By Aya OtaA steak specialty fast food franchise, “Pepper Lunch”,opened its first New York location on March 21 of this year, and is drawing a lot of attention because the second location opened on July 3, already only 3 and a half months later.At “Pepper Lunch”,, you order and pay first, and sit dow...

By Keiko FukudaRed Rock opened in August of 2017 in Torrance, a suburb of Los Angeles, with the Slice Beef Don from Kobe as their signature dish. A rumor which said that you could taste a very unfamiliar sounding dish called the Slice Beef Don, spread instantly in the neighborhood. One time when I a...

By Aya OtaIt has been long believed that bringing the Japanese way of business as is to the US would not lead to success. It has to be modified to fit the tastes and habits of local customers. Lately in the New York area, although authentic Japanese taste in general has settled in and well accepted ...