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There can be a lot that goes into marketing for a business. And it can be overwhelming. But having an overarching marketing plan to do so makes it muc...
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The elements of a good marketing plan include two things: marketing objectives and a marketing strategy. Many people mistake an objective and a strategy as being the same thing, when, in fact, they are not. An objective is a more specific path to take to achieve your business goals. Examples include...
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For businesses today, you want as many customers as you can get to buy from you. The problem is, when you try to market to everyone, your efforts end ...
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The key to a successful marketing campaign is an effective marketing strategy. But it’s hard to put one together if you don’t assess where the company...
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Today is your last chance to get 50% off Pass Wizard Pro! As a fully encrypted system, you can store, manage, and even share passwords securely withou...
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For businesses today, there are so many resources designed to help marketers promote their business. And with where technology is now, most marketers ...
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Within the last few years, personalization has become a higher priority in marketing efforts, as many customers expect it on some level nowadays. In f...
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Within the last few years, QR (quick response) codes have become more popular, serving as a contactless, and therefore, sanitary, way of providing cus...
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While increasing overall sales is the ultimate goal for small businesses, working to generate leads is just as important. Lead generation involves generating customer interest for a product or service, hopefully resulting in a sale. It’s an important part of conducting business because it helps your...
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When PSPINC first started, our vision was to help grow the Japanese market by popularizing PC software, which was already established technology in th...
