PSPINC CEO Kenichi Uchikura's Blog

How do you make your product stand out?

6月

19日

Why should customer choose you over your competitors? Have you ever spend time to think about that? Here are some of the things you may be thinking about...

(1) Product
You may have better product than the other people.

(2) Service
You may have better service, after care, return policy, warranty than your competitors.

(3) Price
Your price is better then the others.

If you say "No" to all that, please tell me how you are able to stay in business. This is often called "Value Proposition". What is yours?

#Marketing #ValueProposition

I need peace and quiet

6月

18日

The roofing project is continuing ... People are walking and pounding on the roof. I need to go to some place quiet ... with Internet.

#PSPinc #Roofing

Golf with Seattle Execs

6月

17日

I played golf with friends from Seattle Executives Association at West Seattle Golf Course today. I shot 48/42 90 today. I sed the new Caraway set (i never used them before). It took few holes but I think I like this new sets.

#Golf

My New Car ... Just for tonight!

6月

16日

My Honda Pilot is at Lynnwood Honda for maintenance and fe other things. They let me borrow General Manager's car for tonight. Is this an Accord ... Wow, it has changed. Great service.

#HondaAccord

Roof Replacement has Started

6月

16日

Finally we are replacing old roof which started leaking. This will take about a week. The you own office buildings like we do, you are responsible for maintenance and repairs.

#PSPinc

At Lynnwood Honda

6月

16日

I came in for service. They are now doing few more things so I need to leave the car here. They go out of their way to service my car.

Sent via bloguru mobile.

Sports Authority Going Out of Business!!

6月

15日

There weren't many people.
20% off most everything ... not that cheap but if you buy and brand name merchandise, 20% is good.

As you come in the door.
It is not empty yet.

I just needed to take this picture. ; )
Can I buy this mannekin?

I might buy this.

I went to Sports Authority's Going Out of Business Sale today. Almost everything is on sale for 20% off the price tag. I am sure they are going down more but for now they still have everything in their store. I bought couple of things.

It is another bricks and mortar (B&M) store going down the drain. It just cost too much to maintain large store and staff to run it. People even go to the B&M to test the equipment and if they like it buy it online. At this point, unless you have very strong Internet presence and use the B&M to deliver or accept return, you cannot compete with Amazon and eBay and other online stores.

This trend will continue. The B&M store is a show case for the products for people t test out before they buy it online.

#GoingOutofBusiness #SportsAuthority

My take on Microsoft buying Linked in

6月

14日

$26.2 billion sounds a lot but it is a lot better buy than $8.5 billion they spent on NOKIA provided Microsoft can so something with 433 million Linked in users. When you think about it, Microsoft spend $60.51 per user. Linked in has revenue of $2.99 billion last year ... so that means, each user produced about $6.91 per year for Linked in. So that means Microsoft paid about 8.76 fold of the Linked in revenue. It's still not as bad as when we had .com boom.

#Linkedin #Microsoft

Do you print much?

6月

14日

We ha no use for stamp like this ... It says "Confirmed" in Japanese.

We do not print much anymore, do we?

We used to print everything and filed them. Now all documents are email and stored in the computer and the server. We do have copier but we don't use it much anymore. How about fax machine?

Do you know faxed documents are legal document but email is not. Did you know that. So when you write a letter to congress, VP or President, you need to fax it the mail it.

Make your email mobile friendly!!!

6月

13日

You cannot expect people to read your email if it is this small.

More people read email using smartphones than PC. You know that already. Many of you are reading the blog post on mobile devices. So, you need to make your email mobile friendly as well.

You need to spend so much effort writing your marketing email, but it all goes waste if your email is not readable on mobile devices. Check out http://www.newsmail.com by PSPinc. It makes your email change format depends on the size of the screen. It is called Responsive.

#NewsMAIL #PSPinc #ResponsiveEmail