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Big data is exactly what it sounds like: an enormous, exponentially growing amount of data. Data versus big data really comes down to three factors kn...
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A vital part of maintaining a successful business is cultivating meaningful relationships. Loyalty from your customers is essential to build a truly s...
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Online forms are largely used by businesses for a variety of business and marketing purposes. They’re much more modern compared to paper forms and sim...
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Vol. 72The Internet has surpassed media such as television and newspapers in terms of being seen by many people. It has become commonplace to use social media and other mediums to promote a company. When you use social media in this way, you have to understand that it is not a one-way platform like ...
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We may have turned the calendar to a new year, but we are still facing the same challenges that we had in 2020. Many industries have been hit hard, on...
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The Opinion Stand is a great way to get valuable feedback from your customers on your business. It also allows you, as a business owner, to have a dir...
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We often ask questions with some expectation of the answers before we hear them. When asking our customers for their input, however, we must willingly set aside our opinions and remain neutral if we want to get honest feedback and learn something valuable from them. According to Peter Drucker, guru ...
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Hosting a focus group to get more granular feedback from your customers is a great way learn what’s working, what’s not, and what the people want. The feedback can help you make better informed decisions when it comes to introducing, modifying or discontinuing products or services – instead of relyi...
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The best time to ask a customer about their experience with your business is immediately after your transaction or interaction with them. Life is busy and our memories get muddled because of it, so don’t wait too long to get feedback. Ask when when it’s fresh in your customer's mind. If you want to ...
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Learning from our customers equips us with information to better our business. In a previous article we discussed using analytics as a tool to understand our customers’ online behavior. Now let’s talk about reaching out to those customers to get their feedback. One of the best and easiest ways to en...