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Big data is exactly what it sounds like: an enormous, exponentially growing amount of data. Data versus big data really comes down to three factors known as the three V's: volume, velocity, and variety. Volume refers to the sheer amount of data. Velocity, however, looks at how fast it generates. Lastly, variety includes st...
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A vital part of maintaining a successful business is cultivating meaningful relationships. Loyalty from your customers is essential to build a truly sustainable brand. Sales transactions are great, but what you’re really looking for as a business owner are customers who continually come back. It shows people that your bran...
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Online forms are largely used by businesses for a variety of business and marketing purposes. They’re much more modern compared to paper forms and simplify and optimize the entire process for businesses. Online forms are generally cloud-based, meaning that the data’s instantly digitalized and stored in the system....
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Vol. 72 The Internet has surpassed media such as television and newspapers in terms of being seen by many people. It has become commonplace to use soc...
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We may have turned the calendar to a new year, but we are still facing the same challenges that we had in 2020. Many industries have been hit hard, one of the hardest hit has been restaurants. At PSPinc, we have developed a number of tools designed and developed to help struggling restaurants. Opinion Stand Customer F...
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The Opinion Stand is a great way to get valuable feedback from your customers on your business. It also allows you, as a business owner, to have a dir...
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We often ask questions with some expectation of the answers before we hear them. When asking our customers for their input, however, we must willingly...
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Hosting a focus group to get more granular feedback from your customers is a great way learn what’s working, what’s not, and what the people want. The...
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The best time to ask a customer about their experience with your business is immediately after your transaction or interaction with them. Life is busy...
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Learning from our customers equips us with information to better our business. In a previous article we discussed using analytics as a tool to understand our customers’ online behavior. Now let’s talk about reaching out to those customers to get their feedback. One of the best and easiest ways to engage with your cus...
