-
With most of today’s marketing focused on digital efforts, it begs the question, is traditional advertising still relevant? The short answer is yes. S...
-
For anyone who’s ever helped develop a website, search engine optimization (SEO) is very important. Optimizing your site for SEO helps better position...
-
It’s not a controversial statement to say that social media is an important medium to include in your digital marketing plan today. Over the last few years, customers have relied on the internet even more than ever, and that includes upping their social media usage. In fact, users spend an average o...
-
In 1999, Pacific Software Publishing, Inc (PSPINC). released NewsMAIL, a software package for sending email to multiple email addresses. At the time, ...
-
If you’ve ever worked in the marketing or sales field, you may have come across the term customer persona. But no matter what industry you’re in, creating a well-rounded persona is crucial in developing a strong and effective marketing strategy. Personas take the targeting process one step further b...
-
With the explosion of content creators over the past ten years, give or take, content monetization has changed the way people make money online. To start, content monetization is the process of making money off of the content you produce. This content could virtually be almost anything: videos, imag...
-
As a business, you want to make sure your office or storefront looks professional. You may apply a new coat of paint, add lighting and signage where it’s needed. You do this because you know your appearance has an effect on people’s opinion of your business. Well, the same concept applies to your on...
