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Sales and marketing are commonly used interchangeably in business, but they don’t mean the same thing. Sales and marketing work in tandem to increase revenue. When both strike a perfect balance, businesses benefit in the long run. So, it’s an understatement to say that those in sales and marketing c...
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A brand and a company, while used interchangeably, are not the same. A company is the name of an organization that engages in business activities, lik...
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Making it today in business can be difficult. And one of the reasons why is because of how competitive the small business world can be. The best way to combat that is to always be aware of what your competitors are doing. While trends in your industry will come and go, seeing which ones perform well...
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Starting and building a business isn’t always the easiest thing to do. But it’s easier if you start with one thing first. For example, Pacific Softwar...
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When selling products, it’s essential to always think about the sales cycle from the customer’s point of view. Many content management systems (CMS) h...
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When marketing your business, a lot of business advice tells you to stand out among your competitors. After all, you want to give potential customers ...
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If your business sells online, a great e-commerce site isn’t the only thing you need to be successful. Like every sold offering, you also need to mark...
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Have you heard of an elevator pitch? It’s the idea that if you got into an elevator with an investor, what would you say to try to sell to them? It sh...
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For small businesses that sell online, a great e-commerce site is essential. While there’s still something to be said for brick-and-mortar stores, the ease of purchasing online is unmatched. And it’s only become more popular during the last few years as online shopping revenue grew by 20% in 2021 (a...
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Brand loyalty is what every company wants. While the main goal is to increase sales, it’s much easier and cheaper to get customers that continually come back. In fact, it’s five to 25 times more expensive to acquire a new customer when compared to retaining an existing one (according to Harvard Busi...
