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PSPINC CEO Kenichi Uchikura's Blog

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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com

Ken Uchikura Newsletter Vol. 249 The Market Decides What Will Sell

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Ken Uchikura Newsletter Vol. ...

The Market Decides What Will Sell

In business, oftentimes, things don't sell as expected or, conversely, unexpected things sell. This is because there’s a difference between how a manager sees the market and the reality of the market. But this isn’t just true for business managers. Even after doing market research, it’s not uncommon for the market to be out of sync with actual market trends. So how do you know what will sell when you make a product, and how do you know what the market wants? Here are some ways that’ll help you figure it out:

Consumer Feedback

It’s impossible to talk directly to new customers. However, it is possible to talk to existing customers. It goes without saying that customer feedback is an important source of information. Just because we do market research, it doesn’t necessarily mean we’ll hear the real story there. It’s important to talk with customers in as informal a setting as possible.

Sales Opinions

Salespeople are the ones who actually talk directly with customers. They’re usually involved in a variety of conversations with customers. I think it is safe to assume that the information that comes into their ears can be trusted since they get it directly from the customer.

Free Versions

Instead of a full-scale, paid digital product or service, release a free version that anyone can sign up for and see how it goes. If the response is positive, release a paid professional version to introduce it to a larger number of consumers.

These are just three ways to help figure out what will sell, but there may be other good ways to check out the market. Let us know if you have any others in mind.



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #KenichiUchikura #PSPINC #PacificSoftwarePublishing #SaaS #SecurityVideo #WalkaMile

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Trying to Find the Good Price for Japan

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Trying to Find the Good Price ...
I'm planning another trip to Japan toward the end of October.
It is very hard to find good price on business class to Japan.
I have been serching on the net using sits like "Expedia" "Fareboom" "Google Flights" "Booking" "Priceline".
I still have tme so I will search more.
It is fun to searvh for hidden deals.




Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #KenichiUchikura #PSPINC #PacificSoftwarePublishing #SaaS #SecurityVideo #WalkaMile

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It feels like autumn.

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It feels like autumn.
After returning from the steamy hot weather in Japan, I find it quite chilly here in Bellevue. It feels like autumn. I visited the Bellevue Botanical Garden today, and it was lovely, but I regret not wearing something warmer this morning.




Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

#Bloguru #BusinessTrip #KenichiUchikura #PSPINC #PacificSoftwarePublishing #SaaS #SecurityVideo #WalkaMile

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PSPINC Branding

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PSPINC Branding
Do you know the history of PSPINC's logo?

When we began publishing US software in Japan, our Japanese distributors did not want to publicize the existence of PSPINC. As a result, they prohibited us from printing our company name on the Japanese version of the software package.

In response, we redesigned the logo in a way that made it less obvious to read "PSP," and then we printed it on the package. Can you identify "PSP" in our logo?


Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

#Bloguru #BusinessTrip #KenichiUchikura #PSPINC #PacificSoftwarePublishing #SaaS #SecurityVideo #WalkaMile

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Birthday

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Birthday Birthday
Thank you, everyone, for your birthday wishes! I'm truly grateful and touched by all the warm messages. Celebrating my birthday brings me so much joy, even though I must admit I'm not particularly thrilled about the aging part. But hey, aging is inevitable, right? Let's focus on the positive moments and the memories we create.

I hope each and every one of you has an amazing day ahead. Your kind words have already made mine special. Cheers to life and making the most of every moment!




Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

#Bloguru #BusinessTrip #KenichiUchikura #PSPINC #PacificSoftwarePublishing #SaaS #SecurityVideo #WalkaMile

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Next Japan Trip

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Next Japan Trip
I just came back from Japan last Staurday but I already booked my next Japan trip.
It will be from October 22 (Sunday) to Novermber 5 (Sunday).

This will be my 5th Japan travel since Japan has opened its door, after the Covid lockdown, last October. I don't usially travel this much to Japan but I am trying everything I can to reestabish and create new relationships with Japanese vendors and parners. I believe noting really moves forward without face-to-face meetings.



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

#Bloguru #BusinessTrip #KenichiUchikura #PSPINC #PacificSoftwarePublishing #SaaS #SecurityVideo #WalkaMile

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Ken Uchikura Newsletter Vol. 248 Individual Responsibility

スレッド
Ken Uchikura Newsletter Vol. ...

Individual Responsibility


When I first started working a long time ago, someone told me today's youth have gotten weaker. They used to work hard in a much harsher working environment. Such was the case with me back then. I worked from morning until midnight, and we all went out drinking after work. There were times when we missed the last train and we stayed at the office, or we all stayed at a hotel. I’m not trying to say they were right, but it was just the norm back then. There was no such thing as "working overtime”. And I didn't even think about separating my work life from my personal life. But if I didn't, I wouldn't have been part of the team. That’s why there weren’t any promotions, and I think it’s also why creating female managers was hard.

But the company didn’t dictate these decisions. They were my own. Everything was the world of the company and I was working within it. And that’s how it was supposed to be. I didn't even feel like I was working overtime.

However, these days, thinking that way is wrong, and the company and employees are two separate things. I believe this is an American way of thinking that has spread to Japan and the rest of the world. This has since led to the idea that a company is a company, and an individual is an individual, and politics has the role of regulating the company and protecting its employees.
 
We live in a time where society’s, companies’, and individuals’ roles are becoming increasingly clear, but we can’t forget that workers keep society and companies running. Society uses regulation to control the company, and the company uses people according to that regulation. Is this really the way to achieve teamwork? I sometimes wonder, but perhaps it is outdated to feel that way.



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

#Bloguru #BusinessTrip #KenichiUchikura #PSPINC #PacificSoftwarePublishing #SaaS #SecurityVideo #WalkaMile

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Balancing

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Balancing
I believe that in order to create a successful business, you need:

(1) A quality product
(2) Effective marketing and sales efforts
(3) Strong customer support

Without any one of these elements, you're likely to face failure.

成功するビジネスを築くためには、次の要素が必要です:

(1) 優れた製品
(2) 効果的なマーケティングと販売活動
(3) 強力な顧客サポート

これらの要素が一つでも欠けると、失敗を目の前にすることになります。





Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

#Bloguru #BusinessTrip #KenichiUchikura #PSPINC #PacificSoftwarePublishing #SaaS #SecurityVideo #WalkaMile

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Japanese lunch with a client

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Japanese lunch with a client
Indulging in a delightful Japanese-style luncheon with my esteemed client was a truly exquisite experience. The centerpiece of this culinary delight was none other than the revered Hitsumabushi. Originating from the vibrant city of Nagoya in the Aichi Prefecture, Hitsumabushi is a splendid creation featuring succulent grilled eel harmoniously paired with fragrant rice. Its allure lies in the art of savoring it through three distinct approaches, each adding a layer of nuance to the dining encounter.

Complementing this culinary masterpiece were additional delights – an assortment of Tempra and Sashimi, accompanied by a selection of thoughtfully crafted small dishes. This ensemble created a symphony of flavors, showcasing the finest in Japanese gastronomy.

The Hitsumabushi tradition was elegantly upheld at the Hiarakawa Restaurant, nestled within the exquisite confines of Hotel Endonds in Tokyo. This establishment's commitment to authenticity and excellence ensured that the meal was a journey into the heart of Japanese culture and cuisine.

https://edmont.metropolitan.jp/restaurant/list/hirakawa/hirakawa/copy_of_unagi_hitsumabushi.html



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

#Bloguru #BusinessTrip #KenichiUchikura #PSPINC #PacificSoftwarePublishing #SaaS #SecurityVideo #WalkaMile

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Left Super Warm Tokyo Heading to Seattle

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Left Super Warm Tokyo Headi... Left Super Warm Tokyo Headi... Left Super Warm Tokyo Headi... Left Super Warm Tokyo Headi... Left Super Warm Tokyo Headi... Left Super Warm Tokyo Headi... Left Super Warm Tokyo Headi...
Those are the pictures from the train ride to Narita Airport and until the boarding to the Japan Airline. The direct flight is less than 9 hours and flying on business class make it so easy. I slept well on the plane but I still needed to sleep more ehan I got back.

I think arriving back in Seattle on Staurday was a good idea. I have whole Sunday to recover.




Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

#Bloguru #BusinessTrip #KenichiUchikura #PSPINC #PacificSoftwarePublishing #SaaS #SecurityVideo #WalkaMile

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