PSPINC Official Company Blog

Today, businesses continue seeking innovative ways to connect with their audience. Increasingly, the answer lies in live video streaming. A staggering 53% of companies already broadcast live videos at least once a week, highlighting its growing popularity. Why? Because it delivers tangible benefits:

Increased Engagement: Encourage engagement from both sides through real-time interactions while fostering your online community.
Lead Generation: Showcase products, offer discounts, and encourage participation to increase leads.
Adaptability: Pivot content based on audience feedback to deliver more effective content.
Audience Insights: Optimize content and improve customer service by tracking analytics and learning more about customers’ pain points.
Streamlined Content Creation: Test different content formats with flexibility.
Reusable Content: Repurpose live streams for future use.

Going live online opens the door for real-time feedback, letting users comment, share, like, and ask questions. Simultaneously, we can answer questions instantly while building trust and a sense of connection, encouraging users to return for more.

How to Live Stream Effectively

Live streams are inherently raw and honest, meaning they’re not always polished. The good thing is that that’s what audiences resonate with, so even though things may not go according to plan, customers crave authenticity. With that being said, you’ll still want to have a clear setup and goal in mind to keep things on track. Some other ways to live stream effectively include:

Keep Content Clear: Regularly reiterate the topic and use watermarks, logos, and text to clarify what’s happening for viewers entering midway through the stream.
Optimize your Setup: Ensure you have clear audio and adequate lighting by conducting a sound check before going live.
Engage Actively: Welcome new viewers, respond to comments, ask questions, and answer questions to foster your online community.
Promote your Stream: Build anticipation by announcing on social media with a countdown.

Business Applications of Live Streaming

Beyond social media, live streaming offers valuable applications for businesses, especially those looking for more engagement online. Some business applications of live video streaming include:

Webinars
Onboarding
Customer support
Product demos
Largescale events and virtual conferences

Live video streaming isn’t just a trend; it can be a powerful tool for businesses to connect and engage with their audience while growing their online community. By embracing its potential, build stronger relationships with your audience, drive revenue, and stay ahead of the competition.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.