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PSPINC CEO Kenichi Uchikura's Blog

https://jp.bloguru.com/ken

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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com

Define your target!!!

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Define your target!!!
When selling products or services, it is crucial to clearly define the target market. Focusing on specific customer segments or needs makes it easier to create messages and devise sales strategies. Conversely, products or services designed for a broad audience can make it challenging to identify and target a specific market, leading to intense competition. Below, I elaborate on these perspectives.

1. Understanding the Target Market and Crafting Compelling Messages: Understanding who the product or service is intended for is a critical step in grasping the expectations and needs of that market. Creating messages tailored to specific customer segments enhances appeal within that market. A deep understanding of the target market allows for emphasizing the unique features of the product or service, making the proposition more attractive to customers.

2. Market Limitation and Avoiding Competition: Focusing a product or service on a specific market is beneficial for differentiation and avoiding intense competition. A broad market often results in fierce competition and price wars. On the other hand, narrowing the focus to a specific market reduces the number of competitors, minimizing the likelihood of customers switching to alternatives from other companies. This facilitates the pursuit of value and differentiation beyond just pricing.

3. Starting from a Small Market and Growing: Initially, limiting the market may seem like starting in a small space, but concentrating efforts on building a share and enhancing satisfaction gradually leads to growth. Catering to specific needs in a small market allows for the establishment of strong bonds with customers. Success in this market can serve as a foundation for expansion into other markets, leveraging a strong brand and track record.

4. Optimization for Specific Markets and Increasing Customer Loyalty: Focusing on a specific market allows for optimizing products or services to meet the unique needs of that market. This optimization enhances customer satisfaction and, consequently, increases customer loyalty. Delivering excellent customer experiences in a specific market promotes repeat purchases and word-of-mouth referrals, facilitating the acquisition of new customers.

In summary, limiting the market can offer unique advantages for businesses. By concentrating efforts on a specific market, differentiation can be achieved, leading to a strong and stable position in the long term.
 
 
 

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

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Accessing All PSPINC's SaaS from one location

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Accessing All PSPINC's SaaS f... Accessing All PSPINC's SaaS f...
PSPINC has recently introduced a new service facilitating access to most of PSPINC's Software as a Service (SaaS) offerings. This convenient solution allows you to log in to all applications from a centralized location.
 
Discover this enhanced functionality by visiting https://apps.pspinc.com/.
 
PSPINCは最近、PSPINCのほとんどのSoftware as a Service (SaaS) サービスへのアクセスを可能にする新しいサービスを開始しました。このサービスを使用すると、すべてのアプリケーションに単一の場所からログインできます。
 
この新しい機能を探索するには、https://apps.pspinc.com/ を訪れてください。
 
 

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

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Arrived Back in Seattle

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Arrived Back in Seattle Arrived Back in Seattle
I witnessed a beautiful sunset and moonlit sky last night, capping off a profoundly meaningful trip to San Diego. This marks my final business trip of 2023, with an upcoming journey to Japan at the end of January.
 
Over the past month, the exchange rate for the Japanese Yen has shifted from 150 yen to 141 yen, resulting in a 6% strengthening of the Japanese yen. While I'm uncertain about the cause of this change, it has made traveling to Japan more expensive. However, considering our company generates revenue in Japanese yen, a stronger yen is advantageous for us.
 
 
 

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

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Dinner with our team in San Diego

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Dinner with our team in San D... Dinner with our team in San D... Dinner with our team in San D... Dinner with our team in San D... Dinner with our team in San D...
One of the main reason I come to San Diego is to make sure our team are health physically and mentally. One of the best ways to finding those thing are having dinner with the team. We have a great team in San Diego. 
 
 
 

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

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Ken Uchikura Newsletter Vol. 263 Custom Software Development

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Ken Uchikura Newsletter Vol. ...

Custom Software Development

Custom software development extends beyond large corporations because it isn’t just designed to create a specific function or process but also to offer solutions for enhancing existing operations.

In numerous instances, software is essential for automating manual tasks, enabling employees to concentrate on more critical activities and saving valuable time and effort. Custom software finds applications across various business domains, including data entry and processing, customer management, and inventory control.

The following are examples of systems well-suited for small and medium-sized businesses, offering significant implementation benefits:

1. Custom ERP Systems

An integrated Enterprise Resource Planning (ERP) system can streamline business processes such as accounting, inventory management, and human resource (HR) management. This facilitates centralized data management and enhances overall business efficiency.

2. Customer Relationship Management (CRM) System

A tool designed for building or strengthening customer relationships. It lets you track customer information, optimize sales activities, and enhance customer service.

3. Online Shopping Cart

Retailers can create an online shopping cart system to sell products and services, thereby facilitating increased online sales.

4. Workflow Automation

This tool streamlines business processes and improves efficiency, which includes automating approval processes and tasks.

5. Reservation Management System

For reservation-based businesses like hotels, restaurants, and service providers, a reservation management system automates handling reservations and availability.

6. Inventory Management System

Custom inventory management systems are designed to effectively manage inventory, optimize stock levels, and reduce losses for manufacturing and retail businesses.

These are just general examples and can vary based on business types and needs. Custom software proves beneficial for small and medium-sized businesses, enabling them to focus on specific operations, ultimately improving efficiency and competitiveness. Feel free to contact PSPINC to discuss your specific needs, as we are confident that our experience and achievements will help you with your business needs.
 
 

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

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Good Morning from San Diego

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Good Morning from San Diego Good Morning from San Diego Good Morning from San Diego
It's a beautiful morning here in San Diego. My second day here is started.
 
 
 

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

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Mt. St. Helens

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Mt. St. Helens
I had a greart view of Mt. St Helens from the plane from Seattle to San Diego. I remember this mountain blowing up in 1980. I was in the school in California. Where were you when this mountain blew up?
 
 
 

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

ワオ!と言っているユーザー

Arrived in San Diego

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Arrived in San Diego Arrived in San Diego Arrived in San Diego Arrived in San Diego
I woke up early and took a flight to San Dego this morning. The flight was only just over 2 hours. I left Seattle's gloomy weather and arrived in sunny San Diego. Nice! I am spending time with staff in San Diego and LA.
 
 
 

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

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What is PSPINC?

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What is PSPINC?
PSPINC is not just a typical software development company; it is a research and technology firm specializing in business application software. Rather than simply undertaking software development projects, PSPINC actively seeks to establish partnerships with businesses, aiming to streamline and automate operational tasks based on the unique needs identified through open communication.

Our primary focus is on addressing the day-to-day challenges faced by businesses in their operational workflows. We provide innovative solutions for simplification and automation in the form of Software as a Service (SaaS). PSPINC, as a comprehensive service provider, covers everything from software design, development, and customization to hosting, operational support, and upgrades.

PSPINC's approach goes beyond delivering software solutions; we prioritize close collaboration with clients to accurately understand their needs and challenges. By consistently offering end-to-end services, PSPINC empowers client companies to concentrate on innovation and achieve growth.

Emphasizing a high awareness of security, PSPINC incorporates the latest security measures to ensure the robust protection of client data and business processes. This commitment provides clients with reliable solutions, fostering a sense of trust in their digital transformation efforts with PSPINC.

PSPINC is more than just a software provider; it acts as a strategic partner in supporting business growth and development. Valuing collaboration with clients, PSPINC flexibly adapts to the evolving technological landscape, positioning itself as a reliable ally in navigating the challenges of the digital era.





Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

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My Audiences

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My Audiences
Understanding the audience that engages with my posts on social media is crucial. It allows me to tailor my messages to resonate with a specific demographic and ensure that the content I share holds significance for that particular audience. By knowing who my followers are, I can create content that not only aligns with their interests but also adds value to their online experience. This approach helps in building a more engaged and connected community, fostering meaningful interactions, and ultimately contributing to the overall success of my social media presence.





Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
Twitter | Facebook | Linked In

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

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