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By Ryuji Takahashi Celebrating the New Year, Tokyo is still in the middle of the COVID-19 coronavirus pandemic. I finished my work for 2020 on January...
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By Yuji Matsumoto While I’ve written repeatedly in the past about the lack of marketing efforts in branding Japanese sake bottles, it’s very disappoin...
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By Kosuke Kuji A video of Japanese breweries pouring sake and toasting each other throughout Japan was uploaded and widely covered by the media across...
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Gathering information such as the type of premium sake, rice-polishing ratio, sake rice, water hardness, etc., can help to predict the flavor of sake ...
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By Ryuji Takahashi Tokyo is facing the end of this year very different from the previous year due to the coronavirus increasingly spreading and restau...
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By Yuji Matsumoto Recently in the U.S., wine discount stores like BevMo and Total Wine and More, etc., are prosperous. Also, rural areas have local la...
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By Kosuke Kuji Since Japan’s nationwide state of emergency declaration ended, gradual efforts started to recover the economy while stopping the spread...
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1. Audibly Hearing is the first sense to enjoy sake. Please listen for the sound of sake pouring into the sake bottle and bubbles audibly forming in c...
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By Ryuji Takahashi As nationwide restrictions imposed on events, etc., throughout Japan due to the Coronavirus pandemic relaxed in November, we covere...
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By Yuji Matsumoto Happy New Years! We look forward to your continued support. let’s consider when the appropriate timing is and how to communicate the...
