By Yuji MatsumotoAmerican customers who come to Japanese restaurants anticipate enjoying cuisine and beverages not available in general American restaurants or supermarkets. According to a previously publicized survey, 70 American customers asked what they most look forward to at a Japanese restaura...

By Kosuke KujiJapanese liquor has been a culture which is unique to Japan since the ancient times. It exists only in Japan, and people started to call...

By Yuji MatsumotoIt's somewhat wasteful to use a high quality local regional sake for a cocktail, but if you use one that doesn't have too much of tha...

By Kosuke KujiSponsored by the Sendai Regional Taxation Bureau, last fall's Tohoku Sake Awards was held in Sendai.  Annual Japan Sake Awards was spons...

By Aya OtaBrick walls, spacious wooden counter, tastefully decorated interior, and beautiful tableware---It is a space which looks like an art gallery, but actually a restaurant that magically makes you feel welcomed. The restaurant is “Rabbit House”, where you can enjoy creative Japanese style tapa...

By Yuji MatsumotoHappy New Year!  I plan to work hard again this year to provide information that will help make Japanese sake an even more familiar a...

By Kosuke Kuji "The U.S. National Sake Appraisal" that has been held every year since 2001 was held again this year. Entries of over 350 sakes are eva...

By Yuji MatsumotoI once wrote before about the importance of naming in the branding of Japanese sake. This time, I would like to write about logo branding. The logo is an important symbol that represents the product of a company. When reviewing products popular worldwide, each company studies how to...

By Kosuke KujiThis year the ceremony of the 11th Sake Samurai was held on the premises of Shimogamo Shrine. Shimogamo Shrine is a great treasure that is also inscribed on the World Heritage List. The system of Sake Samurai started 11 years ago. Japan Sake Brewers Association Junior Council organized...

By Aya OtaThere is a restaurant that has a dignified appearance which makes you feel like stopping by in a corner of the busy East Village. When you step into the space as you are gravitated towards it, a noble and intense looking corridor runs before your eyes, and you feel as if you are entering a...