The fundamental meaning of Ginjo is “sake brewed under close examination and scrutiny,” generally understood to be sake raised to the level of art fr...

Due to the implementation of the Liquor Tax Law revised in April 1, 1992, the long-standing Japanese sake “Classification System” was abolished. The S...

By Yuji MatsumotoIf you ask me if I enjoy having cocktails, my answer would be no. But that’s my personal preference. Develop sake and shochu cocktails at the restaurant and sell it. These cocktails are actually more popular, so I even have a “Sake Bomb” (a mix of hot sake and beer) on the menu. Oth...

By Kosuke KujiA new way to promote Japanese sake fusing a 2-dimensional live-stream with a 3-dimensional in-person event requires us real-world sake b...

By Ryuji TakahashiKanemasu Brewery (Shibata city, Niigata prefecture), producer of Junmai Daiginjo “Hatsuhana” and “Kinmasu,” celebrated 200 years sin...

By Yuji MatsumotoThe other day I had the opportunity to go to Las Vegas due to business, but couldn't believe that the day high was 45 degrees C (113 ...

By Yuji MatsumotoI’m often asked by Americans, “I often use wine for cooking, but can I also use Japanese sake?” Japanese sake contains many umami flavors not found in wine, so it’s great that they can be used in anything. Eliminating odorsOf course, sake is not only effective in eliminating odors f...

By Ryuji TakahashiLast year, many could not travel to their hometown due to the impact from the coronavirus, thus celebrated the year-end/New Year at home. For this reason, Japanese sake sold in high volumes compared to the end of the previous year. High-end sake over 10,000 JPY also sold in high qu...

By Ryuji Takahashi“All Nippon Product Fair,” titled traveling through Japan in three days, was organized by the Central Federation of Societies of Commerce and Industry, and held over three days in the Ikebukuro district of Tokyo in the Sunshine City building complex from November 19-21. This produc...

By Yuji MaatsumotoI was blessed with an opportunity to attend a lecture targeting salesmen for a wholesaler of Japanese food products in the U.S. The attendees handle various Japanese food products including sake. The theme of the lecture was not so much about the consumer’s question of “Which sake ...