target customers are. You’ll then know who you’re targeting, how to target them, and what kinds of messaging you’ll need to market them effectively. This is what personas are all about.
Of course, you, the reader, are not the owner of a club. But the concept is the same. By creating a persona, you can better understand your customers, which will help you create a more effective marketing message.
Thank you for reading my newsletters over the last year. I will try to think of more topics to talk about this year. Please let me know what you think and what you would like to see.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
From simple guest book to customer questioners, informakers can easily create and run web forms.
https://www.pspinc.com/informakers
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Fresh Domain to expand your business reach.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Have a Happy New Year with
Dreamersi .com Domain Hosting
20% Off $250 Coupon
Happy2022
Dreamersi.com
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
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