PSPINC Official Company Blog

What’s New Newsletter Vol. 224 “Stand Out with Custom Web Development”

6月

14日

A website is one of the most important parts of any business, but while many web builders and templates exist, they often fall short of addressing unique business needs. That’s where custom web development shines. At PSPINC, we specialize in building websites tailored to specific requirements to ensure your business stands out in a crowded and competitive marketplace. Custom web development will result in specially designed features and provide the flexibility needed to scale and adapt as your business grows while giving you a competitive advantage over others in your industry.

When it comes to our custom development service, we here at PSPINC follow a comprehensive process that starts with a consultation to determine your business challenges. Then, we create a detailed roadmap based on our brainstorming session that outlines the project’s scope and complexity before our expert team builds, tests, and delivers your fully customized website or application. Contact us today to take your first step towards a powerful online presence. Learn more by visiting our web development page.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites

What is a CRM?

6月

12日

CRM, or Customer Relationship Management, typically refers to a business’s practices, strategies, and technologies to manage and analyze customer data. Generally, when people talk about a CRM, they’re generally referring to a CRM system or software. With effective CRM software, you can track your business’s growth while streamlining customer management with a data-driven approach.

Benefits of CRM Software

women sitting at the meeting table with laptop and tablet

So, why should you use a CRM for your business? For its many benefits, which include:

Improved customer service

With CRM software, your business can easily track a customer’s every interaction, from social media likes to phone calls, which gives you more insight into a customer’s overall journey with your company from beginning to end. In fact, we use our own free CRM software, PSP Pilot, to do just that. Being equipped with this knowledge will therefore lead to understanding your customers better, improving your overall interactions, and building stronger relationships.

Data-driven decisions

The abundance of customer data a CRM provides isn’t just beneficial in running your business efficiently, but it can also influence future decisions that are driven by data. A CRM may reveal overarching trends amongst multiple customers, which can persuade upper management to work towards fixing any problems or fulfill a need that’s currently lacking.

people shaking hands on a business meeting

Enhanced collaboration

CRM software doesn’t just help salespeople manage customers, it’s also instrumental in enhancing communication between coworkers, especially those in different departments. With CRM software, everyone can access the same data which then fosters a much more collaborative workplace.

Sales and Conversions Boosts

CRM software creates a clear picture of the sales pipeline, simplifying the overall process of tracking leads and sales transactions and empowering your sales team with the data they need to prioritize qualified leads and close deals faster. With an AI-powered CRM system, automating tasks could also be a possibility.

Today, having a CRM for your business is crucial, regardless of how big or small your company is. With how competitive the business sector is today, employing an effective CRM for your business will only make it easier to streamline overall operations and grow your business. If you're looking for CRM software for your business, consider our free CRM solution, PSP Pilot, to better manage your business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #crm #customerrelationshipmanagement #digitalmarketing #marketing #marketingdigital #marketingtips #sales #seo #smallbusiness #software #tech #technology #web #webdesign #webdevelopment #website #webtools

What’s New Newsletter Vol. 223 “Elevate Your Website With Custom Design”

6月

7日

Usually, one of the first interactions a potential customer has with your business is your website. So, your website must be well-designed to capture users’ attention, build credibility, and drive conversions. At PSPINC, we specialize in creating visually stunning, user-friendly, high-performing websites tailored to your business’s unique needs.

To better understand your brand, goals, and target audience, our expert design team will work closely with you to create custom designs that reflect your brand and resonate with your audience rather than employing a one-size-fits-all solution. With years of experience helping countless businesses achieve their online goals, visit our web design page and sign up for one of our affordable web design plans for your business to elevate your online presence today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #officetips #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webhosting #website #websitebuilder #websites

What’s New Newsletter Vol. 222 “Advertise with Up to $300 Free Google Ad Credit”

5月

31日

Social media, blogs, and email are all great marketing mediums. But advertising with Google Ads will take your business to the next level. Marketing your business on Google Ads will help expand your overall reach, boost brand awareness, and drive traffic and sales for your business. For a limited time, get up to $300 of free ad credit with our marketing plans.

Our expert team helps businesses just like you every day to customize strategies for what you need for your business rather than employing a one-size-fits-all solution. Just get started by heading over to our Digital Marketing page and signing up for one of our three marketing plans. All of which come with either $100, $200, or $300 of free ad credit to kickstart your campaign.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #ecommerce #facebook #instagram #marketing #marketingdigital #marketingtips #pspinc #sales #seo #smallbusiness #socialmedia #tech #technology #twitter #web #website

What is "The Cloud"?

5月

29日

In the tech world, you’ll hear the word, “cloud” frequently, especially when linked to services like iCloud and Google Drive among many others. But what exactly is “the cloud” and what role does it play in business today? The cloud generally refers to servers and the software and databases that run on those servers that users can access over the internet.

Types of Cloud Services

man in red crew neck t-shirt using laptop

Cloud providers that actively manage resources, or “services”, are known as cloud services. They can include products like data storage, applications, infrastructure, and development tools among others. These services are then categorized into three different service models:

Software as a Service (SaaS): Where cloud server providers sell software applications on a subscription basis online. Ex: Microsoft Office 365, Google Workspace, etc.
Infrastructure as a Service (IaaS): Where cloud server providers deliver computing resources like virtual machines (VMs), storage, and networks. Ex: Google Cloud Platform (GCP), Amazon Web Services (AWS), or any of PSPINC's SaaS business tools, among many other examples.
Platform as a Service (PaaS): Where cloud server providers host hardware and software on their own servers for those who need application development. Some companies, like PSPINC, have even developed their own web and email servers and systems. Ex: Microsoft Azure, IBM Cloud, etc.

The Importance of the Cloud in Business

Since there are millions of cloud servers located in data centers worldwide, companies and individuals from around the world can use cloud computing resources without needing to build and maintain physical infrastructure. Therefore, businesses only pay for what they use and can easily collaborate because users can access cloud servers from virtually anywhere.

With the minimal costs and stable infrastructure cloud servers provide, companies can then focus their resources on scaling their business up or down depending on demand. And since cloud providers also manage updates and maintenance for hardware, software, and security, it frees up internal resources. All in all, cloud computing has changed the entire business industry, letting companies focus on growth and innovation without having to worry about infrastructure management.

For more information or assistance on cloud services, don't hesitate to reach out to our experts.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#aws #blog #business #businesstips #businesstools #cloud #cloudcomputing #cybersecurity #emailhosting #google #googledrive #hosting #iaas #ibm #icloud #microsoft #paas #saas #smallbusiness #tech #technology #web #webhosting #website #websites #webtools

What’s New Newsletter Vol. 221 “Tech Support for Business”

5月

24日

With how contemporary business has become, technology is no longer just a tool in business; it’s the base businesses today are built and operated. Because of this, having quick, effective, and high-quality tech support is vital to keep business running smoothly by minimizing downtime and addressing any technical issues. That’s exactly why we have an expert in-house team at PSPINC, offering their services to other small business owners.

From on-site maintenance or remote assistance to network design and configuration, our IT support team is always ready to help! When you call our team for help, unlike many other tech support services, you won’t spend time talking to a machine. Instead, you’ll meet a valued member of our support team who will give you the professional support you deserve. To get technical assistance today, reach out to our team by calling 1-800-232-3989 or emailing support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #customerservice #customersupport #cybersecurity #digitalmarketing #itsupport #marketing #marketingdigital #pspinc #smallbusiness #tech #technology #techsupport #web #webdesign #webhosting #website #webtools

What’s New Newsletter Vol. 220 “Company Blogs”

5月

17日

You may have noticed that many businesses have a blog section on their website. While it can be great for announcing sales and pertinent company changes, businesses can use a company blog for more than just newsworthy topics. You can also use a company blog to build credibility with content marketing.

Content marketing is the creation and sharing of digital content and is non-promotional in nature. Since blogs are generally longer-form content, businesses can demonstrate their expertise while educating their customers as well as potential customers. You can add the blog as a separate page on your website or move it to a blogging platform like Bloguru. As a free blogging platform without ads, setting up your company blog has never been easier. Get started by going to bloguru.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingtips #newsletter #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

What is a Qualified Lead?

5月

15日

When it comes to a business’s sales process, lead generation is an important starting point. Lead generation is the process of identifying and developing potential customers to lead to a sale. But it’s crucial to remember that a lead differs from a qualified lead. A lead refers to anyone interacting with your business, whether visiting your website or calling your brick-and-mortar store.

However, a qualified lead refers to someone who hasn’t just engaged with your business but is ready to buy, which is determined through qualifying criteria. Qualifying leads will help streamline the overall sales process by weeding out disqualified leads and discovering patterns that will help inform future marketing strategies.

What to Do With Disqualified Leads

Disqualified leads refer to leads that have proven to be unqualified as suitable potential customers. This could include spam messages on social media or test form submissions from a coworker. In cases like that, it’s best to remove them from your sales pipeline because they aren’t worth the extra time and effort it would take to nurture them. Plus, that way, you can focus on nurturing your qualified leads. Other ways to deal with disqualified leads include:

1. Offer other viable solutions

In cases where a lead has been disqualified but could still benefit from something else your business offers, try offering them a better solution.

2. Nurture the lead

In cases where the lead has been disqualified but still has the potential to become a customer in the future, nurture that lead toward a sale by sending them relevant content and building a relationship with them.

3. Keep them in your database

Even though it’s a disqualified lead, keep their information in your database so that you know to instantly remove them without having to go through the process over again.

With so many different marketing tasks, it’s best to streamline the overall process by determining how to qualify those leads. Every business’s strategy is different, but, at the end of the day, all that matters is that it works for your business needs. Lead generation is a great asset for businesses to build credibility, drive website traffic, and increase overall sales, but remember to focus your efforts on nurturing qualified leads.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #digitalmarketing #leadgeneration #marketing #marketingdigital #marketingtips #pspinc #qualifiedlead #qualifiedleads #smallbusiness #tech #technology #web #website #websites

What’s New Newsletter Vol. 219 “Reach International Customers with Localization”

5月

10日

Every international audience is different. Not just in their language, but also in how they behave and how their culture informs their decision-making. For businesses looking to branch out internationally, localizing their content effectively is vital to appealing to those audiences. That’s where localization comes in. It’s about more than simply translating written content from English to another language, it’s also about making sure the meaning of those words translates over.

In the 90s, PSPINC was known as “Double Byte Specialists” specifically because of our experience and expertise in localizing content between English and Japanese. Today, we continue using that expertise to build software and offer our U.S. and Japanese customers services. If you’re looking to localize your content for your Japanese audience, our expert team is always ready to help!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #japanese #localization #marketing #marketingdigital #marketingtips #sales #smallbusiness #socialmedia #tech #technology #web #webdesign #website #websites

What’s New Newsletter Vol. 218 “Affordable Logo Design”

5月

3日

One of the first parts of a company’s brand that a potential customer sees is its logo. So, it’s important to have one that not only looks great but represents what you want your company to stand for. While that sounds easy to say, it’s hard to figure out what that really means and what that work really entails. Luckily, we have a team of experts with the experience you need to create an effective company logo.

Whether you’re starting a new business or you’re looking for a full rebrand or refresh, we have just what you need! Our logo design process starts with a finding session where our team learns more about your business and where to start their design process. Then, they go to work and by the end, you’ll get the logo you’ll need for your business. And all for an affordable price. Starting at just $200 per logo, it’s never been easier and more affordable to establish your professional brand with a new logo. Get started today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.