By Kosuke KujiA new way to promote Japanese sake fusing a 2-dimensional live-stream with a 3-dimensional in-person event requires us real-world sake b...

By Ryuji TakahashiJapanese sake sells most in the month of December. To say cheap sake, high-end sake, and sake products containing gold flakes all se...

By Yuji MatsumotoMany of those involved in sake tend to prefer to use vague and mysterious expressions. It seems as if they dislike saying anything de...

By Kosuke Kuji“The Japan Ginjo Sake Association” with over forty years of history held a new style of sake event that combines a live-stream (two-dime...

The Onin War (1467) prompted a civil war in Japan, a period of unrest when warriors fought for power nationwide.Products started to circulate actively in castle towns of warring lords and around temples and shrines. Local sake excluding “Soubousyu” (sake produced in Buddhist temples by monks) expand...

By Ryuji TakahashiBetween Shinjuku district and Hatsudai district is an area traditionally called the Jyunisou district on the west side of Shinjuku C...

By Yuji MatsumotoRecently in the U.S., wine discount stores like BevMo and Total Wine and More, etc., are prosperous. Also, rural areas have local large liquor stores that sell various alcoholic beverages (tequila, ji-beer (local craft beers), champagne, whiskey, etc.) in addition to wine. When I we...

Sake Nation “A new way to promote Japanese sake combines a live-stream (two-dimensional) event with an in-person tasting (three-dimensional) event: Part I”By Kosuke KujiThe production volume of Japanese sake has been dropping continuously in Japan to date since 1975. To the contrary, production volu...

By Yuji MatsumotoHappy New Year! We look forward to working with you again this year.No matter how good a product is, the message needs to be communicated for customers to try the product.let’s consider when the appropriate timing is and how to communicate the appeal of Japanese sake in a way that l...

Sake breweries were established by the Taira no Kiyomori era at the end of the 12th century. However, sake breweries started to operate nationwide around the 13th century.The Kamakura Shogunate (Tokiyori HOJO) destroyed approximately 37,200 sake barrels in Kamakura city in 1252, and promulgated the ...