Impact of Website SEO with Search Engines: Keywords

Website SEO (search engine optimization) is an extremely important factor in creating a website. It is the process of optimizing a website so that it can maximize the number of visitors that find it by being ranked high on the list of results in search engines.

Today we are going to discuss keywords and the impact they can have on your website.

What are keywords?

Keywords are ideas and topics that define what your content is about. In terms of SEO, they are the words and phrases that searchers enter in search engines. If you boil down everything on your page — all the images, video, copy, etc. — to simple words and phrases, those are your primary keywords. As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for, so they have a better chance of finding your content among search results.

Why are keywords important?

Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages. The keywords you choose to target will determine what kind of traffic you get.

Keywords are as much about your audience as they are about your content. You might describe what you offer in a slightly different way than how your customers may search for it.

To set the right keywords, create content that ranks well organically and drives visitors to your site, you need to understand the needs of those visitors. It is not a stretch to say that setting appropriate keywords is a basic element of online marketing.

Planning to get started with your own website? PSPinc is here to support you!

PSPinc offers WebdeXpress, an easy-to-use web builder tool, to establish your website. We develop our software tools such as WebdeXpress with SEO in mind!

Contact us online or call us toll-free 1-800-232-3989 today if you want help getting started!

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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

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