PSPINC CEO Kenichi Uchikura's Blog

Do You Remember General Magic?

5月

25日

General Magic

I got to watch this movie.

#GeneralMagic #dreamersi #kiroboto #marketing #pspinc #valueproposition

Company Lunch Today

5月

24日

We had a company lunch today.

#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

My usual gym is closed.

5月

23日

My gym is closed until May 27 and I will be traveling to Asia starting May 28. I guess I have to go to another gym.

Aldarra #13 ... Par 3 230 Yards ... Member Tee

5月

22日

Member Tee 230 Yard

I don't really remember ever playing this long.

#AldarraGolfClub #Golf

Click It Audio + Greeting Card

5月

21日

One of the variations of using Click It Audio is to enable people to Ecore voice and paste it on the greeting card in the form of QR code.

Http://www.clickitaudio.com

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

#clickitaudio #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #postinheaven #pspinc #valueproposition

Beautiful Day for Golf

5月

20日

I started this late
The round was 4 spurs and 10 minutes,

This I when the round was done.

Scire ... I played from the Club Tee.

It was really a nice day for a round golf in the afternoon.

Business Trip to Japan

5月

19日

I used to go to Costco to buy small gifts for meetings in Japan. But lately I am using Trader Joe's to buy gifts.

#dreamersi #feebackonpilotsbt #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

Golf with Seattle Execs Friends

5月

18日

Inglewood Golf Club
Since 1919
100 years old.

I love the 4 four round.
I think we played in 3.5 Hours Today.

Beautiful but Challenging

18th hole par 5 ... I got my first birdy.

Score Card

I was invited to play golf at Inglewood Golf Club this morning. What a great golf course. I shot 51/44 = 95 today. I have a few excuses.

(1) This was my second full round of the year.
(2) I was recovering from the Arthritis and Infection of my foot joint.
(3) I was using company golf club with regular shaft (I usually play Stff).

But for that I think I played better than I was expecting especially the back nine.

#GolfInglewood

Jigsaw Puzzle

5月

17日

I got a small 100 piece jigsaw puzzle from the Seattle Executives Classfication Talk other day. I opened it and build it ... it took long time.

But it is missing three pieces. Come on!!!
I am crying.

#dreamersi #feebackonpilotsbt #kiroboto #marketing #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

Newsletter Vol. 24

5月

17日

I want to do marketing.

Dear Reader,

When you ask many applicants what they want to do, most of them say they want to do “Marketing”. When I hear that I asked them to define marketing. Then they tell me “Advertisement Creation”, “Advertisement Placement”, “Search Engine Optimization”, “Social Media Campaigns” and so on. So I ask if they think “Marketing” is a revenue-generating function of the company? Most of them think so.

I tell them unless you are a big corporation which has a lot of money to burn, “Marketing” is an expense. I understand the purpose of “marketing” is to generate revenue, but there is no guarantee that the money you spend will generate any income. So for me, “Marketing” is an expense which needs to be justified not just by the gut feeling, but the bottom line.

So, when you do your “Marketing”, you need to keep track of how much you spend how much you get back. You start small and test the water. When you find a small marketing program that generates at least what it costs, you start increasing the budge. Anything you do that generates no return, terminate it immediately.

Do not hire any outside marketing specialists. Their job is to make you spend money. They make nothing if you do not spend. Remember “Marketing” is an expense not revenue by itself.

***

Do you like what you have read? If so, please send me a comment to ken.uchikura@pspinc.com. If you do not like what you have read, you can unsubscribe any time by clicking the link below. You can also add someone as a subscriber at http://www.uchikura.co. Thank you.