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- Sake Nation: “Young Japanese consumers and Japanese Sake②”
Japanese Sake : All Japan News,Inc
https://jp.bloguru.com/JapaneseSake_AllJapanNews
自己紹介
By All Japan News,Inc
Yuji Matsumoto
Master Sake Sommelier
Finalist of the 2nd World Sake Sommelier Competition. Graduated from Keio University Faculty of Law, Department of Political Science. Worked for Nomura Securities for 10 years. Former president of California Sushi Academy Former chief of planning dept. at Mutual Trading. Currently working for Kabuki Restaurant Corp. as a Beverage Manager of Sake.
Kosuke Kuji
Fifth Generation / Brewery Owner
Nanbu Bijin, Inc.
Born May 11, 1972. Entered Tokyo University of Agriculture's Department of Brewing and Fermentation. In 2005 became the youngest person ever to receive the Iwate Prefecture Young Distinguished Technician Award. In 2006 was selected to be a member of the board of trustees of his local alma mater, Fukuoka High School. Currently is featured in a number of media outlets including magazines, radio, and television.
*Positions of Public Service: Chairperson, Cassiopeia Corporation Youth Conference; School Board Member, Fukuoka High School, Iwate Prefecture, Vice-Chairman, Technology Committee, Iwate Prefecture Brewers and Distillers' Association.
Ayaka Ito
Owner of BESHOCK Ramen Sake Bar
Born in Nagoya, Aichi prefecture. Started going abroad including the US, Canada, and South Korea to study and deepen knowledge while still in high-school. Encountered with Japanese sake in Tohoku, while being involved in a long-term volunteering activity for the Great East Japan Earthquake. Sake of Miyagi, a famous region for sake making, was so impressive- ”I didn’t know such delicious domestic sake existed in Japan!” BESHOCK was opened in San Diego to let the world know the goodness of Japanese sake and Japanese cuisine for a responsibility as a specialist/Sake sommelier.
Ryuji Takahashi
Regional Sake Specialty Store "Ji Sakeya" Owner, Master Sake Sommelier, Shuto-Meijin, and the charismatic guru of ordinary sake.
Plans and manages events and seminars with his own unique flare to introduce the appeal of Japanese sake and cuisine, unaffected by the latest trends, while managing a jizake retail store.
David Kudo
Sake Sommelier
Master Sake Sommelier
President, All Japan News Inc.
Born Kita-Akita City, Akita Prefecture. Took over as Executive Officer of the Japanese Food Trend News founded in 1991, when the predecessor was assigned back to Japan. Currently distributed as Japan Restaurant News (20,000 issues published electronically) in North America, Japan, and Southeast Asia.
最新コメント
Sake Nation: “Young Japanese consumers and Japanese Sake②”
By Kosuke Kuji
This is the second report about young Japanese consumers and Japanese sake.
The previous report was about a social gathering organized in Asakusa district, while this report is about another social gathering organized in Shibuya district.
As you know, Shibuya district is a renowned gathering place for the Japanese youth, a district that represents young consumers. I also frequented the Shibuya district when I was young.
The “Sake Park” event is held at the newly renovated Miyashita Park as the venue in the Shibuya district. Held this year for the third time, many youths from Shibuya district gather every year.
This event attracts 25 sake breweries and 5 craft sake brewers (unrefined sake producers not licensed to brew sake) from nationwide.
Artists also participate in this event. DJs start performing live at the venue in the afternoon, etc., where sake is enjoyed in a lively environment characteristic of Shibuya district.
Guests dancing to the rhythm of the music with a cup of sake in hand is an interesting sight unique to Shibuya district, also captured in video footage.
The event is attended by “gyaru” (young “gals” wearing loud, bold, and expressive street fashion, a subculture of Japanese street fashion popularized in the 1990s), young IT professionals, and other guests who enjoyed sake with music, a sight atypical from the usual sake sampling events attended by old men only, which shed a ray of hope into the future of the Japanese sake industry.
Encouraging the consumption of sake served in a sake pub is a difficult way to attract young consumers, who might hesitate to step inside. Therefore, serving sake with live music and performances by DJs in the Shibuya district is a great way to attract young consumers to try sake, a highly promising effort in my opinion.
The previous report was about a social gathering organized in Asakusa district, while this report is about another social gathering organized in Shibuya district.
As you know, Shibuya district is a renowned gathering place for the Japanese youth, a district that represents young consumers. I also frequented the Shibuya district when I was young.
The “Sake Park” event is held at the newly renovated Miyashita Park as the venue in the Shibuya district. Held this year for the third time, many youths from Shibuya district gather every year.
This event attracts 25 sake breweries and 5 craft sake brewers (unrefined sake producers not licensed to brew sake) from nationwide.
Artists also participate in this event. DJs start performing live at the venue in the afternoon, etc., where sake is enjoyed in a lively environment characteristic of Shibuya district.
Guests dancing to the rhythm of the music with a cup of sake in hand is an interesting sight unique to Shibuya district, also captured in video footage.
The event is attended by “gyaru” (young “gals” wearing loud, bold, and expressive street fashion, a subculture of Japanese street fashion popularized in the 1990s), young IT professionals, and other guests who enjoyed sake with music, a sight atypical from the usual sake sampling events attended by old men only, which shed a ray of hope into the future of the Japanese sake industry.
Encouraging the consumption of sake served in a sake pub is a difficult way to attract young consumers, who might hesitate to step inside. Therefore, serving sake with live music and performances by DJs in the Shibuya district is a great way to attract young consumers to try sake, a highly promising effort in my opinion.
酒豪大陸「日本の若者と日本酒②」
日本の若者と日本酒についての2回目のお話しです。
前回は浅草での会のお話しをしましたが、今回は渋谷です。
ご存じの通り、日本の若者＝渋谷、という図式が成り立つほど、渋谷は若者にとって若者を象徴する場所です。私も若いころは良く遊びに行きました。
その渋谷の新しくなったMIYASHITA PARKを会場に、「SAKE PARK」というイベントが開催されています。今年で3回目の開催で、年々たくさんの渋谷の若者が集います。
このイベントは全国から25の酒蔵と、5つのクラフトサケ（日本酒の製造免許は無いがどぶろくなどを製造する）の会社が集まります。
さらに、お酒だけではなく音楽アーティストも参加して、夕暮れからはDJライブなどが会場で開催され、渋谷らしい盛り上がりで日本酒を楽しむことが出来ます。
このような形での開催が出来るのは、まさに渋谷ならではで、ダンスのリズムを取りながら、手には日本酒という、すごい映像を見ることが出来ます。
ギャルもいるし、若いIT系の人や、もういつも見ているおじさんだけの試飲会とは全く違う方々が日本酒と音楽を楽しむ光景は、日本の日本酒の未来に希望を持てる瞬間だと思います。
日本酒だけを飲み屋で飲んで、といっても若い方々には伝わりにくく、行きにくいのも確かです。だからこそ渋谷という地で、音楽やDJライブと日本酒を掛け合わせる事で若者を取り込むことはとてもすごい試みだと思います。
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