By Yuji MatsumotoHappy New Year! We look forward to working with you again this year.No matter how good a product is, the message needs to be communicated for customers to try the product.let’s consider when the appropriate timing is and how to communicate the appeal of Japanese sake in a way that l...

Sake breweries were established by the Taira no Kiyomori era at the end of the 12th century. However, sake breweries started to operate nationwide around the 13th century.The Kamakura Shogunate (Tokiyori HOJO) destroyed approximately 37,200 sake barrels in Kamakura city in 1252, and promulgated the ...

By Ryuji TakahashiRecently, the “World Liquor and Cheese Festival” was held at the Daimaru Tokyo department store connected directly to the Tokyo Station, one of the terminal stations representative of Japan. The admission fee was 3,000 JPY, the shopping voucher to make purchases within the venue. T...

By Yuji MatsumotoWhat is good sake?Certainly one standard is the price, but we need to think if we can find a sake that has the value to satisfy ones taste. It is important to find a "sake that suits me" instead of a good sake. There would be a tendency for one that likes fully body red wines to pre...

By Kosuke KujiThe last issue introduced sake brewery “Tenbi” (Yamaguchi prefecture). New sake brewery “Kamikawa Taisetsu Sake Brewery” recently emerged in Hokkaido as well. This brewery was originally based out of Mie prefecture, where they acquired a license from an inactive brewery, transferred to...

By Ryuji TakahashiChinese restaurant Machi-chuka is a secret fad in Tokyo. Machi-chuka was featured on TV and also in an entire magazine issue. Recently, one food producer is selling pre-packaged food products and condiments named the “Machi-chuka series,” currently in demand and difficult to obtain...

By Kosuke KujiThe Japanese sake industry developed as a regional industry long-established in ancient times. On the other hand, this industry is difficult to enter for beginners. New license to produce sake is nearly impossible to obtain, a controversial issue with arguments for both sides. Meanwhil...

By Ryuji TakahashiThis summer was too hot in Japan. The temperature seems to be rising every year. These days, exceeding 104 degF is more common. This...

By Yuji MatsumotoThe other day I had the opportunity to go to Las Vegas due to business, but couldn't believe that the day high was 45 degrees C (113 ...

By Kosuke KujiThe novel coronavirus outbreak prompted the cancellation of sake events throughout Japan for nearly 3 years. Measures to prevent the spread of the virus are no longer enforced since March. No behavioral restrictions were imposed during the May Golden Week for the first time in 3 years,...