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ChatGPT is a popular free-to-use AI-generated chatbot. To use it, just go to the ChatGPT webpage and enter a search query, much like you would in a search engine bar. OpenAI, the company behind ChatGPT, however, recommends typing search queries as a statement instead of a question as it will render more accurate re...
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Within the last few years, personalization has become a higher priority in marketing efforts, as many customers expect it on some level nowadays. In fact, a 2021 report from Mckinsey & Company found that 78% of consumers are more likely to purchase from a brand more than once if they personalize their marketing ...
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The biggest ad network today on a global scale is Google, which makes sense because it’s also the most popular search engine. But the fact that the Google Display Network (Google’s advertising network) reaches over 90% of worldwide internet users isn’t the only reason advertisers love it so much. It’s also the ...
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Within the last few years, QR (quick response) codes have become more popular, serving as a contactless, and therefore, sanitary, way of providing customers with information in person. A QR code is a graphical representation of digital data like a barcode. However, the difference between the two is that people can use a...
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One of the easiest ways to increase visibility online as a small business is through paid ads. As we’ve mentioned before, organic social posts have a limited reach. One of the easiest and most affordable paid advertising options is Facebook ads. Facebook makes it easy for marketers to create and run ads. After logging i...
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While increasing overall sales is the ultimate goal for small businesses, working to generate leads is just as important. Lead generation involves gen...
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While making sales and converting leads is important in business, it’s also important to know how your customers feel about your overall company and y...
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Over the last few years, research found that people spend even more time on social media now than in the past, making your business’s potential audien...
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The restaurant industry today has changed drastically due to the Covid-19 pandemic. For a while, restaurants only offered delivery and takeout options...
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With so many web builders out there today, you may be asking yourself, why do people pay for web development? Well, the biggest difference between usi...
