Recently, the term ‘Doburoku’ (unrefined sake) is hardly used anymore. Doburoku is a traditional Japanese white cloudy sake produced from rice, malted...

By Ryuji Takahashi  The “Tokyo Winter Sake Festival in Yoyogi 2023” was held at the Tokyo Yoyogi Park over three days from January 27~29. The concept ...

By Yuji MatsumotoIf you ask me if I enjoy having cocktails, my answer would be no. But that’s my personal preference. Develop sake and shochu cocktails at the restaurant and sell it. These cocktails are actually more popular, so I even have a “Sake Bomb” (a mix of hot sake and beer) on the menu. Oth...

By Kosuke KujiA new way to promote Japanese sake fusing a 2-dimensional live-stream with a 3-dimensional in-person event requires us real-world sake b...

Japan has four distinct seasons, thus enjoying a long-established custom of taking in the seasonal ambiance with seasonal sake each season. “Hanamizak...

By Ryuji TakahashiJapanese sake sells most in the month of December. To say cheap sake, high-end sake, and sake products containing gold flakes all se...

By Yuji MatsumotoMany of those involved in sake tend to prefer to use vague and mysterious expressions. It seems as if they dislike saying anything de...

By Kosuke Kuji“The Japan Ginjo Sake Association” with over forty years of history held a new style of sake event that combines a live-stream (two-dime...

The Onin War (1467) prompted a civil war in Japan, a period of unrest when warriors fought for power nationwide.Products started to circulate actively in castle towns of warring lords and around temples and shrines. Local sake excluding “Soubousyu” (sake produced in Buddhist temples by monks) expand...

By Ryuji TakahashiBetween Shinjuku district and Hatsudai district is an area traditionally called the Jyunisou district on the west side of Shinjuku C...