The fundamental meaning of Ginjo is “sake brewed under close examination and scrutiny,” generally understood to be sake raised to the level of art fr...

By Kosuke Kuji“The Japan Ginjo Sake Association” with over forty years of history held a new style of sake event that combines a live-stream (two-dime...

Sake Nation “A new way to promote Japanese sake combines a live-stream (two-dimensional) event with an in-person tasting (three-dimensional) event: Part I”By Kosuke KujiThe production volume of Japanese sake has been dropping continuously in Japan to date since 1975. To the contrary, production volu...

By Yuji MatsumotoI’m often asked by Americans, “I often use wine for cooking, but can I also use Japanese sake?” Japanese sake contains many umami flavors not found in wine, so it’s great that they can be used in anything. Eliminating odorsOf course, sake is not only effective in eliminating odors f...

By Yuji MatsumotoJapanese sake is still a largely unfamiliar beverage to American consumers. Ninety percent of sake is consumed in restaurants, indicating the unfortunate reality that sake is still far from being casually enjoyed in private homes and parties. One of the reasons is because the true f...

By Kosuke KujiIn the previous column, we introduced the background that led to the Ginjo sake-sampling event held at the United Nations (UN). To hold the Ginjo sake sampling event at the United Nations headquarters means the invited guests were not local American consumers walking down the streets o...

By Kosuke KujiIn the previous column, Naotaka Miyasaka, 7th President of Japan Premium Sake Association wrote the association had set sail with the goal to establish Ginjo sake worldwide. No brewery objected to his opinion, and I was highly anticipating the future of Japan Premium Sake Association.T...

By Kosuke KujiThe previous column detailed the first Japanese sake tasting event in the world held at the United Nations (UN), organized jointly between the Japanese government and Japan Premium Sake Association, and how the Japan Premium Sake Association was founded. Founded with forty-three member...

By Kosuke KujiThe first Ginjo event in the world was held at the United Nations headquarters in New York several years ago. This was the first Japanese sake event held in the world inside the United Nations headquarters by the “Japan Premium Sake Association,” of which I’m also a member, jointly wit...

By Yuji MatsumotoJapanese sake is a drink that Americans still cannot get used to.Majority of Japanese sake sales are from restaurants, and unfortunat...