By Kosuke KujiForeign nations led by the U.S. declared an early end to the coronavirus pandemic and returned to normal. In May, Japan will downgrade t...

By Yuji MatsumotoHappy New Year! We look forward to working with you again this year.No matter how good a product is, the message needs to be communicated for customers to try the product.let’s consider when the appropriate timing is and how to communicate the appeal of Japanese sake in a way that l...

Preserving pure and unchanging Japanese cuisineBy Elli Sekine“Kiss Seafood” is located in a corner of a building which is not very easy to spot from the main street of Japan Town. No sigh is up outside, so hardly anyone will notice there is a restaurant there. There are only ten seats, and the space...

Organic vegan Japanese restaurantPopularity has resulted in two L.A. locationsBy Keiko Fukuda“Shojin” located in a shopping mall in downtown Los Angeles is a vegan restaurant where only organic vegetables are used for their dishes, but you can still enjoy the taste of authentic and creative Japanese...

Choosing the Right Japanese Sake for Your RestaurantBy Yuji MatsumotoIn this issue, I would like to mention a few pointers regarding how to select Japanese sakes that match your store.1. Is the price set to match the average customer's spending amount? If customer spending is about $30, please check...

Western cuisine with EuropeBy Keiko FukudaThe featured restaurant, “Café Hiro” is located in a small shopping mall in the city of Cypress in Orange Co...

Every menu item is $3.90! What is the secret for the success of running the reasonably-priced and delicious izakaya?By Aya OtaThere is a restaurant which is rapidly becoming a topic of conversation. They offer every food and drink for one price of $3.90, and do not take tips. The name of the restaur...

New flavor added to taste of traditional cuisine Nowadays, you can taste all kinds of Japanese food including sushi, tempura, and ramen in the U.S. It seems like the Japanese food boom has peaked, and almost every type of Japanese food you can think of can be acquired now. On the other hand, however...

Restaurant “Blow Fish, ” a leader of popular Japanese cuisine, expands by opening ramen shops This year, restaurant “Blow Fish” that garnered attention for their innovative full-bar and fusion sushi with Japanese pop culture as the theme, celebrates 20 years in business. This trendy style created a ...

Stylishly arranged Japanese IzakayaWilliamsburg in Brooklyn, New York, is known for the highest fashion sense in town.More and more unique boutiques a...