By Aya Ota “I wonder, since when did Americans start to enjoy Japanese sweets this much?” ---You cannot help but feel such astonishment when you look at the store-front of Cha-An BONBON, where many customers crowd around. Cha-An BONBON opened on May 1 of this year as a place where you can take out t...

By Aya Ota“Nikkei Cuisine” has been developed by “Nikkei”, the people who immigrated to Peru in the late 1800’s, and their descendants who have been making Japanese dishes using the local ingredients. Peru is a country that is long-stretched from north to south, and embraced by unique geographical a...

By Aya OtaA steak specialty fast food franchise, “Pepper Lunch”,opened its first New York location on March 21 of this year, and is drawing a lot of attention because the second location opened on July 3, already only 3 and a half months later.At “Pepper Lunch”,, you order and pay first, and sit dow...

By Aya Ota“Momofuku Group” has always been drawing people’s attention with its innovative concept. Since its opening of “Momofuku Noodle Bar” in 2004 in the East Village District by David Chung, a chef and restaurant entrepreneur, the Group has been growing at an amazing speed. It has developed abou...

By Aya Ota“ZAUO”, where you can have the fish you have just caught cooked, and eat right there----a restaurant with such an innovative concept which is unprecedented in New York, is the talk of the town now. First, the customer would decide which fish he or she wants to catch. In the restaurant, the...

By Aya OtaEnjoy a Japanese style comedy show in a Japanese festival-like atmosphere while eating sushi and drinking sake ------ A brand-new type of entertainment is attracting a lot of attention. This very unique business model was born from a collaboration of “Face Off Unlimited Group” which runs c...

By Aya OtaIn the SOHO District where stylish and unique boutiques and galleries stand, there is a door a few steps down from the street level. Opening the door will lead you to an extraordinary space that looks like the interior of a deluxe cruise ship, and entertains you. This is “Lure Fishbar”, on...

By Aya OtaPark Avenue” is a restaurant which has the theme, changes of four seasons. At every change of the season from autumn, winter, spring, to summer, its menu, its interior decorations, and even its staff uniforms get renewed, and the name of the restaurant also changes to “Park Avenue Autumn”,...

By Aya OtaIts unique exterior; walls without windows, which make it impossible to peek in, and the thick and heavy door, both of which remind you of a...

By Aya OtaIn a street corner of the West Village where old buildings provide a classy ambience, you will find a richly thick wooden door. Once you ste...