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Within the last few years, personalization has become a higher priority in marketing efforts, as many customers expect it on some level nowadays. In fact, a 2021 report from Mckinsey & Company found that 78% of consumers are more likely to purchase from a brand more than once if they personalize their marketing ...
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Within the last few years, QR (quick response) codes have become more popular, serving as a contactless, and therefore, sanitary, way of providing customers with information in person. A QR code is a graphical representation of digital data like a barcode. However, the difference between the two is that people can use a...
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While increasing overall sales is the ultimate goal for small businesses, working to generate leads is just as important. Lead generation involves gen...
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When PSPINC first started, our vision was to help grow the Japanese market by popularizing PC software, which was already established technology in th...
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Starting next week on December 27th, we’ll be making the following adjustments to our Pass Wizard plans: We will be changing our free plan to store up...
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Being perfect is overrated. In a business setting, trying to make everything you do perfect won’t work in the long term. But it’s only natural to want...
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In business, we still consider press releases as a fundamental part of the communication cycle when marketing new product launches and events. It is, ...
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With so many small businesses out there, it’s hard to convince customers to choose yours. Not only that, but you want those customers to stay with you...
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The holidays are here early this year because we’re now offering 50% off your first year of Pass Wizard Pro, our secure password manager. Just use the...
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Over the last decade, some companies have announced their support for or opposition to a social issue. And it’s happened much more in the past few yea...
