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Creating successful ad campaigns can be tricky. It consists of striking the perfect balance between targeting the right people, producing creative content, and ensuring it’ll resonate with your audience. But a big part of marketing consists of trying new things and learning from other businesses’ su...
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As a business that sells to other businesses, it’s hard to sell and retain those customers sometimes. But what we’ve found very helpful is taking the ...
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Experiential marketing is, in essence, marketing your product, service, or brand through an experience. In today’s digital age, many consumers hate ads. They disrupt their overall experience and keep them from the content they wanted to see. There’s a reason why ad blockers have gained so much popul...
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Sales and marketing are commonly used interchangeably in business, but they don’t mean the same thing. Sales and marketing work in tandem to increase revenue. When both strike a perfect balance, businesses benefit in the long run. So, it’s an understatement to say that those in sales and marketing c...
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A brand and a company, while used interchangeably, are not the same. A company is the name of an organization that engages in business activities, lik...
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Starting and building a business isn’t always the easiest thing to do. But it’s easier if you start with one thing first. For example, Pacific Softwar...
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A vital part of maintaining a successful business is cultivating meaningful relationships. Loyalty from your customers is essential to build a truly s...
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Your business can make a hundred different products and still generate a meager number of sales. And there can be a variety of reasons why. But an imp...
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If you’ve ever worked in sales or marketing, you've probably used or at least heard of a customer journey. While it sounds self-explanatory, fully building a customer journey out will help to create a stronger strategy moving forward. And from a business perspective, continually improving the custom...
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With more than half (about 54.4%) of website traffic worldwide coming from mobile devices in 2021, making sure your site works on a mobile device is c...
